The Datum Report

Sub-region

Outer London - West and North West

What we think is happening

The job market in Outer London - West and North West has been weakening.

deteriorating · established confidence · formed 5 October 2026 · how we reached this

Other standing views

Business

Businesses employing 5 to 9 people in Outer London - West and North West has been rising.

strong confidence · how we reached this

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
Businesses employing 5 to 9 people 2026 10,360 +370 in the top 7% of 46
% aged 16-64 who are self employed Apr 2025-Mar 2026 10.9% +0.8 in the top 4% of 45

Moving with the rest of the country

Shown separately because these say something about the country rather than about Outer London - West and North West.

By subject

Every figure published for Outer London - West and North West. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
10.9%
9.511.313.12020-03-31: 12.62020-06-30: 12.22020-09-30: 12.72020-12-31: 12.22021-03-31: 12.02021-06-30: 12.22021-09-30: 11.82021-12-31: 11.22022-03-31: 10.82022-06-30: 10.32022-09-30: 10.62022-12-31: 11.62023-03-31: 11.02023-06-30: 11.62023-09-30: 9.82023-12-31: 10.32024-03-31: 10.12024-06-30: 11.32024-09-30: 11.32024-12-31: 12.02025-03-31: 12.12025-06-30: 11.72025-09-30: 11.52025-12-31: 10.12026-03-31: 10.9 2020-03 2026-03
25 monthly readings · 9.8 to 12.7 · axis starts at 9.5

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±1.4, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
73.2%
69.973.777.52020-03-31: 73.62020-06-30: 74.02020-09-30: 74.72020-12-31: 74.72021-03-31: 73.62021-06-30: 72.42021-09-30: 72.12021-12-31: 73.22022-03-31: 73.22022-06-30: 73.62022-09-30: 73.32022-12-31: 72.62023-03-31: 71.92023-06-30: 70.82023-09-30: 70.62023-12-31: 73.22024-03-31: 73.32024-06-30: 74.22024-09-30: 74.52024-12-31: 75.22025-03-31: 76.72025-06-30: 75.02025-09-30: 74.22025-12-31: 74.12026-03-31: 73.2 2020-03 2026-03
25 monthly readings · 70.6 to 76.7 · axis starts at 69.9

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±2.0, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
7.6%
4.46.27.92020-03-31: 4.82020-06-30: 4.72020-09-30: 4.82020-12-31: 5.82021-03-31: 6.12021-06-30: 6.82021-09-30: 7.32021-12-31: 6.82022-03-31: 7.62022-06-30: 6.62022-09-30: 6.42022-12-31: 6.22023-03-31: 5.82025-06-30: 5.22025-09-30: 6.52025-12-31: 7.12026-03-31: 7.6 2020-03 2026-03
17 monthly readings · 4.7 to 7.6 · axis starts at 4.4

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±1.4, basis not documented by the producer
8 earlier periods withheld by the producer and absent from the chart.

20.8%
18.721.824.82020-03-31: 22.72020-06-30: 22.32020-09-30: 21.52020-12-31: 20.72021-03-31: 21.72021-06-30: 22.32021-09-30: 22.22021-12-31: 21.52022-03-31: 20.82022-06-30: 21.32022-09-30: 21.72022-12-31: 22.62023-03-31: 23.72023-06-30: 23.82023-09-30: 24.22023-12-31: 21.72024-03-31: 23.12024-06-30: 22.82024-09-30: 22.42024-12-31: 22.02025-03-31: 19.32025-06-30: 20.92025-09-30: 20.62025-12-31: 20.22026-03-31: 20.8 2020-03 2026-03
25 monthly readings · 19.3 to 24.2 · axis starts at 18.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±1.9, basis not documented by the producer

