The Datum Report

Parliamentary constituency

Stafford

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
% of economically inactive retired Apr 2025-Mar 2026 21.1% -19 in the bottom 1% of 469
Unemployment rate - aged 16-64 Apr 2025-Mar 2026 4.1% -4.3 in the bottom 1% of 478

By subject

Every figure published for Stafford. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
12.9%
3.89.815.92021-09-30: 52021-12-31: 6.72022-03-31: 7.22022-06-30: 10.52022-09-30: 11.42022-12-31: 10.52023-03-31: 10.62023-06-30: 8.92023-09-30: 6.82023-12-31: 8.52024-03-31: 7.32024-09-30: 62024-12-31: 8.42025-03-31: 8.22025-06-30: 13.72025-09-30: 14.72025-12-31: 12.12026-03-31: 12.9 2021-09 2026-03
18 monthly readings · 5 to 14.7 · axis starts at 3.8

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±6.3, basis not documented by the producer
1 earlier period withheld by the producer and absent from the chart.

Employment rate - aged 16-64
Apr 2025-Mar 2026
82.0%
69.581.292.92021-09-30: 71.82021-12-31: 78.52022-03-31: 75.12022-06-30: 76.92022-09-30: 76.42022-12-31: 78.72023-03-31: 78.42023-06-30: 80.32023-09-30: 81.82023-12-31: 84.62024-03-31: 88.52024-06-30: 85.42024-09-30: 90.62024-12-31: 83.12025-03-31: 77.22025-06-30: 812025-09-30: 76.12025-12-31: 812026-03-31: 82 2021-09 2026-03
19 monthly readings · 71.8 to 90.6 · axis starts at 69.5

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±7.2, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
4.1%
3.069.02021-09-30: 3.92021-12-31: 3.62022-03-31: 4.32022-06-30: 6.82023-03-31: 5.32025-06-30: 5.12025-09-30: 7.92025-12-31: 8.42026-03-31: 4.1 2021-09 2026-03
9 monthly readings · 3.6 to 8.4 · axis starts at 3.0

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
10 earlier periods withheld by the producer and absent from the chart.

14.5%
7.517.427.22021-09-30: 25.32021-12-31: 18.62022-03-31: 21.62022-06-30: 17.42022-09-30: 202022-12-31: 17.42023-03-31: 17.22023-06-30: 18.92023-09-30: 17.52023-12-31: 14.62024-03-31: 11.52024-06-30: 14.62024-09-30: 9.42024-12-31: 16.92025-03-31: 18.42025-06-30: 14.62025-09-30: 17.42025-12-31: 11.62026-03-31: 14.5 2021-09 2026-03
19 monthly readings · 9.4 to 25.3 · axis starts at 7.5

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±6.6, basis not documented by the producer

Claimant count
August 2026
1,715
1,4851,7452,0052021-09-30: 1,9552021-10-31: 1,9052021-11-30: 1,8552021-12-31: 1,7902022-01-31: 1,7602022-02-28: 1,8102022-03-31: 1,7452022-04-30: 1,6202022-05-31: 1,5602022-06-30: 1,5452022-07-31: 1,5552022-08-31: 1,5902022-09-30: 1,6102022-10-31: 1,6052022-11-30: 1,6402022-12-31: 1,6402023-01-31: 1,6152023-02-28: 1,6452023-03-31: 1,6752023-04-30: 1,6352023-05-31: 1,6052023-06-30: 1,6052023-07-31: 1,5702023-08-31: 1,5702023-09-30: 1,5852023-10-31: 1,6002023-11-30: 1,6002023-12-31: 1,6252024-01-31: 1,6052024-02-29: 1,6702024-03-31: 1,7002024-04-30: 1,6552024-05-31: 1,6652024-06-30: 1,7052024-07-31: 1,8052024-08-31: 1,7952024-09-30: 1,7902024-10-31: 1,7302024-11-30: 1,6702024-12-31: 1,6152025-01-31: 1,6152025-02-28: 1,6352025-03-31: 1,5452025-04-30: 1,5352025-05-31: 1,5352025-06-30: 1,5452025-07-31: 1,5802025-08-31: 1,6102025-09-30: 1,5752025-10-31: 1,5552025-11-30: 1,6152025-12-31: 1,5952026-01-31: 1,6102026-02-28: 1,6752026-03-31: 1,7202026-04-30: 1,6702026-05-31: 1,6502026-06-30: 1,6752026-07-31: 1,6702026-08-31: 1,715 2021-09 2026-08
60 monthly readings · 1,535 to 1,955 · axis starts at 1,485

