The Datum Report

Parliamentary constituency

Chippenham

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
Claimant count August 2026 1,445 +80 in the top 4% of 650

By subject

Every figure published for Chippenham. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
7.2%
3.48.413.52021-09-30: 10.62021-12-31: 5.42022-03-31: 5.72022-06-30: 5.72022-09-30: 4.42022-12-31: 6.12023-03-31: 4.52023-06-30: 7.82023-09-30: 10.22023-12-31: 8.62024-03-31: 10.42024-06-30: 7.72024-09-30: 8.52024-12-31: 112025-03-31: 12.52025-06-30: 10.82025-09-30: 82025-12-31: 8.82026-03-31: 7.2 2021-09 2026-03
19 monthly readings · 4.4 to 12.5 · axis starts at 3.4

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026

Employment rate - aged 16-64
Apr 2025-Mar 2026
79.7%
70.978.085.22021-09-30: 77.32021-12-31: 75.72022-03-31: 782022-06-30: 76.52022-09-30: 72.32022-12-31: 78.12023-03-31: 752023-06-30: 72.32023-09-30: 73.12023-12-31: 75.72024-03-31: 73.52024-06-30: 76.92024-09-30: 79.12024-12-31: 81.12025-03-31: 83.82025-06-30: 82.92025-09-30: 81.12025-12-31: 78.52026-03-31: 79.7 2021-09 2026-03
19 monthly readings · 72.3 to 83.8 · axis starts at 70.9

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±7.0, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
3.0%
2.74.36.02021-09-30: 5.42021-12-31: 5.72022-03-31: 4.82022-06-30: 5.72022-09-30: 3.42023-03-31: 3.52026-03-31: 3 2021-09 2026-03
7 monthly readings · 3 to 5.7 · axis starts at 2.7

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
12 earlier periods withheld by the producer and absent from the chart.

17.9%
14.020.627.12021-09-30: 18.32021-12-31: 19.82022-03-31: 18.12022-06-30: 18.92022-09-30: 25.12022-12-31: 20.12023-03-31: 22.22023-06-30: 25.22023-09-30: 25.12023-12-31: 22.72024-03-31: 25.82024-06-30: 22.32024-09-30: 20.22024-12-31: 18.22025-03-31: 15.32025-06-30: 16.32025-09-30: 18.92025-12-31: 202026-03-31: 17.9 2021-09 2026-03
19 monthly readings · 15.3 to 25.8 · axis starts at 14.0

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±6.7, basis not documented by the producer

Claimant count
August 2026
1,445
9751,4151,8552021-09-30: 1,7702021-10-31: 1,6852021-11-30: 1,6502021-12-31: 1,6452022-01-31: 1,6252022-02-28: 1,5952022-03-31: 1,5352022-04-30: 1,4002022-05-31: 1,3152022-06-30: 1,2552022-07-31: 1,2502022-08-31: 1,2602022-09-30: 1,2352022-10-31: 1,1952022-11-30: 1,2152022-12-31: 1,2452023-01-31: 1,1452023-02-28: 1,1502023-03-31: 1,1402023-04-30: 1,1202023-05-31: 1,0602023-06-30: 1,0802023-07-31: 1,0952023-08-31: 1,1252023-09-30: 1,0902023-10-31: 1,1152023-11-30: 1,2002023-12-31: 1,2202024-01-31: 1,2552024-02-29: 1,3152024-03-31: 1,2902024-04-30: 1,2702024-05-31: 1,2802024-06-30: 1,2602024-07-31: 1,4302024-08-31: 1,4452024-09-30: 1,4302024-10-31: 1,4452024-11-30: 1,4752024-12-31: 1,4302025-01-31: 1,3952025-02-28: 1,4702025-03-31: 1,3902025-04-30: 1,3502025-05-31: 1,3802025-06-30: 1,3102025-07-31: 1,3002025-08-31: 1,3052025-09-30: 1,3402025-10-31: 1,3202025-11-30: 1,3402025-12-31: 1,3452026-01-31: 1,3802026-02-28: 1,4152026-03-31: 1,3752026-04-30: 1,3302026-05-31: 1,3352026-06-30: 1,3302026-07-31: 1,3652026-08-31: 1,445 2021-09 2026-08
60 monthly readings · 1,060 to 1,770 · axis starts at 975

