The Datum Report

Parliamentary constituency

North Norfolk

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
% of economically inactive long-term sick Apr 2025-Mar 2026 15.8% -13 in the bottom 2% of 577
% of economically inactive looking after family/home Apr 2025-Mar 2026 11.2% -9.2 in the bottom 3% of 512

By subject

Every figure published for North Norfolk. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
12.1%
7.112.217.32021-09-30: 162021-12-31: 16.32022-03-31: 15.32022-06-30: 9.52022-09-30: 9.12022-12-31: 92023-03-31: 9.22023-06-30: 14.62023-09-30: 12.92023-12-31: 12.42024-03-31: 10.82024-06-30: 8.12024-09-30: 10.12024-12-31: 12.82025-03-31: 12.32025-06-30: 12.52025-09-30: 13.32025-12-31: 11.32026-03-31: 12.1 2021-09 2026-03
19 monthly readings · 8.1 to 16.3 · axis starts at 7.1

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±6.3, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
72.4%
61.771.781.62021-09-30: 73.22021-12-31: 74.52022-03-31: 732022-06-30: 72.82022-09-30: 76.62022-12-31: 79.72023-03-31: 77.22023-06-30: 77.92023-09-30: 78.32023-12-31: 72.52024-03-31: 73.72024-06-30: 69.72024-09-30: 63.62024-12-31: 64.52025-03-31: 69.62025-06-30: 71.22025-09-30: 702025-12-31: 70.42026-03-31: 72.4 2021-09 2026-03
19 monthly readings · 63.6 to 79.7 · axis starts at 61.7

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±8.6, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
5.8%
2.7915.32021-09-30: 42021-12-31: 3.92024-06-30: 13.42024-09-30: 13.52024-12-31: 14.12025-03-31: 10.82025-09-30: 82025-12-31: 7.22026-03-31: 5.8 2021-09 2026-03
9 monthly readings · 3.9 to 14.1 · axis starts at 2.7

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
10 earlier periods withheld by the producer and absent from the chart.

23.1%
18.222.927.52021-09-30: 23.72021-12-31: 22.52022-03-31: 26.42022-06-30: 26.62022-09-30: 22.82022-12-31: 19.72023-03-31: 19.92023-06-30: 19.72023-09-30: 19.12023-12-31: 24.62024-03-31: 21.62024-06-30: 19.62024-09-30: 26.52024-12-31: 24.92025-03-31: 222025-06-30: 25.42025-09-30: 23.92025-12-31: 24.12026-03-31: 23.1 2021-09 2026-03
19 monthly readings · 19.1 to 26.6 · axis starts at 18.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±8.1, basis not documented by the producer

Claimant count
August 2026
1,205
1,0361,2621,4892021-09-30: 1,4102021-10-31: 1,4152021-11-30: 1,4102021-12-31: 1,4302022-01-31: 1,4402022-02-28: 1,4452022-03-31: 1,4102022-04-30: 1,3052022-05-31: 1,2302022-06-30: 1,2102022-07-31: 1,1502022-08-31: 1,1502022-09-30: 1,1352022-10-31: 1,1302022-11-30: 1,1402022-12-31: 1,1552023-01-31: 1,1802023-02-28: 1,2502023-03-31: 1,2152023-04-30: 1,2202023-05-31: 1,1552023-06-30: 1,1152023-07-31: 1,1302023-08-31: 1,0802023-09-30: 1,0852023-10-31: 1,1052023-11-30: 1,1452023-12-31: 1,1852024-01-31: 1,2452024-02-29: 1,2802024-03-31: 1,3102024-04-30: 1,2552024-05-31: 1,1752024-06-30: 1,1552024-07-31: 1,2552024-08-31: 1,2652024-09-30: 1,2552024-10-31: 1,2852024-11-30: 1,2752024-12-31: 1,2852025-01-31: 1,2702025-02-28: 1,3252025-03-31: 1,3052025-04-30: 1,2302025-05-31: 1,1702025-06-30: 1,1452025-07-31: 1,1152025-08-31: 1,0952025-09-30: 1,1202025-10-31: 1,0952025-11-30: 1,1402025-12-31: 1,1802026-01-31: 1,2302026-02-28: 1,2952026-03-31: 1,2602026-04-30: 1,2502026-05-31: 1,2302026-06-30: 1,2352026-07-31: 1,2152026-08-31: 1,205 2021-09 2026-08
60 monthly readings · 1,080 to 1,445 · axis starts at 1,036

