The Datum Report

Occupation 2432 · Professional occupations

Marketing and commercial managers

Half of full-time marketing and commercial managers in the UK earn more than £53,703 a year, and half earn less.

Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts.

How people enter it

There are no pre-set academic entry requirements. A degree or equivalent qualification in a relevant field may be advantageous and significant relevant experience is usually required.

What the work involves

• liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
• discusses employer’s or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc
• compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities
• produces reports and recommendations concerning marketing and sales strategies for senior management
• manages a marketing team and directs the implementation of marketing strategies for products and services
• builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project

Also called

Commercial manager · Client services manager (marketing) · Marketing development manager · Online marketing manager · Production manager (marketing)

What it pays

How pay has changed

Median gross annual pay for marketing and commercial managers, full-time employees, 2023 to 2025. Each point is that year's ASHE April snapshot as published — revisions are not backfilled into earlier years, and a year ONS withheld is a gap rather than a joined line.

ONS, ASHE Table 14 - occupation by four-digit SOC (national). Table

Year-on-year change

The change from each year to the next, in per cent, computed from the figures in the chart above — so the two cannot disagree.

ONS, ASHE Table 14 - occupation by four-digit SOC (national). Table

Pay by region

Median gross annual pay for full-time employees, ranked, against the UK figure. 7 of 11 regions are published: ONS withholds a cell where the survey sample cannot support it, and those are shown as gaps rather than dropped — an absent region is not a region without the work in it.

ONS, ASHE Table 14 - occupation by four-digit SOC (national). Period 2025. Table

Every regional figure

ONS does not publish occupational pay below region. Cells the survey could not support are shown as withheld, with its reason — adding a region split to a specific occupation leaves roughly a tenth of cells publishable.

Common questions

Classified alongside this

Actuaries, economists and statisticians · Business and related research professionals · Business, research and administrative professionals n.e.c. · Management consultants and business analysts · Professional/chartered company secretaries