The Datum Report

Standing view · labour_market · Sunderland

The job market in Sunderland has been getting stronger.

improving, held with established confidence, formed on 5 October 2026 from movements in 2026-08.

The job market in Sunderland has been getting stronger at this geography, on a divided set. The claimant count was 6,625 in February 2026 and claimants as a proportion of residents aged 16-64 3.7 in June, both recorded as favourable against the usual pattern for their period. Payrolled employees ran the other way, at 118,193 in February 2026, 117,985 in March and 117,725 in April, all unfavourable, with the count of 6,665 in July also unfavourable. Two favourable readings against four, which is why the view is held as established rather than strong.

How this was decided

A view is formed only where the evidence names a figure you can check. Each movement listed as a reason had to be large enough to matter and distinctive in at least one way — unusual against this area's own history, unusual against comparable areas, or sustained over several periods. A movement shared with peers counts for less, because it says something about the country rather than about Sunderland. Where no figure supports a direction we hold no view rather than a hedged one.

The 6 measures that formed this view

MeasurePeriodDirection
Claimant count2026-02improving
Payrolled employees2026-02deteriorating
Payrolled employees2026-03deteriorating
Payrolled employees2026-04deteriorating
Claimants as a proportion of residents aged 16-642026-06improving
Claimant count2026-07deteriorating