The Datum Report

Parliamentary constituency

South West Norfolk

Moving with the rest of the country

Shown separately because these say something about the country rather than about South West Norfolk.

By subject

Every figure published for South West Norfolk. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
13.6%
4.911.217.62021-09-30: 12.92021-12-31: 13.52022-03-31: 14.52022-06-30: 13.22022-09-30: 15.92022-12-31: 142023-03-31: 14.62023-06-30: 16.42023-09-30: 13.12023-12-31: 12.52024-03-31: 11.62024-06-30: 13.12024-09-30: 10.12024-12-31: 9.72025-03-31: 6.12025-06-30: 7.12025-09-30: 9.32025-12-31: 132026-03-31: 13.6 2021-09 2026-03
19 monthly readings · 6.1 to 16.4 · axis starts at 4.9

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±6.7, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
81.8%
65.980.795.52021-09-30: 71.92021-12-31: 73.62022-03-31: 72.92022-06-30: 72.22022-09-30: 72.22022-12-31: 77.12023-03-31: 74.62023-06-30: 82.12023-09-30: 91.42023-12-31: 90.72024-03-31: 92.62024-06-30: 892024-09-30: 84.72024-12-31: 74.42025-03-31: 68.82025-06-30: 752025-09-30: 73.52025-12-31: 79.72026-03-31: 81.8 2021-09 2026-03
19 monthly readings · 68.8 to 92.6 · axis starts at 65.9

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±7.5, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
—
4.86.99.12022-06-30: 6.92022-09-30: 8.72022-12-31: 5.22023-03-31: 6.2 2022-06 2023-03
4 monthly readings · 5.2 to 8.7 · axis starts at 4.8

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
15 earlier periods withheld by the producer and absent from the chart.

17.2%
3.316.830.32021-09-30: 27.72021-12-31: 23.72022-03-31: 24.22022-06-30: 22.42022-09-30: 20.92022-12-31: 18.72023-03-31: 20.52023-06-30: 14.62023-09-30: 6.72023-12-31: 7.62024-03-31: 5.92024-06-30: 7.92024-09-30: 122024-12-31: 21.32025-03-31: 26.72025-06-30: 252025-09-30: 26.52025-12-31: 20.32026-03-31: 17.2 2021-09 2026-03
19 monthly readings · 5.9 to 27.7 · axis starts at 3.3

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±7.3, basis not documented by the producer

Claimant count
August 2026
1,715
1,3781,7222,0672021-09-30: 2,0002021-10-31: 1,9752021-11-30: 1,9152021-12-31: 1,8252022-01-31: 1,7952022-02-28: 1,7802022-03-31: 1,6652022-04-30: 1,5902022-05-31: 1,5252022-06-30: 1,5352022-07-31: 1,5352022-08-31: 1,5752022-09-30: 1,5702022-10-31: 1,5052022-11-30: 1,5402022-12-31: 1,5102023-01-31: 1,4452023-02-28: 1,4852023-03-31: 1,5202023-04-30: 1,5102023-05-31: 1,5102023-06-30: 1,4802023-07-31: 1,4952023-08-31: 1,4452023-09-30: 1,4752023-10-31: 1,4602023-11-30: 1,4702023-12-31: 1,4602024-01-31: 1,4902024-02-29: 1,5202024-03-31: 1,5202024-04-30: 1,5252024-05-31: 1,5052024-06-30: 1,4652024-07-31: 1,5552024-08-31: 1,5952024-09-30: 1,5902024-10-31: 1,5752024-11-30: 1,5752024-12-31: 1,6002025-01-31: 1,6152025-02-28: 1,7002025-03-31: 1,7002025-04-30: 1,6202025-05-31: 1,5602025-06-30: 1,5852025-07-31: 1,5402025-08-31: 1,5252025-09-30: 1,5152025-10-31: 1,5602025-11-30: 1,5702025-12-31: 1,5752026-01-31: 1,6052026-02-28: 1,6502026-03-31: 1,6902026-04-30: 1,6952026-05-31: 1,7102026-06-30: 1,7252026-07-31: 1,7152026-08-31: 1,715 2021-09 2026-08
60 monthly readings · 1,445 to 2,000 · axis starts at 1,378

ONS / DWP, Claimant count by sex and age, published 15 September 2026

2.8%
2.22.83.42021-09-30: 3.32021-10-31: 3.22021-11-30: 3.12021-12-31: 32022-01-31: 2.92022-02-28: 2.92022-03-31: 2.72022-04-30: 2.62022-05-31: 2.52022-06-30: 2.52022-07-31: 2.52022-08-31: 2.52022-09-30: 2.52022-10-31: 2.42022-11-30: 2.52022-12-31: 2.42023-01-31: 2.32023-02-28: 2.42023-03-31: 2.42023-04-30: 2.42023-05-31: 2.42023-06-30: 2.42023-07-31: 2.42023-08-31: 2.32023-09-30: 2.42023-10-31: 2.42023-11-30: 2.42023-12-31: 2.42024-01-31: 2.42024-02-29: 2.42024-03-31: 2.42024-04-30: 2.42024-05-31: 2.42024-06-30: 2.42024-07-31: 2.52024-08-31: 2.62024-09-30: 2.62024-10-31: 2.52024-11-30: 2.52024-12-31: 2.62025-01-31: 2.62025-02-28: 2.72025-03-31: 2.72025-04-30: 2.62025-05-31: 2.52025-06-30: 2.52025-07-31: 2.52025-08-31: 2.42025-09-30: 2.42025-10-31: 2.52025-11-30: 2.52025-12-31: 2.52026-01-31: 2.62026-02-28: 2.72026-03-31: 2.72026-04-30: 2.72026-05-31: 2.72026-06-30: 2.82026-07-31: 2.82026-08-31: 2.8 2021-09 2026-08
60 monthly readings · 2.3 to 3.3 · axis starts at 2.2