Claimant count
August 2026
80,190
28k77k126k2020-01-31: 37k2020-02-29: 39k2020-03-31: 40k2020-04-30: 62k2020-05-31: 102k2020-06-30: 103k2020-07-31: 105k2020-08-31: 108k2020-09-30: 109k2020-10-31: 107k2020-11-30: 111k2020-12-31: 112k2021-01-31: 110k2021-02-28: 116k2021-03-31: 116k2021-04-30: 115k2021-05-31: 108k2021-06-30: 100k2021-07-31: 98k2021-08-31: 93k2021-09-30: 88k2021-10-31: 85k2021-11-30: 81k2021-12-31: 77k2022-01-31: 75k2022-02-28: 74k2022-03-31: 71k2022-04-30: 68k2022-05-31: 67k2022-06-30: 65k2022-07-31: 63k2022-08-31: 63k2022-09-30: 64k2022-10-31: 63k2022-11-30: 63k2022-12-31: 64k2023-01-31: 63k2023-02-28: 64k2023-03-31: 65k2023-04-30: 66k2023-05-31: 65k2023-06-30: 66k2023-07-31: 66k2023-08-31: 66k2023-09-30: 67k2023-10-31: 67k2023-11-30: 67k2023-12-31: 68k2024-01-31: 68k2024-02-29: 70k2024-03-31: 69k2024-04-30: 69k2024-05-31: 70k2024-06-30: 73k2024-07-31: 83k2024-08-31: 82k2024-09-30: 82k2024-10-31: 83k2024-11-30: 81k2024-12-31: 81k2025-01-31: 80k2025-02-28: 83k2025-03-31: 83k2025-04-30: 82k2025-05-31: 83k2025-06-30: 85k2025-07-31: 83k2025-08-31: 81k2025-09-30: 81k2025-10-31: 81k2025-11-30: 79k2025-12-31: 78k2026-01-31: 78k2026-02-28: 80k2026-03-31: 79k2026-04-30: 79k2026-05-31: 80k2026-06-30: 80k2026-07-31: 79k2026-08-31: 80k 2020-01 2026-08
80 monthly readings · 37k to 116k · axis starts at 28k

ONS / DWP, Claimant count by sex and age, published 15 September 2026

5.4%
5.25.35.42026-01-31: 5.22026-02-28: 5.32026-03-31: 5.32026-04-30: 5.32026-05-31: 5.42026-06-30: 5.42026-07-31: 5.32026-08-31: 5.4 2026-01 2026-08
8 monthly readings · 5.2 to 5.4 · axis starts at 5.2

ONS / DWP, Claimant count by sex and age, published 15 September 2026
72 earlier periods withheld by the producer and absent from the chart.

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
25 earlier periods withheld by the producer and absent from the chart.

17.5%
10.617.023.32020-03-31: 16.92020-06-30: 17.22020-09-30: 16.52020-12-31: 14.12021-03-31: 11.82021-06-30: 12.22021-09-30: 12.62021-12-31: 16.22022-03-31: 18.92022-06-30: 19.92022-09-30: 19.22022-12-31: 21.82023-03-31: 20.52023-06-30: 20.22023-09-30: 20.82024-03-31: 17.92024-06-30: 20.12024-12-31: 22.12025-03-31: 21.82025-06-30: 19.22025-09-30: 20.82025-12-31: 17.52026-03-31: 17.5 2020-03 2026-03
23 monthly readings · 11.8 to 22.1 · axis starts at 10.6

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±3.8, basis not documented by the producer
2 earlier periods withheld by the producer and absent from the chart.

23.0%
19.325.631.82020-03-31: 30.62020-06-30: 28.82020-09-30: 26.22020-12-31: 25.32021-03-31: 26.72021-06-30: 25.02021-09-30: 24.42021-12-31: 23.32022-03-31: 21.22022-06-30: 23.52022-09-30: 26.32022-12-31: 25.12023-03-31: 26.82023-06-30: 25.62023-09-30: 26.02023-12-31: 26.02024-03-31: 24.22024-06-30: 24.72024-09-30: 23.92024-12-31: 22.82025-06-30: 20.52025-09-30: 20.92025-12-31: 23.22026-03-31: 23 2020-03 2026-03
24 monthly readings · 20.5 to 30.6 · axis starts at 19.3

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±4.2, basis not documented by the producer
1 earlier period withheld by the producer and absent from the chart.

7.5%
6.37.99.52020-03-31: 7.72020-06-30: 9.12020-09-30: 9.22020-12-31: 8.62021-09-30: 6.62025-12-31: 7.32026-03-31: 7.5 2020-03 2026-03
7 monthly readings · 6.6 to 9.2 · axis starts at 6.3

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±2.6, basis not documented by the producer
18 earlier periods withheld by the producer and absent from the chart.

