The Datum Report

Standing view · labour_market · Outer London - West and North West

The job market in Outer London - West and North West has been weakening.

deteriorating, held with established confidence, formed on 5 October 2026 from movements in 2026-08.

The job market in Outer London - West and North West has been weakening. The claimant count was 80,465 in May 2026 and 80,190 in August 2026, both recorded as unfavourable against the usual pattern for their month, with claimants as a proportion of residents aged 16-64 at 5.3 in February, the employment rate for those aged 16-64 at 73.2 and the unemployment rate at 7.6 in the year to March 2026, all unfavourable. Running the other way, the count was 79,160 in March 2026 and the proportion 5.3 in July, both favourable. Of the inactive, 39 were students.

How this was decided

A view is formed only where the evidence names a figure you can check. Each movement listed as a reason had to be large enough to matter and distinctive in at least one way — unusual against this area's own history, unusual against comparable areas, or sustained over several periods. A movement shared with peers counts for less, because it says something about the country rather than about Outer London - West and North West. Where no figure supports a direction we hold no view rather than a hedged one.

The 7 measures that formed this view

MeasurePeriodDirection
Claimants as a proportion of residents aged 16-642026-02deteriorating
Employment rate - aged 16-642026-03deteriorating
Unemployment rate - aged 16-642026-03deteriorating
Claimant count2026-03improving
Claimant count2026-05deteriorating
Claimants as a proportion of residents aged 16-642026-07improving
Claimant count2026-08deteriorating

Also published on this topic, but not counted

These figures carry no defensible direction of their own: a rising house price is good news to an owner and bad news to someone trying to buy, so we do not score one as an improvement. They are shown because they are part of the picture, and they did not decide the view above.

MeasurePeriodSeries
% of economically inactive student2026-03 rising