ONS / DWP, Claimant count by sex and age, published 15 September 2026

2.3%
1.62.33.02021-09-30: 2.92021-10-31: 2.72021-11-30: 2.72021-12-31: 2.72022-01-31: 2.62022-02-28: 2.62022-03-31: 2.52022-04-30: 2.22022-05-31: 2.12022-06-30: 22022-07-31: 22022-08-31: 22022-09-30: 22022-10-31: 1.92022-11-30: 22022-12-31: 22023-01-31: 1.82023-02-28: 1.82023-03-31: 1.82023-04-30: 1.82023-05-31: 1.72023-06-30: 1.72023-07-31: 1.72023-08-31: 1.82023-09-30: 1.72023-10-31: 1.82023-11-30: 1.92023-12-31: 1.92024-01-31: 22024-02-29: 2.12024-03-31: 22024-04-30: 22024-05-31: 22024-06-30: 22024-07-31: 2.32024-08-31: 2.32024-09-30: 2.32024-10-31: 2.32024-11-30: 2.32024-12-31: 2.32025-01-31: 2.22025-02-28: 2.32025-03-31: 2.22025-04-30: 2.12025-05-31: 2.22025-06-30: 2.12025-07-31: 2.12025-08-31: 2.12025-09-30: 2.12025-10-31: 2.12025-11-30: 2.12025-12-31: 2.12026-01-31: 2.22026-02-28: 2.22026-03-31: 2.22026-04-30: 2.12026-05-31: 2.12026-06-30: 2.12026-07-31: 2.22026-08-31: 2.3 2021-09 2026-08
60 monthly readings · 1.7 to 2.9 · axis starts at 1.6

ONS / DWP, Claimant count by sex and age, published 15 September 2026

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
19 earlier periods withheld by the producer and absent from the chart.

25.8%
18.037.657.22021-09-30: 22.72021-12-31: 33.82022-03-31: 38.72022-06-30: 53.42022-09-30: 40.32022-12-31: 34.42023-03-31: 32.42023-06-30: 21.82023-09-30: 29.72023-12-31: 39.72024-03-31: 46.22024-06-30: 44.72024-09-30: 48.32024-12-31: 50.62025-03-31: 34.12025-06-30: 39.32025-09-30: 38.62025-12-31: 26.92026-03-31: 25.8 2021-09 2026-03
19 monthly readings · 21.8 to 53.4 · axis starts at 18.0

ONS, Annual Population Survey - variables (percentages), published 21 July 2026

13.2%
10.713.817.02022-12-31: 11.32023-03-31: 16.42023-06-30: 16.22023-09-30: 15.42023-12-31: 15.92024-03-31: 132024-06-30: 15.82024-09-30: 11.52025-12-31: 12.32026-03-31: 13.2 2022-12 2026-03
10 monthly readings · 11.3 to 16.4 · axis starts at 10.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
9 earlier periods withheld by the producer and absent from the chart.

16.2%
7.318.128.82021-09-30: 26.72021-12-31: 18.92022-03-31: 19.22022-06-30: 15.52022-09-30: 14.82022-12-31: 15.92023-03-31: 13.62023-06-30: 16.52023-09-30: 9.42023-12-31: 14.42024-03-31: 13.72024-06-30: 16.92024-09-30: 17.92024-12-31: 16.22025-03-31: 23.72025-06-30: 17.62025-09-30: 19.82025-12-31: 142026-03-31: 16.2 2021-09 2026-03
19 monthly readings · 9.4 to 26.7 · axis starts at 7.3

ONS, Annual Population Survey - variables (percentages), published 21 July 2026

23.9%
5.219.934.52021-09-30: 28.32021-12-31: 28.62022-03-31: 28.12022-06-30: 22.22022-09-30: 30.12022-12-31: 20.82023-03-31: 23.92023-06-30: 27.82023-09-30: 31.72023-12-31: 25.12024-03-31: 21.32024-06-30: 20.22024-09-30: 10.12024-12-31: 82025-09-30: 9.82025-12-31: 232026-03-31: 23.9 2021-09 2026-03
17 monthly readings · 8 to 31.7 · axis starts at 5.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
2 earlier periods withheld by the producer and absent from the chart.

