The Datum Report

Parliamentary constituency

Poole

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
10 percentile 2025 13.7 +1.6 in the top 1% of 630
% aged 16-64 who are self employed Apr 2025-Mar 2026 10.6% +2.3 in the top 9% of 629

By subject

Every figure published for Poole. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
10.6%
5.68.711.82021-09-30: 8.82021-12-31: 10.12022-03-31: 11.22022-06-30: 9.22022-09-30: 92022-12-31: 8.82023-03-31: 8.82023-06-30: 8.82023-09-30: 8.92023-12-31: 9.22024-03-31: 82024-06-30: 9.12024-09-30: 8.32024-12-31: 7.12025-03-31: 6.32025-06-30: 6.22025-09-30: 8.92025-12-31: 8.32026-03-31: 10.6 2021-09 2026-03
19 monthly readings · 6.2 to 11.2 · axis starts at 5.6

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±3.9, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
76.1%
74.078.883.62021-09-30: 772021-12-31: 76.72022-03-31: 77.22022-06-30: 74.92022-09-30: 75.92022-12-31: 79.72023-03-31: 79.92023-06-30: 82.72023-09-30: 812023-12-31: 79.62024-03-31: 80.82024-06-30: 77.82024-09-30: 772024-12-31: 77.62025-03-31: 77.42025-06-30: 75.82025-09-30: 77.82025-12-31: 77.22026-03-31: 76.1 2021-09 2026-03
19 monthly readings · 74.9 to 82.7 · axis starts at 74.0

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±5.4, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
6.6%
0.74.89.02021-09-30: 2.92021-12-31: 3.12022-03-31: 32022-06-30: 4.52022-09-30: 3.52022-12-31: 22023-03-31: 2.22023-12-31: 2.22024-03-31: 1.52024-06-30: 2.12024-09-30: 3.22024-12-31: 22025-03-31: 4.12025-06-30: 7.42025-09-30: 8.22025-12-31: 8.12026-03-31: 6.6 2021-09 2026-03
17 monthly readings · 1.5 to 8.2 · axis starts at 0.7

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±3.5, basis not documented by the producer
2 earlier periods withheld by the producer and absent from the chart.

18.5%
14.418.422.32021-09-30: 20.72021-12-31: 20.82022-03-31: 20.42022-06-30: 21.52022-09-30: 21.42022-12-31: 18.62023-03-31: 18.32023-06-30: 16.92023-09-30: 18.62023-12-31: 18.62024-03-31: 182024-06-30: 20.52024-09-30: 20.42024-12-31: 20.82025-03-31: 19.32025-06-30: 18.22025-09-30: 15.22025-12-31: 162026-03-31: 18.5 2021-09 2026-03
19 monthly readings · 15.2 to 21.5 · axis starts at 14.4

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±4.9, basis not documented by the producer

Claimant count
August 2026
1,725
1,4651,8802,2952021-09-30: 2,2152021-10-31: 2,1402021-11-30: 2,0452021-12-31: 1,9852022-01-31: 1,9852022-02-28: 2,0202022-03-31: 1,9902022-04-30: 1,8602022-05-31: 1,7652022-06-30: 1,7702022-07-31: 1,6552022-08-31: 1,6802022-09-30: 1,6602022-10-31: 1,6502022-11-30: 1,6552022-12-31: 1,7052023-01-31: 1,7252023-02-28: 1,7302023-03-31: 1,7202023-04-30: 1,7452023-05-31: 1,6752023-06-30: 1,6702023-07-31: 1,6402023-08-31: 1,5852023-09-30: 1,5502023-10-31: 1,5452023-11-30: 1,5752023-12-31: 1,6452024-01-31: 1,7252024-02-29: 1,7752024-03-31: 1,7202024-04-30: 1,7502024-05-31: 1,7802024-06-30: 1,8452024-07-31: 1,9402024-08-31: 1,9202024-09-30: 1,9102024-10-31: 1,8252024-11-30: 1,8102024-12-31: 1,8002025-01-31: 1,8752025-02-28: 1,9302025-03-31: 1,9452025-04-30: 1,9752025-05-31: 1,8652025-06-30: 1,8452025-07-31: 1,7952025-08-31: 1,7502025-09-30: 1,6702025-10-31: 1,6802025-11-30: 1,6602025-12-31: 1,7302026-01-31: 1,7902026-02-28: 1,8502026-03-31: 1,8802026-04-30: 1,8352026-05-31: 1,7752026-06-30: 1,7752026-07-31: 1,7302026-08-31: 1,725 2021-09 2026-08
60 monthly readings · 1,545 to 2,215 · axis starts at 1,465

