The Datum Report

Parliamentary constituency

South West Wiltshire

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
Claimant count August 2026 1,615 +110 in the top 1% of 650
% of economically inactive retired Apr 2025-Mar 2026 32.5% +8.7 in the top 10% of 469

By subject

Every figure published for South West Wiltshire. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
10.5%
4.211.218.32021-09-30: 15.92021-12-31: 14.52022-03-31: 11.62022-06-30: 112022-09-30: 11.92022-12-31: 11.42023-03-31: 11.32023-06-30: 14.92023-09-30: 142023-12-31: 11.62024-03-31: 122024-06-30: 15.72024-09-30: 16.92024-12-31: 16.62025-03-31: 14.72025-06-30: 7.72025-09-30: 5.62025-12-31: 8.42026-03-31: 10.5 2021-09 2026-03
19 monthly readings · 5.6 to 16.9 · axis starts at 4.2

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±5.7, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
80.5%
77.485.794.02021-09-30: 82.92021-12-31: 84.22022-03-31: 84.82022-06-30: 84.82022-09-30: 86.52022-12-31: 87.62023-03-31: 89.52023-06-30: 92.42023-09-30: 86.92023-12-31: 85.82024-03-31: 82.62024-06-30: 79.32024-09-30: 792024-12-31: 82.42025-03-31: 84.42025-06-30: 82.32025-09-30: 862025-12-31: 80.92026-03-31: 80.5 2021-09 2026-03
19 monthly readings · 79 to 92.4 · axis starts at 77.4

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±7.4, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
3.4%
2.93.54.12021-09-30: 42021-12-31: 32022-03-31: 32025-03-31: 42025-06-30: 3.72026-03-31: 3.4 2021-09 2026-03
6 monthly readings · 3 to 4 · axis starts at 2.9

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
13 earlier periods withheld by the producer and absent from the chart.

16.7%
3.912.120.22021-09-30: 13.62021-12-31: 13.22022-03-31: 12.62022-06-30: 14.32022-09-30: 132022-12-31: 12.42023-03-31: 10.52023-06-30: 5.52023-09-30: 10.32023-12-31: 12.12024-03-31: 15.62024-06-30: 18.62024-09-30: 182024-12-31: 14.62025-03-31: 12.12025-06-30: 14.52025-09-30: 12.32025-12-31: 17.22026-03-31: 16.7 2021-09 2026-03
19 monthly readings · 5.5 to 18.6 · axis starts at 3.9

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±7.0, basis not documented by the producer

Claimant count
August 2026
1,615
1,0991,5682,0362021-09-30: 1,9452021-10-31: 1,8302021-11-30: 1,7452021-12-31: 1,6702022-01-31: 1,6352022-02-28: 1,6752022-03-31: 1,5902022-04-30: 1,4452022-05-31: 1,3502022-06-30: 1,2852022-07-31: 1,2652022-08-31: 1,2102022-09-30: 1,1902022-10-31: 1,2102022-11-30: 1,2602022-12-31: 1,2302023-01-31: 1,2352023-02-28: 1,3002023-03-31: 1,3202023-04-30: 1,3202023-05-31: 1,2752023-06-30: 1,2852023-07-31: 1,2652023-08-31: 1,3152023-09-30: 1,3302023-10-31: 1,2952023-11-30: 1,3002023-12-31: 1,2952024-01-31: 1,3252024-02-29: 1,4452024-03-31: 1,4352024-04-30: 1,4152024-05-31: 1,4202024-06-30: 1,4252024-07-31: 1,5552024-08-31: 1,5302024-09-30: 1,5302024-10-31: 1,5352024-11-30: 1,4802024-12-31: 1,4802025-01-31: 1,4602025-02-28: 1,5802025-03-31: 1,5502025-04-30: 1,5002025-05-31: 1,4902025-06-30: 1,5202025-07-31: 1,5152025-08-31: 1,4902025-09-30: 1,5002025-10-31: 1,4952025-11-30: 1,4802025-12-31: 1,4402026-01-31: 1,4752026-02-28: 1,5352026-03-31: 1,5102026-04-30: 1,5002026-05-31: 1,4952026-06-30: 1,5402026-07-31: 1,5052026-08-31: 1,615 2021-09 2026-08
60 monthly readings · 1,190 to 1,945 · axis starts at 1,099