Pay 2
9.419.930.410th10th · 2023-04-30: £11.4310th · 2024-04-30: £12.4410th · 2025-04-30: £13.0525th25th · 2023-04-30: £13.5025th · 2024-04-30: £13.8225th · 2025-04-30: £14.54MedianMedian · 2023-04-30: £18.36Median · 2024-04-30: £18.51Median · 2025-04-30: £19.5575th75th · 2023-04-30: £24.1775th · 2024-04-30: £25.9875th · 2025-04-30: £28.41 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.4
10th25thMedian75th90th
£13.05£14.54£19.55£28.41—

ONS, Annual Survey of Hours and Earnings - resident analysis, published 3 November 2025
coefficient of variation 2.2%

9.519.930.210th10th · 2023-04-30: £11.5510th · 2024-04-30: £12.2310th · 2025-04-30: £13.0225th25th · 2023-04-30: £14.0325th · 2024-04-30: £14.6325th · 2025-04-30: £14.90MedianMedian · 2023-04-30: £18.43Median · 2024-04-30: £19.28Median · 2025-04-30: £19.7175th75th · 2023-04-30: £25.0175th · 2024-04-30: £26.2575th · 2025-04-30: £28.22 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.5
10th25thMedian75th90th
£13.02£14.90£19.71£28.22—

ONS, Annual Survey of Hours and Earnings - workplace analysis, published 3 November 2025
coefficient of variation 2.0%

Business 11
Businesses
2025
3,710

ONS, UK Business Counts - enterprises, published 14 October 2025

2,865

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

200

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

20

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

130

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

10

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

425

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

55

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

4,435

ONS, UK Business Counts - local units, published 14 October 2025

Broken down further 88

One breakdown with many categories. These are never ranked against other areas: a comparison that pools thousands of rows into one peer set produces rankings that mean nothing.

