The Datum Report

Occupation 2494 · Professional occupations

Advertising accounts managers and creative directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

How people enter it

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off and on-the-job training is provided.

What the work involves

Also called

Account manager (advertising) · Advertising Manager · Campaign Manager · Creative Director · Projects Manager (advertising)

What it pays

MeasureHoursBasisPeriodValueSource
2494 : Advertising accounts managers and creative directors None None 2026-03 50,600.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
2494 : Advertising accounts managers and creative directors None None 2026-03 51,600.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
2494 : Advertising accounts managers and creative directors None None 2026-03 53,400.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
2494 : Advertising accounts managers and creative directors None None 2026-03 2,400.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
2494 : Advertising accounts managers and creative directors None None 2026-03 1,700.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
2494 : Advertising accounts managers and creative directors None None 2026-03 55,700.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
2494 : Advertising accounts managers and creative directors None None 2026-03 1,100.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)

Every regional figure

ONS does not publish occupational pay below region. Cells the survey could not support are shown as withheld, with its reason — adding a region split to a specific occupation leaves roughly a tenth of cells publishable.

RegionMeasureHoursValuePeriod
East 2494 : Advertising accounts managers and creative directors None 5,600.00 2026-03
East Midlands 2494 : Advertising accounts managers and creative directors None 3,300.00 2026-03
London 2494 : Advertising accounts managers and creative directors None 19,400.00 2026-03
North East 2494 : Advertising accounts managers and creative directors None 1,100.00 2026-03
North West 2494 : Advertising accounts managers and creative directors None 2,800.00 2026-03
Northern Ireland 2494 : Advertising accounts managers and creative directors None 2,400.00 2026-03
Scotland 2494 : Advertising accounts managers and creative directors None 1,700.00 2026-03
South East 2494 : Advertising accounts managers and creative directors None 10,300.00 2026-03
South West 2494 : Advertising accounts managers and creative directors None 5,500.00 2026-03
Wales 2494 : Advertising accounts managers and creative directors None 1,100.00 2026-03
West Midlands 2494 : Advertising accounts managers and creative directors None withheld 2026-03
Yorkshire and The Humber 2494 : Advertising accounts managers and creative directors None 2,300.00 2026-03

Common questions

Does pay for advertising accounts managers and creative directors vary by region?

ONS publishes regional pay for this occupation where the survey sample supports it — 11 of 12 cells on this page. The rest are withheld by ONS, and are shown as withheld with the reason, rather than left out.

Where do these pay figures come from?

The Annual Survey of Hours and Earnings, published by the Office for National Statistics. Figures are shown exactly as ONS publishes them — we do not adjust, model or fill them in, and every number on this page carries the series and period it came from.

Classified alongside this

Newspaper and periodical broadcast journalists and reporters · Newspaper, periodical and broadcast editors · Public relations professionals