The Datum Report

Standing view · labour_market · Great Yarmouth

The job market in Great Yarmouth has been weakening.

deteriorating, held with strong confidence, formed on 31 August 2026 from movements in 2026-07.

The claimant count in Great Yarmouth rose from 2,860 in January 2026 to 3,000 in February and 3,010 in March, and the proportion of residents aged 16 to 64 claiming from 4.9% in January to 5.1% in February and 5.2% in March. The April and June readings of 2,885 and 2,760 were lower but still recorded as unfavourable against the usual pattern for those months. Five of the six count readings moved unfavourably, and the rate confirmed the direction at each step.

How this was decided

A view is formed only where the evidence names a figure you can check. Each movement listed as a reason had to be large enough to matter and distinctive in at least one way — unusual against this area's own history, unusual against comparable areas, or sustained over several periods. A movement shared with peers counts for less, because it says something about the country rather than about Great Yarmouth. Where no figure supports a direction we hold no view rather than a hedged one.

The 8 measures that formed this view

MeasurePeriodDirection
Claimant count2026-01improving
Claimants as a proportion of residents aged 16-642026-01improving
Claimant count2026-02deteriorating
Claimants as a proportion of residents aged 16-642026-02deteriorating
Claimant count2026-03deteriorating
Claimants as a proportion of residents aged 16-642026-03deteriorating
Claimant count2026-04deteriorating
Claimant count2026-06deteriorating