39.0%
27.034.141.32020-03-31: 29.72020-06-30: 29.02020-09-30: 29.72020-12-31: 33.52021-03-31: 35.22021-06-30: 38.92021-09-30: 39.92021-12-31: 39.12022-03-31: 37.32022-06-30: 34.72022-09-30: 32.92022-12-31: 30.62024-09-30: 29.12024-12-31: 28.42025-03-31: 30.42025-06-30: 32.62025-09-30: 33.22025-12-31: 38.42026-03-31: 39 2020-03 2026-03
19 monthly readings · 28.4 to 39.9 · axis starts at 27.0

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±4.8, basis not documented by the producer
6 earlier periods withheld by the producer and absent from the chart.

Pay 1
£33,116
10k23k36k1997-12-31: 13k1998-12-31: 13k1999-12-31: 14k2000-12-31: 15k2001-12-31: 16k2002-12-31: 16k2003-12-31: 17k2004-12-31: 17k2005-12-31: 18k2006-12-31: 19k2007-12-31: 20k2008-12-31: 20k2009-12-31: 20k2010-12-31: 20k2011-12-31: 20k2012-12-31: 21k2013-12-31: 22k2014-12-31: 23k2015-12-31: 25k2016-12-31: 25k2017-12-31: 25k2018-12-31: 27k2019-12-31: 27k2020-12-31: 26k2021-12-31: 28k2022-12-31: 30k2023-12-31: 31k2024-12-31: 33k 1997-12 2024-12
28 annual readings · 13k to 33k · axis starts at 10k

ONS, Gross disposable household income per head

Business 12
Businesses
2026
117,035
69k96k122k2010-03-31: 74k2011-03-31: 75k2012-03-31: 81k2013-03-31: 83k2014-03-31: 89k2015-03-31: 98k2016-03-31: 104k2017-03-31: 110k2018-03-31: 110k2019-03-31: 113k2020-03-31: 115k2021-03-31: 117k2022-03-31: 116k2023-03-31: 113k2024-03-31: 114k2025-03-31: 114k2026-03-31: 117k 2010-03 2026-03
17 annual readings · 74k to 117k · axis starts at 69k

ONS, UK Business Counts - enterprises, published 24 September 2026

97,940
56k80k104k2010-03-31: 61k2011-03-31: 61k2012-03-31: 66k2013-03-31: 68k2014-03-31: 73k2015-03-31: 81k2016-03-31: 87k2017-03-31: 93k2018-03-31: 93k2019-03-31: 96k2020-03-31: 97k2021-03-31: 99k2022-03-31: 98k2023-03-31: 95k2024-03-31: 95k2025-03-31: 96k2026-03-31: 98k 2010-03 2026-03
17 annual readings · 61k to 99k · axis starts at 56k

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

4,930
2,9764,0585,1392010-03-31: 3,1852011-03-31: 3,2152012-03-31: 3,5852013-03-31: 3,8452014-03-31: 3,9252015-03-31: 4,3352016-03-31: 4,2802017-03-31: 4,3652018-03-31: 4,3852019-03-31: 4,4552020-03-31: 4,4102021-03-31: 4,4152022-03-31: 4,6252023-03-31: 4,6252024-03-31: 4,7402025-03-31: 4,7602026-03-31: 4,930 2010-03 2026-03
17 annual readings · 3,185 to 4,930 · axis starts at 2,976

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

425
3334225122010-03-31: 3752011-03-31: 3502012-03-31: 3902013-03-31: 4202014-03-31: 4502015-03-31: 4452016-03-31: 4552017-03-31: 4552018-03-31: 4852019-03-31: 4652020-03-31: 4952021-03-31: 4902022-03-31: 4752023-03-31: 4902024-03-31: 4502025-03-31: 4452026-03-31: 425 2010-03 2026-03
17 annual readings · 350 to 495 · axis starts at 333

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

105
87.61001122010-03-31: 902011-03-31: 952012-03-31: 952013-03-31: 952014-03-31: 1052015-03-31: 1102016-03-31: 902017-03-31: 1052018-03-31: 1002019-03-31: 1052020-03-31: 1052021-03-31: 1052022-03-31: 952023-03-31: 902024-03-31: 1002025-03-31: 952026-03-31: 105 2010-03 2026-03
17 annual readings · 90 to 110 · axis starts at 87.6