ONS / DWP, Claimant count by sex and age, published 15 September 2026

2.9%
2.53.23.92021-09-30: 3.82021-10-31: 3.72021-11-30: 3.52021-12-31: 3.42022-01-31: 3.42022-02-28: 3.52022-03-31: 3.42022-04-30: 3.22022-05-31: 32022-06-30: 32022-07-31: 2.82022-08-31: 2.92022-09-30: 2.82022-10-31: 2.82022-11-30: 2.82022-12-31: 2.92023-01-31: 2.92023-02-28: 2.92023-03-31: 2.92023-04-30: 32023-05-31: 2.82023-06-30: 2.82023-07-31: 2.82023-08-31: 2.72023-09-30: 2.62023-10-31: 2.62023-11-30: 2.72023-12-31: 2.82024-01-31: 2.92024-02-29: 32024-03-31: 2.92024-04-30: 32024-05-31: 32024-06-30: 3.12024-07-31: 3.32024-08-31: 3.22024-09-30: 3.22024-10-31: 3.12024-11-30: 3.12024-12-31: 32025-01-31: 3.22025-02-28: 3.32025-03-31: 3.32025-04-30: 3.32025-05-31: 3.12025-06-30: 3.12025-07-31: 32025-08-31: 32025-09-30: 2.82025-10-31: 2.82025-11-30: 2.82025-12-31: 2.92026-01-31: 32026-02-28: 3.12026-03-31: 3.22026-04-30: 3.12026-05-31: 32026-06-30: 32026-07-31: 2.92026-08-31: 2.9 2021-09 2026-08
60 monthly readings · 2.6 to 3.8 · axis starts at 2.5

ONS / DWP, Claimant count by sex and age, published 15 September 2026

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
19 earlier periods withheld by the producer and absent from the chart.

28.6%
14.824.834.72021-09-30: 24.72021-12-31: 24.82022-03-31: 25.12022-06-30: 23.32022-09-30: 20.42022-12-31: 25.92023-03-31: 16.72023-06-30: 18.52023-09-30: 27.72023-12-31: 27.22024-03-31: 32.82024-06-30: 26.32024-09-30: 23.92024-12-31: 24.62025-03-31: 25.42025-06-30: 27.62025-09-30: 26.22025-12-31: 26.82026-03-31: 28.6 2021-09 2026-03
19 monthly readings · 16.7 to 32.8 · axis starts at 14.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±12.9, basis not documented by the producer

15.0%
1.710.519.22021-09-30: 15.72021-12-31: 11.72022-03-31: 8.72022-06-30: 4.92022-09-30: 5.52022-12-31: 3.42023-03-31: 9.42023-06-30: 9.22023-09-30: 10.22023-12-31: 11.12024-03-31: 7.52024-06-30: 13.52024-09-30: 16.62024-12-31: 16.92025-03-31: 16.72025-06-30: 17.42025-09-30: 17.52025-12-31: 17.52026-03-31: 15 2021-09 2026-03
19 monthly readings · 3.4 to 17.5 · axis starts at 1.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026

17.3%
6.815.123.42021-09-30: 18.22021-12-31: 20.52022-03-31: 16.92022-06-30: 17.92022-09-30: 16.42022-12-31: 14.72023-03-31: 192023-06-30: 21.82023-09-30: 15.12023-12-31: 19.82024-03-31: 192024-06-30: 17.72024-09-30: 17.12024-12-31: 12.32025-03-31: 10.92025-06-30: 8.42025-09-30: 12.12025-12-31: 16.22026-03-31: 17.3 2021-09 2026-03
19 monthly readings · 8.4 to 21.8 · axis starts at 6.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±10.8, basis not documented by the producer

