Advertising and marketing associate professionals: pay and what the work involves

Occupation 3554 · Associate professional occupations

Advertising and marketing associate professionals

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

How people enter it

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.

What the work involves

discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
collates and interprets findings of market research and presents results to clients
through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications

Also called

Brand ambassador · Business development executive · Fundraiser · Marketing consultant · Marketing executive

What it pays

Measure	Hours	Basis	Period	Value	Source
3554 : Marketing associate professionals	None	None	2026-03	190,900.00	ONS, Annual Population Survey - employment by occupation (SOC 2020)
3554 : Marketing associate professionals	None	None	2026-03	195,700.00	ONS, Annual Population Survey - employment by occupation (SOC 2020)
3554 : Marketing associate professionals	None	None	2026-03	209,700.00	ONS, Annual Population Survey - employment by occupation (SOC 2020)
3554 : Marketing associate professionals	None	None	2026-03	2,100.00	ONS, Annual Population Survey - employment by occupation (SOC 2020)
3554 : Marketing associate professionals	None	None	2026-03	14,000.00	ONS, Annual Population Survey - employment by occupation (SOC 2020)
3554 : Marketing associate professionals	None	None	2026-03	211,800.00	ONS, Annual Population Survey - employment by occupation (SOC 2020)
3554 : Marketing associate professionals	None	None	2026-03	4,800.00	ONS, Annual Population Survey - employment by occupation (SOC 2020)

Every regional figure

ONS does not publish occupational pay below region. Cells the survey could not support are shown as withheld, with its reason — adding a region split to a specific occupation leaves roughly a tenth of cells publishable.

Region	Measure	Hours	Value	Period
East	3554 : Marketing associate professionals	None	17,100.00	2026-03
East Midlands	3554 : Marketing associate professionals	None	9,700.00	2026-03
London	3554 : Marketing associate professionals	None	51,600.00	2026-03
North East	3554 : Marketing associate professionals	None	4,700.00	2026-03
North West	3554 : Marketing associate professionals	None	21,800.00	2026-03
Northern Ireland	3554 : Marketing associate professionals	None	2,100.00	2026-03
Scotland	3554 : Marketing associate professionals	None	14,000.00	2026-03
South East	3554 : Marketing associate professionals	None	42,200.00	2026-03
South West	3554 : Marketing associate professionals	None	14,300.00	2026-03
Wales	3554 : Marketing associate professionals	None	4,800.00	2026-03
West Midlands	3554 : Marketing associate professionals	None	17,700.00	2026-03
Yorkshire and The Humber	3554 : Marketing associate professionals	None	11,800.00	2026-03

Common questions

Does pay for advertising and marketing associate professionals vary by region?

ONS publishes regional pay for this occupation where the survey sample supports it — 12 of 12 cells on this page. The rest are withheld by ONS, and are shown as withheld with the reason, rather than left out.

Where do these pay figures come from?

The Annual Survey of Hours and Earnings, published by the Office for National Statistics. Figures are shown exactly as ONS publishes them — we do not adjust, model or fill them in, and every number on this page carries the series and period it came from.

Classified alongside this

Business sales executives · Buyers and procurement officers · Estate agents and auctioneers · Events managers and organisers · Merchandisers · Sales accounts and business development managers