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

2,150
1,5341,8752,2162010-03-31: 1,6052011-03-31: 1,6002012-03-31: 1,6702013-03-31: 1,8602014-03-31: 1,9252015-03-31: 1,9702016-03-31: 1,9802017-03-31: 2,0452018-03-31: 2,0102019-03-31: 1,9352020-03-31: 1,9802021-03-31: 2,0152022-03-31: 2,0402023-03-31: 2,0802024-03-31: 2,1302025-03-31: 2,1202026-03-31: 2,150 2010-03 2026-03
17 annual readings · 1,600 to 2,150 · axis starts at 1,534

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

165
1141451762010-03-31: 1202011-03-31: 1252012-03-31: 1202013-03-31: 1452014-03-31: 1302015-03-31: 1352016-03-31: 1502017-03-31: 1502018-03-31: 1552019-03-31: 1452020-03-31: 1552021-03-31: 1402022-03-31: 1402023-03-31: 1502024-03-31: 1702025-03-31: 1652026-03-31: 165 2010-03 2026-03
17 annual readings · 120 to 170 · axis starts at 114

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

10,360
7,1518,92811k2010-03-31: 7,4952011-03-31: 7,5202012-03-31: 8,3202013-03-31: 8,3902014-03-31: 8,8152015-03-31: 9,5402016-03-31: 9,0202017-03-31: 9,2552018-03-31: 9,2802019-03-31: 9,3452020-03-31: 9,3002021-03-31: 9,5702022-03-31: 10k2023-03-31: 9,9352024-03-31: 9,9352025-03-31: 9,9902026-03-31: 10k 2010-03 2026-03
17 annual readings · 7,495 to 10k · axis starts at 7,151

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

865
5517258992010-03-31: 5852011-03-31: 6002012-03-31: 6202013-03-31: 6802014-03-31: 7152015-03-31: 7502016-03-31: 7952017-03-31: 7802018-03-31: 7852019-03-31: 8302020-03-31: 8002021-03-31: 7752022-03-31: 7902023-03-31: 7852024-03-31: 8402025-03-31: 8502026-03-31: 865 2010-03 2026-03
17 annual readings · 585 to 865 · axis starts at 551

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

95
6782.5982010-03-31: 952011-03-31: 902012-03-31: 752013-03-31: 752014-03-31: 802015-03-31: 702016-03-31: 902017-03-31: 902018-03-31: 852019-03-31: 852020-03-31: 802021-03-31: 752022-03-31: 752023-03-31: 752024-03-31: 802025-03-31: 902026-03-31: 95 2010-03 2026-03
17 annual readings · 70 to 95 · axis starts at 67

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

127,000
81k107k132k2010-03-31: 86k2011-03-31: 86k2012-03-31: 92k2013-03-31: 94k2014-03-31: 100k2015-03-31: 109k2016-03-31: 115k2017-03-31: 121k2018-03-31: 121k2019-03-31: 124k2020-03-31: 125k2021-03-31: 127k2022-03-31: 127k2023-03-31: 123k2024-03-31: 124k2025-03-31: 124k2026-03-31: 127k 2010-03 2026-03
17 annual readings · 86k to 127k · axis starts at 81k

ONS, UK Business Counts - local units, published 24 September 2026

74,218
29k54k79k1998-12-31: 34k1999-12-31: 36k2000-12-31: 38k2001-12-31: 39k2002-12-31: 40k2003-12-31: 42k2004-12-31: 43k2005-12-31: 45k2006-12-31: 48k2007-12-31: 51k2008-12-31: 52k2009-12-31: 49k2010-12-31: 50k2011-12-31: 51k2012-12-31: 54k2013-12-31: 57k2014-12-31: 62k2015-12-31: 65k2016-12-31: 67k2017-12-31: 68k2018-12-31: 69k2019-12-31: 71k2020-12-31: 60k2021-12-31: 61k2022-12-31: 70k2023-12-31: 74k 1998-12 2023-12
26 annual readings · 34k to 74k · axis starts at 29k

ONS, Gross value added, published 16 October 2025

Local authorities in Outer London - West and North West

Barnet · Brent · Ealing · Harrow · Hillingdon · Hounslow · Richmond upon Thames