ONS / DWP, Claimant count by sex and age, published 15 September 2026

2.7%
2.32.83.32021-09-30: 3.12021-10-31: 3.12021-11-30: 3.12021-12-31: 3.12022-01-31: 3.22022-02-28: 3.22022-03-31: 3.12022-04-30: 2.92022-05-31: 2.72022-06-30: 2.72022-07-31: 2.52022-08-31: 2.52022-09-30: 2.52022-10-31: 2.52022-11-30: 2.52022-12-31: 2.52023-01-31: 2.62023-02-28: 2.82023-03-31: 2.72023-04-30: 2.72023-05-31: 2.62023-06-30: 2.52023-07-31: 2.52023-08-31: 2.42023-09-30: 2.42023-10-31: 2.42023-11-30: 2.52023-12-31: 2.62024-01-31: 2.82024-02-29: 2.92024-03-31: 2.92024-04-30: 2.82024-05-31: 2.62024-06-30: 2.62024-07-31: 2.82024-08-31: 2.82024-09-30: 2.82024-10-31: 2.92024-11-30: 2.92024-12-31: 2.92025-01-31: 2.82025-02-28: 32025-03-31: 2.92025-04-30: 2.72025-05-31: 2.62025-06-30: 2.62025-07-31: 2.52025-08-31: 2.52025-09-30: 2.52025-10-31: 2.42025-11-30: 2.62025-12-31: 2.62026-01-31: 2.72026-02-28: 2.92026-03-31: 2.82026-04-30: 2.82026-05-31: 2.82026-06-30: 2.82026-07-31: 2.72026-08-31: 2.7 2021-09 2026-08
60 monthly readings · 2.4 to 3.2 · axis starts at 2.3

ONS / DWP, Claimant count by sex and age, published 15 September 2026

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
19 earlier periods withheld by the producer and absent from the chart.

15.8%
6.121.236.42021-09-30: 10.72022-03-31: 9.82022-06-30: 9.32022-09-30: 92023-03-31: 19.82023-06-30: 30.12023-09-30: 27.82023-12-31: 26.92024-03-31: 252024-09-30: 28.62024-12-31: 33.22025-03-31: 32.72025-06-30: 32.92025-09-30: 33.52025-12-31: 28.82026-03-31: 15.8 2021-09 2026-03
16 monthly readings · 9 to 33.5 · axis starts at 6.1

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
3 earlier periods withheld by the producer and absent from the chart.

11.2%
7.726.044.22021-09-30: 26.52021-12-31: 21.32022-03-31: 25.62022-06-30: 40.72022-09-30: 34.62022-12-31: 36.52023-03-31: 40.12023-06-30: 21.52023-09-30: 23.32023-12-31: 19.82025-06-30: 16.62025-09-30: 17.72025-12-31: 20.42026-03-31: 11.2 2021-09 2026-03
14 monthly readings · 11.2 to 40.7 · axis starts at 7.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
5 earlier periods withheld by the producer and absent from the chart.

