The Datum Report

Parliamentary constituency

Stoke-on-Trent South

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
Claimant count August 2026 2,030 +140 in the top 1% of 650

By subject

Every figure published for Stoke-on-Trent South. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
12.1%
4.28.913.72021-09-30: 62021-12-31: 6.92022-03-31: 7.12022-06-30: 6.82022-09-30: 6.82022-12-31: 6.22023-03-31: 7.62023-06-30: 8.82023-09-30: 10.52023-12-31: 11.42024-03-31: 112024-06-30: 9.92024-09-30: 9.72024-12-31: 5.72025-03-31: 5.12025-06-30: 8.72025-09-30: 11.42025-12-31: 12.82026-03-31: 12.1 2021-09 2026-03
19 monthly readings · 5.1 to 12.8 · axis starts at 4.2

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±5.0, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
74.1%
71.978.184.32021-09-30: 81.42021-12-31: 82.52022-03-31: 82.42022-06-30: 81.62022-09-30: 79.82022-12-31: 76.52023-03-31: 77.32023-06-30: 82.22023-09-30: 82.72023-12-31: 83.12024-03-31: 79.82024-06-30: 73.92024-09-30: 75.12024-12-31: 73.82025-03-31: 76.32025-06-30: 76.22025-09-30: 742025-12-31: 73.12026-03-31: 74.1 2021-09 2026-03
19 monthly readings · 73.1 to 83.1 · axis starts at 71.9

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±6.7, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
3.3%
1.73.24.72021-09-30: 2.62021-12-31: 2.62022-03-31: 2.62022-06-30: 3.52022-09-30: 4.42022-12-31: 3.62023-03-31: 4.12023-06-30: 22024-06-30: 3.22024-09-30: 3.32024-12-31: 3.22025-12-31: 3.82026-03-31: 3.3 2021-09 2026-03
13 monthly readings · 2 to 4.4 · axis starts at 1.7

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
6 earlier periods withheld by the producer and absent from the chart.

23.4%
14.220.125.92021-09-30: 16.42021-12-31: 15.32022-03-31: 15.32022-06-30: 15.52022-09-30: 16.52022-12-31: 20.72023-03-31: 19.32023-06-30: 16.12023-09-30: 16.52023-12-31: 16.62024-03-31: 18.92024-06-30: 23.72024-09-30: 22.32024-12-31: 23.72025-03-31: 22.32025-06-30: 23.42025-09-30: 24.82025-12-31: 242026-03-31: 23.4 2021-09 2026-03
19 monthly readings · 15.3 to 24.8 · axis starts at 14.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±6.4, basis not documented by the producer

Claimant count
August 2026
2,030
1,6702,0822,4952021-09-30: 2,4152021-10-31: 2,3252021-11-30: 2,2802021-12-31: 2,1852022-01-31: 2,1302022-02-28: 2,1252022-03-31: 2,0702022-04-30: 1,9902022-05-31: 1,9152022-06-30: 1,9002022-07-31: 1,8402022-08-31: 1,8702022-09-30: 1,8602022-10-31: 1,8652022-11-30: 1,8952022-12-31: 1,8402023-01-31: 1,8052023-02-28: 1,8752023-03-31: 1,9252023-04-30: 1,9552023-05-31: 1,8202023-06-30: 1,8152023-07-31: 1,8302023-08-31: 1,8152023-09-30: 1,7802023-10-31: 1,7502023-11-30: 1,8002023-12-31: 1,8302024-01-31: 1,8652024-02-29: 1,9602024-03-31: 2,1052024-04-30: 2,1202024-05-31: 2,0702024-06-30: 2,0252024-07-31: 2,1352024-08-31: 2,0902024-09-30: 2,0952024-10-31: 2,0852024-11-30: 2,0152024-12-31: 1,9652025-01-31: 1,9802025-02-28: 2,0252025-03-31: 1,9952025-04-30: 1,9402025-05-31: 1,9552025-06-30: 1,9902025-07-31: 1,9402025-08-31: 1,9952025-09-30: 1,9902025-10-31: 1,9352025-11-30: 1,8852025-12-31: 1,8652026-01-31: 1,9152026-02-28: 2,0002026-03-31: 1,9952026-04-30: 1,9902026-05-31: 1,9452026-06-30: 1,9102026-07-31: 1,8902026-08-31: 2,030 2021-09 2026-08
60 monthly readings · 1,750 to 2,415 · axis starts at 1,670

ONS / DWP, Claimant count by sex and age, published 15 September 2026

3.6%
2.93.84.62021-09-30: 4.42021-10-31: 4.22021-11-30: 4.12021-12-31: 42022-01-31: 3.82022-02-28: 3.82022-03-31: 3.72022-04-30: 3.62022-05-31: 3.42022-06-30: 3.42022-07-31: 3.32022-08-31: 3.42022-09-30: 3.42022-10-31: 3.42022-11-30: 3.42022-12-31: 3.32023-01-31: 3.22023-02-28: 3.32023-03-31: 3.42023-04-30: 3.52023-05-31: 3.32023-06-30: 3.22023-07-31: 3.32023-08-31: 3.22023-09-30: 3.22023-10-31: 3.12023-11-30: 3.22023-12-31: 3.32024-01-31: 3.32024-02-29: 3.52024-03-31: 3.72024-04-30: 3.72024-05-31: 3.72024-06-30: 3.62024-07-31: 3.82024-08-31: 3.72024-09-30: 3.72024-10-31: 3.72024-11-30: 3.62024-12-31: 3.52025-01-31: 3.52025-02-28: 3.62025-03-31: 3.52025-04-30: 3.42025-05-31: 3.52025-06-30: 3.52025-07-31: 3.42025-08-31: 3.52025-09-30: 3.52025-10-31: 3.42025-11-30: 3.32025-12-31: 3.32026-01-31: 3.42026-02-28: 3.52026-03-31: 3.52026-04-30: 3.52026-05-31: 3.42026-06-30: 3.42026-07-31: 3.32026-08-31: 3.6 2021-09 2026-08
60 monthly readings · 3.1 to 4.4 · axis starts at 2.9

ONS / DWP, Claimant count by sex and age, published 15 September 2026

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
19 earlier periods withheld by the producer and absent from the chart.