15.7%
11.826.240.62021-09-30: 28.32021-12-31: 25.92022-03-31: 29.62022-06-30: 30.52022-09-30: 37.22022-12-31: 37.82023-03-31: 36.62023-06-30: 34.22023-09-30: 32.92023-12-31: 26.22024-03-31: 31.12024-06-30: 28.32024-09-30: 19.32024-12-31: 21.72025-03-31: 18.72025-06-30: 212025-09-30: 20.62025-12-31: 14.62026-03-31: 15.7 2021-09 2026-03
19 monthly readings · 14.6 to 37.8 · axis starts at 11.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026

Pay 2
9.918.727.510th10th · 2023-04-30: £11.5910th · 2024-04-30: £12.0310th · 2025-04-30: £13.6525th25th · 2023-04-30: £13.3025th · 2024-04-30: £13.9125th · 2025-04-30: £15.13MedianMedian · 2023-04-30: £17.31Median · 2024-04-30: £17.13Median · 2025-04-30: £19.3975th75th · 2023-04-30: £22.3875th · 2024-04-30: £22.8175th · 2025-04-30: £25.80 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.9
10th25thMedian75th90th
£13.65£15.13£19.39£25.80—

ONS, Annual Survey of Hours and Earnings - resident analysis, published 3 November 2025
coefficient of variation 2.9%

10.318.426.510th10th · 2023-04-30: £11.8410th · 2024-04-30: £12.8210th · 2025-04-30: £13.0525th25th · 2023-04-30: £13.4225th · 2024-04-30: £15.2925th · 2025-04-30: £15.17MedianMedian · 2023-04-30: £17.08Median · 2024-04-30: £18.00Median · 2025-04-30: £19.3775th75th · 2023-04-30: £23.3175th · 2024-04-30: £23.8475th · 2025-04-30: £24.92 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 10.3
10th25thMedian75th90th
£13.05£15.17£19.37£24.92—

ONS, Annual Survey of Hours and Earnings - workplace analysis, published 3 November 2025
coefficient of variation 2.5%

Business 11
Businesses
2025
4,555

ONS, UK Business Counts - enterprises, published 14 October 2025

3,550

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

255

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

30

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

140

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

510

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

55

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5,325

ONS, UK Business Counts - local units, published 14 October 2025

Broken down further 88

One breakdown with many categories. These are never ranked against other areas: a comparison that pools thousands of rows into one peer set produces rankings that mean nothing.