ONS / DWP, Claimant count by sex and age, published 15 September 2026

2.9%
2.533.52021-09-30: 3.42021-10-31: 3.32021-11-30: 3.22021-12-31: 3.12022-01-31: 32022-02-28: 3.12022-03-31: 32022-04-30: 2.82022-05-31: 2.72022-06-30: 2.62022-07-31: 2.72022-08-31: 2.72022-09-30: 2.82022-10-31: 2.82022-11-30: 2.82022-12-31: 2.82023-01-31: 2.72023-02-28: 2.82023-03-31: 2.82023-04-30: 2.82023-05-31: 2.72023-06-30: 2.72023-07-31: 2.72023-08-31: 2.72023-09-30: 2.72023-10-31: 2.72023-11-30: 2.72023-12-31: 2.82024-01-31: 2.72024-02-29: 2.82024-03-31: 2.82024-04-30: 2.82024-05-31: 2.82024-06-30: 2.92024-07-31: 32024-08-31: 32024-09-30: 32024-10-31: 2.92024-11-30: 2.82024-12-31: 2.72025-01-31: 2.72025-02-28: 2.72025-03-31: 2.62025-04-30: 2.62025-05-31: 2.62025-06-30: 2.62025-07-31: 2.62025-08-31: 2.72025-09-30: 2.62025-10-31: 2.62025-11-30: 2.72025-12-31: 2.72026-01-31: 2.72026-02-28: 2.82026-03-31: 2.92026-04-30: 2.82026-05-31: 2.82026-06-30: 2.82026-07-31: 2.82026-08-31: 2.9 2021-09 2026-08
60 monthly readings · 2.6 to 3.4 · axis starts at 2.5

ONS / DWP, Claimant count by sex and age, published 15 September 2026

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
19 earlier periods withheld by the producer and absent from the chart.

22.2%
7.733.258.72021-09-30: 25.92021-12-31: 12.62022-03-31: 21.12022-06-30: 27.62022-09-30: 33.92022-12-31: 53.82023-03-31: 43.82023-06-30: 412023-09-30: 40.22023-12-31: 30.32024-06-30: 332024-09-30: 38.92024-12-31: 24.92025-03-31: 21.92025-06-30: 21.52026-03-31: 22.2 2021-09 2026-03
16 monthly readings · 12.6 to 53.8 · axis starts at 7.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
3 earlier periods withheld by the producer and absent from the chart.

—
13.119.325.52021-09-30: 24.22021-12-31: 24.32022-03-31: 23.12024-12-31: 15.82025-03-31: 14.3 2021-09 2025-03
5 monthly readings · 14.3 to 24.3 · axis starts at 13.1

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
14 earlier periods withheld by the producer and absent from the chart.

21.1%
3.723.743.82021-09-30: 7.62021-12-31: 14.32022-03-31: 15.62022-06-30: 22.72022-09-30: 23.22022-12-31: 16.72023-03-31: 162023-12-31: 21.72025-03-31: 26.72025-06-30: 30.62025-09-30: 302025-12-31: 39.92026-03-31: 21.1 2021-09 2026-03
13 monthly readings · 7.6 to 39.9 · axis starts at 3.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
6 earlier periods withheld by the producer and absent from the chart.