16.9%
12.126.440.82021-09-30: 20.62021-12-31: 36.52022-03-31: 31.82022-06-30: 31.32022-09-30: 382022-12-31: 23.32023-03-31: 14.92023-06-30: 19.22023-09-30: 21.62023-12-31: 20.32024-03-31: 23.82024-06-30: 27.22024-09-30: 21.72024-12-31: 282025-03-31: 332025-06-30: 27.42025-09-30: 182025-12-31: 15.62026-03-31: 16.9 2021-09 2026-03
19 monthly readings · 14.9 to 38 · axis starts at 12.1

ONS, Annual Population Survey - variables (percentages), published 21 July 2026

34.2%
13.525.036.42021-09-30: 26.82021-12-31: 30.92025-09-30: 15.72025-12-31: 22.42026-03-31: 34.2 2021-09 2026-03
5 monthly readings · 15.7 to 34.2 · axis starts at 13.5

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
14 earlier periods withheld by the producer and absent from the chart.

Pay 2
9.516.824.110th10th · 2023-04-30: £10.9310th · 2024-04-30: £11.8410th · 2025-04-30: £12.4125th25th · 2023-04-30: £11.9125th · 2024-04-30: £12.8825th · 2025-04-30: £13.54MedianMedian · 2023-04-30: £14.09Median · 2024-04-30: £15.64Median · 2025-04-30: £15.5575th75th · 2023-04-30: £19.0475th · 2024-04-30: £22.0875th · 2025-04-30: £22.73 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.5
10th25thMedian75th90th
£12.41£13.54£15.55£22.73—

ONS, Annual Survey of Hours and Earnings - resident analysis, published 3 November 2025
coefficient of variation 1.5%

10.715.219.625th25th · 2023-04-30: £11.5425th · 2024-04-30: £12.8425th · 2025-04-30: £13.16MedianMedian · 2023-04-30: £13.49Median · 2024-04-30: £15.34Median · 2025-04-30: £15.0575th75th · 2024-04-30: £18.7775th · 2025-04-30: £18.69 2023-04 2025-04
3 periods · 25th, Median, 75th · axis starts at 10.7
10th25thMedian75th90th
—£13.16£15.05£18.69—

ONS, Annual Survey of Hours and Earnings - workplace analysis, published 3 November 2025
Not published: These figures are suppressed as statistically unreliable

Business 11
Businesses
2025
3,460

ONS, UK Business Counts - enterprises, published 14 October 2025

2,590

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

230

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

10

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

125

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

470

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

35

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

4,020

ONS, UK Business Counts - local units, published 14 October 2025

Broken down further 88

One breakdown with many categories. These are never ranked against other areas: a comparison that pools thousands of rows into one peer set produces rankings that mean nothing.

