Standing view · business · Pembrokeshire
deteriorating, held with established confidence, formed on 5 October 2026 from movements in 2026-06.
The business base in Pembrokeshire has been shrinking. Business deaths were 145 in the quarter to June 2025 and business births 80 in the quarter to September 2025, both recorded as unfavourable against the usual pattern for their quarter, while business births of 105 in the quarter to June 2026 was favourable. In 2026 there were 5,745 businesses, 4,370 of them employing 0 to 4 people, 760 employing 5 to 9 people, 175 employing 20 to 49 people, and 6,615 business sites. Two unfavourable quarters against one favourable, the favourable one the most recent.
A view is formed only where the evidence names a figure you can check. Each movement listed as a reason had to be large enough to matter and distinctive in at least one way — unusual against this area's own history, unusual against comparable areas, or sustained over several periods. A movement shared with peers counts for less, because it says something about the country rather than about Pembrokeshire. Where no figure supports a direction we hold no view rather than a hedged one.
| Measure | Period | Direction |
|---|---|---|
| Business deaths | 2025-06 | deteriorating |
| Business births | 2025-09 | deteriorating |
| Business births | 2026-06 | improving |
These figures carry no defensible direction of their own: a rising house price is good news to an owner and bad news to someone trying to buy, so we do not score one as an improvement. They are shown because they are part of the picture, and they did not decide the view above.
| Measure | Period | Series |
|---|---|---|
| Businesses | 2026 | — |
| Businesses employing 0 to 4 people | 2026 | — |
| Businesses employing 20 to 49 people | 2026 | falling |
| Businesses employing 5 to 9 people | 2026 | falling |
| Business sites | 2026 | — |