—
20.436.252.12021-09-30: 23.52021-12-31: 35.52022-03-31: 282022-06-30: 31.42022-09-30: 27.92024-06-30: 45.42024-12-31: 492025-03-31: 37.12025-06-30: 31.92025-09-30: 27.9 2021-09 2025-09
10 monthly readings · 23.5 to 49 · axis starts at 20.4

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
9 earlier periods withheld by the producer and absent from the chart.

Pay 2
9.219.930.610th10th · 2023-04-30: £11.2310th · 2024-04-30: £12.2810th · 2025-04-30: £12.6925th25th · 2023-04-30: £13.1325th · 2024-04-30: £13.7625th · 2025-04-30: £14.61MedianMedian · 2023-04-30: £17.52Median · 2024-04-30: £19.17Median · 2025-04-30: £19.6675th75th · 2023-04-30: £24.4375th · 2024-04-30: £26.9875th · 2025-04-30: £28.54 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.2
10th25thMedian75th90th
£12.69£14.61£19.66£28.54—

ONS, Annual Survey of Hours and Earnings - resident analysis, published 3 November 2025
coefficient of variation 1.9%

9.517.124.610th10th · 2023-04-30: £11.0010th · 2024-04-30: £11.9210th · 2025-04-30: £12.7125th25th · 2023-04-30: £12.1325th · 2024-04-30: £12.7825th · 2025-04-30: £13.66MedianMedian · 2023-04-30: £15.40Median · 2024-04-30: £15.57Median · 2025-04-30: £17.9275th75th · 2023-04-30: £21.6775th · 2024-04-30: £22.0075th · 2025-04-30: £23.16 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.5
10th25thMedian75th90th
£12.71£13.66£17.92£23.16—

ONS, Annual Survey of Hours and Earnings - workplace analysis, published 3 November 2025
coefficient of variation 1.4%

Business 11
Businesses
2025
3,365

ONS, UK Business Counts - enterprises, published 14 October 2025

2,665

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

170

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

15

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

100

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

385

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

15

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

4,025

ONS, UK Business Counts - local units, published 14 October 2025

Broken down further 88

One breakdown with many categories. These are never ranked against other areas: a comparison that pools thousands of rows into one peer set produces rankings that mean nothing.