ONS / DWP, Claimant count by sex and age, published 15 September 2026

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
19 earlier periods withheld by the producer and absent from the chart.

22.6%
13.634.455.12021-09-30: 33.32021-12-31: 392022-03-31: 35.52022-06-30: 29.62022-09-30: 24.82022-12-31: 23.62023-03-31: 26.32023-06-30: 18.12024-06-30: 51.12024-09-30: 40.42024-12-31: 46.32025-03-31: 29.22025-06-30: 24.62025-09-30: 26.12025-12-31: 17.62026-03-31: 22.6 2021-09 2026-03
16 monthly readings · 17.6 to 51.1 · axis starts at 13.6

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
3 earlier periods withheld by the producer and absent from the chart.

20.6%
17.830.643.42021-09-30: 31.62021-12-31: 29.72022-03-31: 25.52022-06-30: 26.82022-09-30: 27.42022-12-31: 25.52023-03-31: 20.32024-09-30: 40.92024-12-31: 25.72025-03-31: 35.12025-06-30: 36.22025-09-30: 20.42025-12-31: 20.42026-03-31: 20.6 2021-09 2026-03
14 monthly readings · 20.3 to 40.9 · axis starts at 17.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
5 earlier periods withheld by the producer and absent from the chart.

22.8%
5.417.429.42021-09-30: 8.72022-03-31: 7.72022-06-30: 10.92022-09-30: 8.22022-12-31: 9.92023-03-31: 11.62025-03-31: 12.22025-06-30: 11.82025-09-30: 15.32025-12-31: 27.12026-03-31: 22.8 2021-09 2026-03
11 monthly readings · 7.7 to 27.1 · axis starts at 5.4

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
8 earlier periods withheld by the producer and absent from the chart.

—
8.021.134.12021-09-30: 10.52021-12-31: 11.52022-03-31: 18.12022-06-30: 162022-09-30: 27.52022-12-31: 29.42023-03-31: 31.62023-06-30: 30.12025-09-30: 11.9 2021-09 2025-09
9 monthly readings · 10.5 to 31.6 · axis starts at 8.0

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
10 earlier periods withheld by the producer and absent from the chart.

Pay 2
9.817.224.510th10th · 2023-04-30: £11.2710th · 2024-04-30: £12.2110th · 2025-04-30: £12.7225th25th · 2023-04-30: £12.8125th · 2024-04-30: £13.4825th · 2025-04-30: £13.86MedianMedian · 2023-04-30: £15.68Median · 2024-04-30: £16.95Median · 2025-04-30: £17.0975th75th · 2023-04-30: £20.8575th · 2024-04-30: £22.0175th · 2025-04-30: £23.11 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.8
10th25thMedian75th90th
£12.72£13.86£17.09£23.11—

ONS, Annual Survey of Hours and Earnings - resident analysis, published 3 November 2025
coefficient of variation 1.2%

10.016.52310th10th · 2023-04-30: £11.2410th · 2024-04-30: £11.7310th · 2025-04-30: £12.7825th25th · 2023-04-30: £12.5425th · 2024-04-30: £13.0325th · 2025-04-30: £13.78MedianMedian · 2023-04-30: £15.10Median · 2024-04-30: £15.61Median · 2025-04-30: £17.1775th75th · 2023-04-30: £18.9075th · 2024-04-30: £20.6575th · 2025-04-30: £21.74 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 10.0
10th25thMedian75th90th
£12.78£13.78£17.17£21.74—

ONS, Annual Survey of Hours and Earnings - workplace analysis, published 3 November 2025
coefficient of variation 1.7%

Business 11
Businesses
2025
3,560

ONS, UK Business Counts - enterprises, published 14 October 2025

2,745

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

190

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

20

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

120

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

445

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

40

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

4,190

ONS, UK Business Counts - local units, published 14 October 2025

Broken down further 88

One breakdown with many categories. These are never ranked against other areas: a comparison that pools thousands of rows into one peer set produces rankings that mean nothing.

