The Datum Report

Standing view · labour_market · Guildford

The share who are self employed in Guildford has been rising, though other measures here have run the other way.

mixed, held with tentative confidence, formed on 31 August 2026 from movements in 2026-07.

Self-employment accounted for 12.3% of Guildford residents aged 16 to 64 in the year to March 2026, while the employment rate fell to 82.5%. The claimant count rose to 1,930 in January 2026 and 1,985 in March, fell to 1,900 in June, then rose to 1,965 in July. The proportion of residents aged 16 to 64 claiming eased to 1.9% in April and remained at 1.9% in June. Claims changed direction twice and the employment rate fell, so the picture is unsettled.

How this was decided

A view is formed only where the evidence names a figure you can check. Each movement listed as a reason had to be large enough to matter and distinctive in at least one way — unusual against this area's own history, unusual against comparable areas, or sustained over several periods. A movement shared with peers counts for less, because it says something about the country rather than about Guildford. Where no figure supports a direction we hold no view rather than a hedged one.

The 7 measures that formed this view

MeasurePeriodDirection
Claimant count2026-01deteriorating
Employment rate - aged 16-642026-03deteriorating
Claimant count2026-03deteriorating
Claimants as a proportion of residents aged 16-642026-04improving
Claimant count2026-06improving
Claimants as a proportion of residents aged 16-642026-06improving
Claimant count2026-07deteriorating

Also published on this topic, but not counted

These figures carry no defensible direction of their own: a rising house price is good news to an owner and bad news to someone trying to buy, so we do not score one as an improvement. They are shown because they are part of the picture, and they did not decide the view above.

MeasurePeriodSeries
% aged 16-64 who are self employed2026-03 rising