The Datum Report

Standing view · business · West Northamptonshire

The business base in West Northamptonshire has been growing.

improving, held with established confidence, formed on 31 August 2026 from movements in 2026-06.

Business births in West Northamptonshire rose to 570 in the second quarter of 2026. That is the only movement published here, and no figure for closures is available to set against it, so the net change in the business base cannot be established. There were 105 businesses employing between 100 and 249 people in 2025, 35 employing 1,000 or more and 15 employing between 500 and 999. Other personal services employed 3,500 people in 2024.

How this was decided

A view is formed only where the evidence names a figure you can check. Each movement listed as a reason had to be large enough to matter and distinctive in at least one way — unusual against this area's own history, unusual against comparable areas, or sustained over several periods. A movement shared with peers counts for less, because it says something about the country rather than about West Northamptonshire. Where no figure supports a direction we hold no view rather than a hedged one.

The measure that formed this view

MeasurePeriodDirection
Business births2026-06improving

Also published on this topic, but not counted

These figures carry no defensible direction of their own: a rising house price is good news to an owner and bad news to someone trying to buy, so we do not score one as an improvement. They are shown because they are part of the picture, and they did not decide the view above.

MeasurePeriodSeries
95 : Repair of computers and personal and household goods2024
96 : Other personal service activities2024
Businesses employing 100 to 249 people2025
Businesses employing 1000+ or more people2025
Businesses employing 500 to 999 people2025