MeasureLatestPeriod
01 : Crop and animal production, hunting and related service activities 100 2024
02 : Forestry and logging 45 2024
03 : Fishing and aquaculture 15 2024
05 : Mining of coal and lignite 0 2024
06 : Extraction of crude petroleum and natural gas 0 2024
07 : Mining of metal ores 0 2024
08 : Other mining and quarrying 45 2024
09 : Mining support service activities 0 2024
10 : Manufacture of food products 2,000 2024
11 : Manufacture of beverages 40 2024
12 : Manufacture of tobacco products 0 2024
13 : Manufacture of textiles 0 2024
14 : Manufacture of wearing apparel 10 2024
15 : Manufacture of leather and related products 0 2024
16 : Manufacture of wood and of products of wood and cork, except furniture;manufacture of articles of straw and plaiting materials 350 2024
17 : Manufacture of paper and paper products 10 2024
18 : Printing and reproduction of recorded media 225 2024
19 : Manufacture of coke and refined petroleum products 0 2024
20 : Manufacture of chemicals and chemical products 300 2024
21 : Manufacture of basic pharmaceutical products and pharmaceutical preparations 600 2024
22 : Manufacture of rubber and plastic products 225 2024
23 : Manufacture of other non-metallic mineral products 50 2024
24 : Manufacture of basic metals 15 2024
25 : Manufacture of fabricated metal products, except machinery and equipment 500 2024
26 : Manufacture of computer, electronic and optical products 40 2024
27 : Manufacture of electrical equipment 75 2024
28 : Manufacture of machinery and equipment n.e.c. 600 2024
29 : Manufacture of motor vehicles, trailers and semi-trailers 75 2024
30 : Manufacture of other transport equipment 150 2024
31 : Manufacture of furniture 75 2024
32 : Other manufacturing 100 2024
33 : Repair and installation of machinery and equipment 100 2024
35 : Electricity, gas, steam and air conditioning supply 75 2024
36 : Water collection, treatment and supply 50 2024
37 : Sewerage 25 2024
38 : Waste collection, treatment and disposal activities; materials recovery 300 2024
39 : Remediation activities and other waste management services. This division includes the provision of remediation services, i.e. the cleanup of contaminated buildings and sites, soil, surface or ground water. 100 2024
41 : Construction of buildings 450 2024
42 : Civil engineering 100 2024
43 : Specialised construction activities 1,500 2024
45 : Wholesale and retail trade and repair of motor vehicles and motorcycles 800 2024
46 : Wholesale trade, except of motor vehicles and motorcycles 1,750 2024
47 : Retail trade, except of motor vehicles and motorcycles 3,500 2024
49 : Land transport and transport via pipelines 1,000 2024
50 : Water transport 0 2024
51 : Air transport 0 2024
52 : Warehousing and support activities for transportation 300 2024
53 : Postal and courier activities 250 2024
55 : Accommodation 450 2024
56 : Food and beverage service activities 2,250 2024
58 : Publishing activities 35 2024
59 : Motion picture, video and television programme production, sound recording and music publishing activities 25 2024
60 : Programming and broadcasting activities 0 2024
61 : Telecommunications 20 2024
62 : Computer programming, consultancy and related activities 150 2024
63 : Information service activities 5 2024
64 : Financial service activities, except insurance and pension funding 50 2024
65 : Insurance, reinsurance and pension funding, except compulsory social security 0 2024
66 : Activities auxiliary to financial services and insurance activities 75 2024
68 : Real estate activities 450 2024
69 : Legal and accounting activities 250 2024
70 : Activities of head offices; management consultancy activities 250 2024
71 : Architectural and engineering activities; technical testing and analysis 400 2024
72 : Scientific research and development 150 2024
73 : Advertising and market research 45 2024
74 : Other professional, scientific and technical activities 50 2024
75 : Veterinary activities 150 2024
77 : Rental and leasing activities 300 2024
78 : Employment activities 1,250 2024
79 : Travel agency, tour operator and other reservation service and related activities 75 2024
80 : Security and investigation activities 250 2024
81 : Services to buildings and landscape activities 900 2024
82 : Office administrative, office support and other business support activities 175 2024
84 : Public administration and defence; compulsory social security 1,000 2024
85 : Education 2,000 2024
86 : Human health activities 1,000 2024
87 : Residential care activities 1,000 2024
88 : Social work activities without accommodation 400 2024
90 : Creative, arts and entertainment activities 35 2024
91 : Libraries, archives, museums and other cultural activities 50 2024
92 : Gambling and betting activities 100 2024
93 : Sports activities and amusement and recreation activities 250 2024
94 : Activities of membership organisations 125 2024
95 : Repair of computers and personal and household goods 25 2024
96 : Other personal service activities 250 2024
97 : Activities of households as employers of domestic personnel 0 2024
98 : Undifferentiated goods- and services-producing activities of private households for own use 0 2024
99 : Activities of extraterritorial organisations and bodies 0 2024
Skills 6
% with NVQ1+ - aged 16-64
Jan 2021-Dec 2021
83.1%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±11.0, basis not documented by the producer

% with NVQ2+ - aged 16-64
Jan 2021-Dec 2021
63.0%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±14.2, basis not documented by the producer

% with NVQ3+ - aged 16-64
Jan 2021-Dec 2021
40.2%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±14.4, basis not documented by the producer

% with NVQ4+ - aged 16-64
Jan 2021-Dec 2021
17.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±11.2, basis not documented by the producer

13.2%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±10.0, basis not documented by the producer

3.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022