The Datum Report

Occupation 3554 · Associate professional occupations

Advertising and marketing associate professionals

Half of full-time advertising and marketing associate professionals in the UK earn more than £33,412 a year, and half earn less.

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

How people enter it

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.

What the work involves

• discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
• collates and interprets findings of market research and presents results to clients
• through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
• develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
• briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications

Also called

Brand ambassador · Business development executive · Fundraiser · Marketing consultant · Marketing executive

What it pays

How pay has changed

Median gross annual pay for advertising and marketing associate professionals, full-time employees, 2023 to 2025. Each point is that year's ASHE April snapshot as published — revisions are not backfilled into earlier years, and a year ONS withheld is a gap rather than a joined line.

ONS, ASHE Table 14 - occupation by four-digit SOC (national). Table

Year-on-year change

The change from each year to the next, in per cent, computed from the figures in the chart above — so the two cannot disagree.

ONS, ASHE Table 14 - occupation by four-digit SOC (national). Table

Pay by region

Median gross annual pay for full-time employees, ranked, against the UK figure. 11 of 11 regions are published: ONS withholds a cell where the survey sample cannot support it, and those are shown as gaps rather than dropped — an absent region is not a region without the work in it.

ONS, ASHE Table 14 - occupation by four-digit SOC (national). Period 2025. Table

Every regional figure

ONS does not publish occupational pay below region. Cells the survey could not support are shown as withheld, with its reason — adding a region split to a specific occupation leaves roughly a tenth of cells publishable.

Common questions

Classified alongside this

Business sales executives · Buyers and procurement officers · Estate agents and auctioneers · Events managers and organisers · Merchandisers · Sales accounts and business development managers