ONS / DWP, Claimant count by sex and age, published 15 September 2026

2.7%
1.82.63.52021-09-30: 3.32021-10-31: 3.12021-11-30: 32021-12-31: 2.82022-01-31: 2.82022-02-28: 2.92022-03-31: 2.72022-04-30: 2.52022-05-31: 2.32022-06-30: 2.22022-07-31: 2.22022-08-31: 2.12022-09-30: 22022-10-31: 2.12022-11-30: 2.12022-12-31: 2.12023-01-31: 2.12023-02-28: 2.22023-03-31: 2.22023-04-30: 2.22023-05-31: 2.22023-06-30: 2.22023-07-31: 2.12023-08-31: 2.22023-09-30: 2.32023-10-31: 2.22023-11-30: 2.22023-12-31: 2.22024-01-31: 2.22024-02-29: 2.42024-03-31: 2.42024-04-30: 2.42024-05-31: 2.42024-06-30: 2.42024-07-31: 2.62024-08-31: 2.62024-09-30: 2.62024-10-31: 2.62024-11-30: 2.52024-12-31: 2.52025-01-31: 2.52025-02-28: 2.72025-03-31: 2.62025-04-30: 2.52025-05-31: 2.52025-06-30: 2.62025-07-31: 2.62025-08-31: 2.52025-09-30: 2.52025-10-31: 2.52025-11-30: 2.52025-12-31: 2.42026-01-31: 2.52026-02-28: 2.62026-03-31: 2.52026-04-30: 2.52026-05-31: 2.52026-06-30: 2.62026-07-31: 2.52026-08-31: 2.7 2021-09 2026-08
60 monthly readings · 2 to 3.3 · axis starts at 1.8

ONS / DWP, Claimant count by sex and age, published 15 September 2026

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
19 earlier periods withheld by the producer and absent from the chart.

32.3%
15.932.649.22021-09-30: 26.82022-03-31: 38.92022-06-30: 462022-09-30: 422022-12-31: 43.32023-03-31: 31.82023-09-30: 32.62023-12-31: 31.32024-03-31: 22.52024-06-30: 22.12024-09-30: 19.12025-09-30: 37.82025-12-31: 33.92026-03-31: 32.3 2021-09 2026-03
14 monthly readings · 19.1 to 46 · axis starts at 15.9

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
5 earlier periods withheld by the producer and absent from the chart.

—
18.423.027.52021-12-31: 26.62025-06-30: 25.22025-12-31: 19.3 2021-12 2025-12
3 monthly readings · 19.3 to 26.6 · axis starts at 18.4

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
16 earlier periods withheld by the producer and absent from the chart.

32.5%
6.120.735.32021-09-30: 27.12021-12-31: 22.72022-03-31: 19.82022-06-30: 162022-09-30: 8.92022-12-31: 19.72023-03-31: 19.32023-12-31: 322024-03-31: 28.82024-06-30: 25.82024-09-30: 282024-12-31: 18.52025-06-30: 17.42025-09-30: 20.92025-12-31: 23.82026-03-31: 32.5 2021-09 2026-03
16 monthly readings · 8.9 to 32.5 · axis starts at 6.1

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
3 earlier periods withheld by the producer and absent from the chart.

18.5%
14.229.845.42021-09-30: 17.22021-12-31: 23.62022-06-30: 18.12022-09-30: 18.22023-03-31: 18.92024-09-30: 32.92024-12-31: 40.12025-03-31: 39.82025-06-30: 42.42025-12-31: 18.82026-03-31: 18.5 2021-09 2026-03
11 monthly readings · 17.2 to 42.4 · axis starts at 14.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
8 earlier periods withheld by the producer and absent from the chart.

Pay 2
9.917.424.910th10th · 2023-04-30: £11.3310th · 2024-04-30: £11.9510th · 2025-04-30: £12.8725th25th · 2023-04-30: £13.1525th · 2024-04-30: £13.3925th · 2025-04-30: £14.61MedianMedian · 2023-04-30: £15.83Median · 2024-04-30: £16.63Median · 2025-04-30: £17.8875th75th · 2023-04-30: £21.2375th · 2024-04-30: £22.5075th · 2025-04-30: £23.47 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.9
10th25thMedian75th90th
£12.87£14.61£17.88£23.47—

ONS, Annual Survey of Hours and Earnings - resident analysis, published 3 November 2025
coefficient of variation 1.9%

9.517.22510th10th · 2023-04-30: £11.0010th · 2024-04-30: £11.8410th · 2025-04-30: £13.1125th25th · 2023-04-30: £12.4125th · 2024-04-30: £13.5525th · 2025-04-30: £14.47MedianMedian · 2023-04-30: £15.50Median · 2024-04-30: £16.66Median · 2025-04-30: £17.1775th75th · 2023-04-30: £20.6875th · 2024-04-30: £23.5075th · 2025-04-30: £21.89 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.5
10th25thMedian75th90th
£13.11£14.47£17.17£21.89—

ONS, Annual Survey of Hours and Earnings - workplace analysis, published 3 November 2025
coefficient of variation 2.1%

Business 11
Businesses
2025
3,200

ONS, UK Business Counts - enterprises, published 14 October 2025

2,485

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

180

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

15

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

105

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

365

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

30

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

3,885

ONS, UK Business Counts - local units, published 14 October 2025

Broken down further 88

One breakdown with many categories. These are never ranked against other areas: a comparison that pools thousands of rows into one peer set produces rankings that mean nothing.