MeasureLatestPeriod
01 : Crop and animal production, hunting and related service activities 100 2024
02 : Forestry and logging 25 2024
03 : Fishing and aquaculture 50 2024
05 : Mining of coal and lignite 0 2024
06 : Extraction of crude petroleum and natural gas 150 2024
07 : Mining of metal ores 0 2024
08 : Other mining and quarrying 40 2024
09 : Mining support service activities 0 2024
10 : Manufacture of food products 100 2024
11 : Manufacture of beverages 0 2024
12 : Manufacture of tobacco products 0 2024
13 : Manufacture of textiles 75 2024
14 : Manufacture of wearing apparel 30 2024
15 : Manufacture of leather and related products 0 2024
16 : Manufacture of wood and of products of wood and cork, except furniture;manufacture of articles of straw and plaiting materials 75 2024
17 : Manufacture of paper and paper products 0 2024
18 : Printing and reproduction of recorded media 30 2024
19 : Manufacture of coke and refined petroleum products 0 2024
20 : Manufacture of chemicals and chemical products 10 2024
21 : Manufacture of basic pharmaceutical products and pharmaceutical preparations 0 2024
22 : Manufacture of rubber and plastic products 250 2024
23 : Manufacture of other non-metallic mineral products 200 2024
24 : Manufacture of basic metals 0 2024
25 : Manufacture of fabricated metal products, except machinery and equipment 100 2024
26 : Manufacture of computer, electronic and optical products 50 2024
27 : Manufacture of electrical equipment 5 2024
28 : Manufacture of machinery and equipment n.e.c. 125 2024
29 : Manufacture of motor vehicles, trailers and semi-trailers 200 2024
30 : Manufacture of other transport equipment 150 2024
31 : Manufacture of furniture 40 2024
32 : Other manufacturing 45 2024
33 : Repair and installation of machinery and equipment 75 2024
35 : Electricity, gas, steam and air conditioning supply 75 2024
36 : Water collection, treatment and supply 50 2024
37 : Sewerage 20 2024
38 : Waste collection, treatment and disposal activities; materials recovery 100 2024
39 : Remediation activities and other waste management services. This division includes the provision of remediation services, i.e. the cleanup of contaminated buildings and sites, soil, surface or ground water. 0 2024
41 : Construction of buildings 500 2024
42 : Civil engineering 100 2024
43 : Specialised construction activities 700 2024
45 : Wholesale and retail trade and repair of motor vehicles and motorcycles 450 2024
46 : Wholesale trade, except of motor vehicles and motorcycles 900 2024
47 : Retail trade, except of motor vehicles and motorcycles 4,000 2024
49 : Land transport and transport via pipelines 400 2024
50 : Water transport 50 2024
51 : Air transport 0 2024
52 : Warehousing and support activities for transportation 225 2024
53 : Postal and courier activities 100 2024
55 : Accommodation 1,250 2024
56 : Food and beverage service activities 3,000 2024
58 : Publishing activities 100 2024
59 : Motion picture, video and television programme production, sound recording and music publishing activities 40 2024
60 : Programming and broadcasting activities 0 2024
61 : Telecommunications 20 2024
62 : Computer programming, consultancy and related activities 125 2024
63 : Information service activities 5 2024
64 : Financial service activities, except insurance and pension funding 40 2024
65 : Insurance, reinsurance and pension funding, except compulsory social security 0 2024
66 : Activities auxiliary to financial services and insurance activities 175 2024
68 : Real estate activities 600 2024
69 : Legal and accounting activities 250 2024
70 : Activities of head offices; management consultancy activities 300 2024
71 : Architectural and engineering activities; technical testing and analysis 150 2024
72 : Scientific research and development 45 2024
73 : Advertising and market research 50 2024
74 : Other professional, scientific and technical activities 50 2024
75 : Veterinary activities 225 2024
77 : Rental and leasing activities 150 2024
78 : Employment activities 300 2024
79 : Travel agency, tour operator and other reservation service and related activities 100 2024
80 : Security and investigation activities 20 2024
81 : Services to buildings and landscape activities 500 2024
82 : Office administrative, office support and other business support activities 150 2024
84 : Public administration and defence; compulsory social security 1,000 2024
85 : Education 2,500 2024
86 : Human health activities 1,000 2024
87 : Residential care activities 1,750 2024
88 : Social work activities without accommodation 500 2024
90 : Creative, arts and entertainment activities 75 2024
91 : Libraries, archives, museums and other cultural activities 400 2024
92 : Gambling and betting activities 100 2024
93 : Sports activities and amusement and recreation activities 800 2024
94 : Activities of membership organisations 200 2024
95 : Repair of computers and personal and household goods 25 2024
96 : Other personal service activities 200 2024
97 : Activities of households as employers of domestic personnel 0 2024
98 : Undifferentiated goods- and services-producing activities of private households for own use 0 2024
99 : Activities of extraterritorial organisations and bodies 0 2024
Skills 6
% with NVQ1+ - aged 16-64
Jan 2021-Dec 2021
94.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±7.5, basis not documented by the producer

% with NVQ2+ - aged 16-64
Jan 2021-Dec 2021
78.1%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±13.9, basis not documented by the producer

% with NVQ3+ - aged 16-64
Jan 2021-Dec 2021
54.4%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±16.7, basis not documented by the producer

% with NVQ4+ - aged 16-64
Jan 2021-Dec 2021
38.2%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±16.3, basis not documented by the producer

5.3%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022

—

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
1 earlier period withheld by the producer and absent from the chart.