MeasureLatestPeriod
01 : Crop and animal production, hunting and related service activities 20 2024
02 : Forestry and logging 5 2024
03 : Fishing and aquaculture 0 2024
05 : Mining of coal and lignite 0 2024
06 : Extraction of crude petroleum and natural gas 0 2024
07 : Mining of metal ores 0 2024
08 : Other mining and quarrying 10 2024
09 : Mining support service activities 0 2024
10 : Manufacture of food products 400 2024
11 : Manufacture of beverages 30 2024
12 : Manufacture of tobacco products 0 2024
13 : Manufacture of textiles 0 2024
14 : Manufacture of wearing apparel 10 2024
15 : Manufacture of leather and related products 0 2024
16 : Manufacture of wood and of products of wood and cork, except furniture;manufacture of articles of straw and plaiting materials 75 2024
17 : Manufacture of paper and paper products 50 2024
18 : Printing and reproduction of recorded media 225 2024
19 : Manufacture of coke and refined petroleum products 0 2024
20 : Manufacture of chemicals and chemical products 20 2024
21 : Manufacture of basic pharmaceutical products and pharmaceutical preparations 300 2024
22 : Manufacture of rubber and plastic products 700 2024
23 : Manufacture of other non-metallic mineral products 40 2024
24 : Manufacture of basic metals 0 2024
25 : Manufacture of fabricated metal products, except machinery and equipment 400 2024
26 : Manufacture of computer, electronic and optical products 350 2024
27 : Manufacture of electrical equipment 450 2024
28 : Manufacture of machinery and equipment n.e.c. 200 2024
29 : Manufacture of motor vehicles, trailers and semi-trailers 10 2024
30 : Manufacture of other transport equipment 30 2024
31 : Manufacture of furniture 20 2024
32 : Other manufacturing 125 2024
33 : Repair and installation of machinery and equipment 75 2024
35 : Electricity, gas, steam and air conditioning supply 300 2024
36 : Water collection, treatment and supply 50 2024
37 : Sewerage 40 2024
38 : Waste collection, treatment and disposal activities; materials recovery 400 2024
39 : Remediation activities and other waste management services. This division includes the provision of remediation services, i.e. the cleanup of contaminated buildings and sites, soil, surface or ground water. 0 2024
41 : Construction of buildings 1,000 2024
42 : Civil engineering 225 2024
43 : Specialised construction activities 1,750 2024
45 : Wholesale and retail trade and repair of motor vehicles and motorcycles 600 2024
46 : Wholesale trade, except of motor vehicles and motorcycles 1,500 2024
47 : Retail trade, except of motor vehicles and motorcycles 3,500 2024
49 : Land transport and transport via pipelines 400 2024
50 : Water transport 0 2024
51 : Air transport 20 2024
52 : Warehousing and support activities for transportation 800 2024
53 : Postal and courier activities 400 2024
55 : Accommodation 400 2024
56 : Food and beverage service activities 3,000 2024
58 : Publishing activities 20 2024
59 : Motion picture, video and television programme production, sound recording and music publishing activities 75 2024
60 : Programming and broadcasting activities 0 2024
61 : Telecommunications 400 2024
62 : Computer programming, consultancy and related activities 2,500 2024
63 : Information service activities 350 2024
64 : Financial service activities, except insurance and pension funding 75 2024
65 : Insurance, reinsurance and pension funding, except compulsory social security 0 2024
66 : Activities auxiliary to financial services and insurance activities 700 2024
68 : Real estate activities 900 2024
69 : Legal and accounting activities 800 2024
70 : Activities of head offices; management consultancy activities 800 2024
71 : Architectural and engineering activities; technical testing and analysis 900 2024
72 : Scientific research and development 400 2024
73 : Advertising and market research 175 2024
74 : Other professional, scientific and technical activities 100 2024
75 : Veterinary activities 200 2024
77 : Rental and leasing activities 450 2024
78 : Employment activities 700 2024
79 : Travel agency, tour operator and other reservation service and related activities 250 2024
80 : Security and investigation activities 150 2024
81 : Services to buildings and landscape activities 1,750 2024
82 : Office administrative, office support and other business support activities 2,500 2024
84 : Public administration and defence; compulsory social security 3,000 2024
85 : Education 4,000 2024
86 : Human health activities 1,750 2024
87 : Residential care activities 1,250 2024
88 : Social work activities without accommodation 900 2024
90 : Creative, arts and entertainment activities 75 2024
91 : Libraries, archives, museums and other cultural activities 30 2024
92 : Gambling and betting activities 35 2024
93 : Sports activities and amusement and recreation activities 450 2024
94 : Activities of membership organisations 150 2024
95 : Repair of computers and personal and household goods 75 2024
96 : Other personal service activities 600 2024
97 : Activities of households as employers of domestic personnel 0 2024
98 : Undifferentiated goods- and services-producing activities of private households for own use 0 2024
99 : Activities of extraterritorial organisations and bodies 0 2024
Skills 6
% with NVQ1+ - aged 16-64
Jan 2021-Dec 2021
96.5%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±4.3, basis not documented by the producer

% with NVQ2+ - aged 16-64
Jan 2021-Dec 2021
84.3%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±8.6, basis not documented by the producer

% with NVQ3+ - aged 16-64
Jan 2021-Dec 2021
64.1%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±11.4, basis not documented by the producer

% with NVQ4+ - aged 16-64
Jan 2021-Dec 2021
45.5%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±11.8, basis not documented by the producer

1.9%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022

1.6%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022