MeasureLatestPeriod
01 : Crop and animal production, hunting and related service activities 40 2024
02 : Forestry and logging 15 2024
03 : Fishing and aquaculture 10 2024
05 : Mining of coal and lignite 0 2024
06 : Extraction of crude petroleum and natural gas 0 2024
07 : Mining of metal ores 0 2024
08 : Other mining and quarrying 0 2024
09 : Mining support service activities 0 2024
10 : Manufacture of food products 400 2024
11 : Manufacture of beverages 50 2024
12 : Manufacture of tobacco products 0 2024
13 : Manufacture of textiles 10 2024
14 : Manufacture of wearing apparel 0 2024
15 : Manufacture of leather and related products 0 2024
16 : Manufacture of wood and of products of wood and cork, except furniture;manufacture of articles of straw and plaiting materials 50 2024
17 : Manufacture of paper and paper products 500 2024
18 : Printing and reproduction of recorded media 50 2024
19 : Manufacture of coke and refined petroleum products 0 2024
20 : Manufacture of chemicals and chemical products 500 2024
21 : Manufacture of basic pharmaceutical products and pharmaceutical preparations 0 2024
22 : Manufacture of rubber and plastic products 300 2024
23 : Manufacture of other non-metallic mineral products 35 2024
24 : Manufacture of basic metals 20 2024
25 : Manufacture of fabricated metal products, except machinery and equipment 200 2024
26 : Manufacture of computer, electronic and optical products 50 2024
27 : Manufacture of electrical equipment 125 2024
28 : Manufacture of machinery and equipment n.e.c. 100 2024
29 : Manufacture of motor vehicles, trailers and semi-trailers 125 2024
30 : Manufacture of other transport equipment 200 2024
31 : Manufacture of furniture 700 2024
32 : Other manufacturing 125 2024
33 : Repair and installation of machinery and equipment 125 2024
35 : Electricity, gas, steam and air conditioning supply 100 2024
36 : Water collection, treatment and supply 10 2024
37 : Sewerage 200 2024
38 : Waste collection, treatment and disposal activities; materials recovery 200 2024
39 : Remediation activities and other waste management services. This division includes the provision of remediation services, i.e. the cleanup of contaminated buildings and sites, soil, surface or ground water. 0 2024
41 : Construction of buildings 400 2024
42 : Civil engineering 200 2024
43 : Specialised construction activities 1,000 2024
45 : Wholesale and retail trade and repair of motor vehicles and motorcycles 1,250 2024
46 : Wholesale trade, except of motor vehicles and motorcycles 1,750 2024
47 : Retail trade, except of motor vehicles and motorcycles 3,500 2024
49 : Land transport and transport via pipelines 500 2024
50 : Water transport 0 2024
51 : Air transport 0 2024
52 : Warehousing and support activities for transportation 400 2024
53 : Postal and courier activities 200 2024
55 : Accommodation 2,000 2024
56 : Food and beverage service activities 3,500 2024
58 : Publishing activities 75 2024
59 : Motion picture, video and television programme production, sound recording and music publishing activities 75 2024
60 : Programming and broadcasting activities 0 2024
61 : Telecommunications 100 2024
62 : Computer programming, consultancy and related activities 600 2024
63 : Information service activities 20 2024
64 : Financial service activities, except insurance and pension funding 125 2024
65 : Insurance, reinsurance and pension funding, except compulsory social security 0 2024
66 : Activities auxiliary to financial services and insurance activities 175 2024
68 : Real estate activities 700 2024
69 : Legal and accounting activities 2,000 2024
70 : Activities of head offices; management consultancy activities 800 2024
71 : Architectural and engineering activities; technical testing and analysis 500 2024
72 : Scientific research and development 40 2024
73 : Advertising and market research 75 2024
74 : Other professional, scientific and technical activities 150 2024
75 : Veterinary activities 100 2024
77 : Rental and leasing activities 350 2024
78 : Employment activities 1,250 2024
79 : Travel agency, tour operator and other reservation service and related activities 75 2024
80 : Security and investigation activities 175 2024
81 : Services to buildings and landscape activities 1,000 2024
82 : Office administrative, office support and other business support activities 450 2024
84 : Public administration and defence; compulsory social security 3,500 2024
85 : Education 3,000 2024
86 : Human health activities 1,000 2024
87 : Residential care activities 1,250 2024
88 : Social work activities without accommodation 1,250 2024
90 : Creative, arts and entertainment activities 20 2024
91 : Libraries, archives, museums and other cultural activities 175 2024
92 : Gambling and betting activities 30 2024
93 : Sports activities and amusement and recreation activities 400 2024
94 : Activities of membership organisations 250 2024
95 : Repair of computers and personal and household goods 35 2024
96 : Other personal service activities 250 2024
97 : Activities of households as employers of domestic personnel 0 2024
98 : Undifferentiated goods- and services-producing activities of private households for own use 0 2024
99 : Activities of extraterritorial organisations and bodies 0 2024
Skills 6
% with NVQ1+ - aged 16-64
Jan 2021-Dec 2021
87.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±9.0, basis not documented by the producer

% with NVQ2+ - aged 16-64
Jan 2021-Dec 2021
79.9%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±11.0, basis not documented by the producer

% with NVQ3+ - aged 16-64
Jan 2021-Dec 2021
57.1%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±13.6, basis not documented by the producer

% with NVQ4+ - aged 16-64
Jan 2021-Dec 2021
42.8%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±13.6, basis not documented by the producer

4.6%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022

7.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022