MeasureLatestPeriod
01 : Crop and animal production, hunting and related service activities 5 2024
02 : Forestry and logging 10 2024
03 : Fishing and aquaculture 10 2024
05 : Mining of coal and lignite 0 2024
06 : Extraction of crude petroleum and natural gas 0 2024
07 : Mining of metal ores 0 2024
08 : Other mining and quarrying 0 2024
09 : Mining support service activities 30 2024
10 : Manufacture of food products 1,000 2024
11 : Manufacture of beverages 0 2024
12 : Manufacture of tobacco products 0 2024
13 : Manufacture of textiles 10 2024
14 : Manufacture of wearing apparel 50 2024
15 : Manufacture of leather and related products 0 2024
16 : Manufacture of wood and of products of wood and cork, except furniture;manufacture of articles of straw and plaiting materials 45 2024
17 : Manufacture of paper and paper products 100 2024
18 : Printing and reproduction of recorded media 45 2024
19 : Manufacture of coke and refined petroleum products 0 2024
20 : Manufacture of chemicals and chemical products 350 2024
21 : Manufacture of basic pharmaceutical products and pharmaceutical preparations 10 2024
22 : Manufacture of rubber and plastic products 400 2024
23 : Manufacture of other non-metallic mineral products 75 2024
24 : Manufacture of basic metals 75 2024
25 : Manufacture of fabricated metal products, except machinery and equipment 700 2024
26 : Manufacture of computer, electronic and optical products 200 2024
27 : Manufacture of electrical equipment 400 2024
28 : Manufacture of machinery and equipment n.e.c. 700 2024
29 : Manufacture of motor vehicles, trailers and semi-trailers 10 2024
30 : Manufacture of other transport equipment 1,250 2024
31 : Manufacture of furniture 35 2024
32 : Other manufacturing 25 2024
33 : Repair and installation of machinery and equipment 800 2024
35 : Electricity, gas, steam and air conditioning supply 10 2024
36 : Water collection, treatment and supply 10 2024
37 : Sewerage 100 2024
38 : Waste collection, treatment and disposal activities; materials recovery 125 2024
39 : Remediation activities and other waste management services. This division includes the provision of remediation services, i.e. the cleanup of contaminated buildings and sites, soil, surface or ground water. 0 2024
41 : Construction of buildings 1,000 2024
42 : Civil engineering 200 2024
43 : Specialised construction activities 1,250 2024
45 : Wholesale and retail trade and repair of motor vehicles and motorcycles 1,500 2024
46 : Wholesale trade, except of motor vehicles and motorcycles 1,250 2024
47 : Retail trade, except of motor vehicles and motorcycles 5,000 2024
49 : Land transport and transport via pipelines 400 2024
50 : Water transport 150 2024
51 : Air transport 10 2024
52 : Warehousing and support activities for transportation 1,000 2024
53 : Postal and courier activities 225 2024
55 : Accommodation 900 2024
56 : Food and beverage service activities 3,500 2024
58 : Publishing activities 30 2024
59 : Motion picture, video and television programme production, sound recording and music publishing activities 125 2024
60 : Programming and broadcasting activities 0 2024
61 : Telecommunications 150 2024
62 : Computer programming, consultancy and related activities 1,500 2024
63 : Information service activities 75 2024
64 : Financial service activities, except insurance and pension funding 800 2024
65 : Insurance, reinsurance and pension funding, except compulsory social security 0 2024
66 : Activities auxiliary to financial services and insurance activities 800 2024
68 : Real estate activities 1,000 2024
69 : Legal and accounting activities 900 2024
70 : Activities of head offices; management consultancy activities 1,250 2024
71 : Architectural and engineering activities; technical testing and analysis 450 2024
72 : Scientific research and development 0 2024
73 : Advertising and market research 300 2024
74 : Other professional, scientific and technical activities 200 2024
75 : Veterinary activities 125 2024
77 : Rental and leasing activities 200 2024
78 : Employment activities 2,250 2024
79 : Travel agency, tour operator and other reservation service and related activities 50 2024
80 : Security and investigation activities 700 2024
81 : Services to buildings and landscape activities 700 2024
82 : Office administrative, office support and other business support activities 500 2024
84 : Public administration and defence; compulsory social security 1,250 2024
85 : Education 3,000 2024
86 : Human health activities 8,000 2024
87 : Residential care activities 1,750 2024
88 : Social work activities without accommodation 3,000 2024
90 : Creative, arts and entertainment activities 100 2024
91 : Libraries, archives, museums and other cultural activities 150 2024
92 : Gambling and betting activities 75 2024
93 : Sports activities and amusement and recreation activities 1,000 2024
94 : Activities of membership organisations 175 2024
95 : Repair of computers and personal and household goods 125 2024
96 : Other personal service activities 800 2024
97 : Activities of households as employers of domestic personnel 0 2024
98 : Undifferentiated goods- and services-producing activities of private households for own use 0 2024
99 : Activities of extraterritorial organisations and bodies 0 2024
Skills 6
% with NVQ1+ - aged 16-64
Jan 2021-Dec 2021
88.2%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±5.9, basis not documented by the producer

% with NVQ2+ - aged 16-64
Jan 2021-Dec 2021
76.1%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±7.8, basis not documented by the producer

% with NVQ3+ - aged 16-64
Jan 2021-Dec 2021
61.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±8.8, basis not documented by the producer

% with NVQ4+ - aged 16-64
Jan 2021-Dec 2021
38.3%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±8.8, basis not documented by the producer

4.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±3.8, basis not documented by the producer

7.1%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±4.7, basis not documented by the producer