MeasureLatestPeriod
01 : Crop and animal production, hunting and related service activities 30 2024
02 : Forestry and logging 10 2024
03 : Fishing and aquaculture 0 2024
05 : Mining of coal and lignite 0 2024
06 : Extraction of crude petroleum and natural gas 0 2024
07 : Mining of metal ores 0 2024
08 : Other mining and quarrying 0 2024
09 : Mining support service activities 0 2024
10 : Manufacture of food products 250 2024
11 : Manufacture of beverages 10 2024
12 : Manufacture of tobacco products 0 2024
13 : Manufacture of textiles 30 2024
14 : Manufacture of wearing apparel 0 2024
15 : Manufacture of leather and related products 0 2024
16 : Manufacture of wood and of products of wood and cork, except furniture;manufacture of articles of straw and plaiting materials 125 2024
17 : Manufacture of paper and paper products 0 2024
18 : Printing and reproduction of recorded media 50 2024
19 : Manufacture of coke and refined petroleum products 0 2024
20 : Manufacture of chemicals and chemical products 300 2024
21 : Manufacture of basic pharmaceutical products and pharmaceutical preparations 0 2024
22 : Manufacture of rubber and plastic products 25 2024
23 : Manufacture of other non-metallic mineral products 100 2024
24 : Manufacture of basic metals 0 2024
25 : Manufacture of fabricated metal products, except machinery and equipment 250 2024
26 : Manufacture of computer, electronic and optical products 40 2024
27 : Manufacture of electrical equipment 400 2024
28 : Manufacture of machinery and equipment n.e.c. 350 2024
29 : Manufacture of motor vehicles, trailers and semi-trailers 45 2024
30 : Manufacture of other transport equipment 50 2024
31 : Manufacture of furniture 100 2024
32 : Other manufacturing 45 2024
33 : Repair and installation of machinery and equipment 20 2024
35 : Electricity, gas, steam and air conditioning supply 5 2024
36 : Water collection, treatment and supply 0 2024
37 : Sewerage 15 2024
38 : Waste collection, treatment and disposal activities; materials recovery 200 2024
39 : Remediation activities and other waste management services. This division includes the provision of remediation services, i.e. the cleanup of contaminated buildings and sites, soil, surface or ground water. 0 2024
41 : Construction of buildings 250 2024
42 : Civil engineering 200 2024
43 : Specialised construction activities 1,000 2024
45 : Wholesale and retail trade and repair of motor vehicles and motorcycles 1,500 2024
46 : Wholesale trade, except of motor vehicles and motorcycles 1,000 2024
47 : Retail trade, except of motor vehicles and motorcycles 3,500 2024
49 : Land transport and transport via pipelines 800 2024
50 : Water transport 0 2024
51 : Air transport 0 2024
52 : Warehousing and support activities for transportation 3,500 2024
53 : Postal and courier activities 300 2024
55 : Accommodation 175 2024
56 : Food and beverage service activities 3,000 2024
58 : Publishing activities 25 2024
59 : Motion picture, video and television programme production, sound recording and music publishing activities 50 2024
60 : Programming and broadcasting activities 0 2024
61 : Telecommunications 125 2024
62 : Computer programming, consultancy and related activities 800 2024
63 : Information service activities 20 2024
64 : Financial service activities, except insurance and pension funding 200 2024
65 : Insurance, reinsurance and pension funding, except compulsory social security 10 2024
66 : Activities auxiliary to financial services and insurance activities 200 2024
68 : Real estate activities 400 2024
69 : Legal and accounting activities 400 2024
70 : Activities of head offices; management consultancy activities 900 2024
71 : Architectural and engineering activities; technical testing and analysis 350 2024
72 : Scientific research and development 10 2024
73 : Advertising and market research 50 2024
74 : Other professional, scientific and technical activities 175 2024
75 : Veterinary activities 100 2024
77 : Rental and leasing activities 300 2024
78 : Employment activities 600 2024
79 : Travel agency, tour operator and other reservation service and related activities 40 2024
80 : Security and investigation activities 150 2024
81 : Services to buildings and landscape activities 450 2024
82 : Office administrative, office support and other business support activities 450 2024
84 : Public administration and defence; compulsory social security 4,000 2024
85 : Education 2,500 2024
86 : Human health activities 6,000 2024
87 : Residential care activities 1,250 2024
88 : Social work activities without accommodation 900 2024
90 : Creative, arts and entertainment activities 75 2024
91 : Libraries, archives, museums and other cultural activities 45 2024
92 : Gambling and betting activities 45 2024
93 : Sports activities and amusement and recreation activities 450 2024
94 : Activities of membership organisations 75 2024
95 : Repair of computers and personal and household goods 10 2024
96 : Other personal service activities 500 2024
97 : Activities of households as employers of domestic personnel 0 2024
98 : Undifferentiated goods- and services-producing activities of private households for own use 0 2024
99 : Activities of extraterritorial organisations and bodies 0 2024
Skills 6
% with NVQ1+ - aged 16-64
Jan 2021-Dec 2021
87.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±9.7, basis not documented by the producer

% with NVQ2+ - aged 16-64
Jan 2021-Dec 2021
83.2%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±11.1, basis not documented by the producer

% with NVQ3+ - aged 16-64
Jan 2021-Dec 2021
75.3%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±12.8, basis not documented by the producer

% with NVQ4+ - aged 16-64
Jan 2021-Dec 2021
53.3%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±14.8, basis not documented by the producer

5.1%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022

7.2%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022