52.4%
24.141.358.62021-09-30: 31.12021-12-31: 32.92022-03-31: 32.72022-06-30: 27.42022-09-30: 48.72022-12-31: 53.62023-03-31: 51.32023-06-30: 48.52023-09-30: 28.52023-12-31: 412024-03-31: 43.22024-06-30: 46.22024-09-30: 55.22024-12-31: 50.12025-03-31: 55.32025-06-30: 49.92025-09-30: 48.22025-12-31: 52.22026-03-31: 52.4 2021-09 2026-03
19 monthly readings · 27.4 to 55.3 · axis starts at 24.1

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±15.7, basis not documented by the producer

13.2%
10.519.328.12021-09-30: 13.32021-12-31: 13.12022-03-31: 12.22022-06-30: 14.22022-09-30: 17.62022-12-31: 15.62023-03-31: 24.82023-06-30: 26.42023-12-31: 152024-03-31: 14.22025-12-31: 12.32026-03-31: 13.2 2021-09 2026-03
12 monthly readings · 12.2 to 26.4 · axis starts at 10.5

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
7 earlier periods withheld by the producer and absent from the chart.

6.8%
4.113.522.92021-09-30: 17.22021-12-31: 21.12022-03-31: 172022-06-30: 15.52022-09-30: 10.22022-12-31: 5.92023-09-30: 11.92023-12-31: 9.52024-03-31: 9.82024-06-30: 112024-09-30: 9.92024-12-31: 16.92025-03-31: 16.92025-06-30: 13.22025-09-30: 11.22025-12-31: 5.92026-03-31: 6.8 2021-09 2026-03
17 monthly readings · 5.9 to 21.1 · axis starts at 4.1

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
2 earlier periods withheld by the producer and absent from the chart.

18.5%
11.628.244.92021-09-30: 25.52021-12-31: 26.42022-03-31: 31.62022-06-30: 35.52022-09-30: 23.52022-12-31: 24.92023-03-31: 20.22023-06-30: 14.82023-09-30: 41.72023-12-31: 25.82024-03-31: 19.62024-06-30: 25.92024-09-30: 17.82024-12-31: 17.32025-03-31: 182025-06-30: 26.42025-09-30: 24.32025-12-31: 222026-03-31: 18.5 2021-09 2026-03
19 monthly readings · 14.8 to 41.7 · axis starts at 11.6

ONS, Annual Population Survey - variables (percentages), published 21 July 2026

Pay 2
9.417.826.110th10th · 2023-04-30: £11.0610th · 2024-04-30: £11.8710th · 2025-04-30: £12.7425th25th · 2023-04-30: £12.5325th · 2024-04-30: £13.1325th · 2025-04-30: £14.82MedianMedian · 2023-04-30: £15.43Median · 2024-04-30: £16.16Median · 2025-04-30: £18.3475th75th · 2023-04-30: £21.3075th · 2024-04-30: £23.0775th · 2025-04-30: £24.49 2023-04 2025-04
3 periods · 10th, 25th, Median, 75th · axis starts at 9.4
10th25thMedian75th90th
£12.74£14.82£18.34£24.49—

ONS, Annual Survey of Hours and Earnings - resident analysis, published 3 November 2025
coefficient of variation 2.6%

9.913.817.710th10th · 2023-04-30: £10.7010th · 2024-04-30: £11.4610th · 2025-04-30: £12.2925th25th · 2023-04-30: £11.5025th · 2024-04-30: £12.0725th · 2025-04-30: £13.58MedianMedian · 2023-04-30: £13.99Median · 2024-04-30: £14.53Median · 2025-04-30: £16.96 2023-04 2025-04
3 periods · 10th, 25th, Median · axis starts at 9.9
10th25thMedian75th90th
£12.29£13.58£16.96£23.78—

ONS, Annual Survey of Hours and Earnings - workplace analysis, published 3 November 2025
coefficient of variation 0.9%

Business 11
Businesses
2025
2,360

ONS, UK Business Counts - enterprises, published 14 October 2025

1,870

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

125

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

15

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

75

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

245

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

25

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

0

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

2,780

ONS, UK Business Counts - local units, published 14 October 2025

Broken down further 88

One breakdown with many categories. These are never ranked against other areas: a comparison that pools thousands of rows into one peer set produces rankings that mean nothing.

MeasureLatestPeriod
01 : Crop and animal production, hunting and related service activities 10 2024
02 : Forestry and logging 0 2024
03 : Fishing and aquaculture 0 2024
05 : Mining of coal and lignite 0 2024
06 : Extraction of crude petroleum and natural gas 0 2024
07 : Mining of metal ores 0 2024
08 : Other mining and quarrying 0 2024
09 : Mining support service activities 0 2024
10 : Manufacture of food products 100 2024
11 : Manufacture of beverages 10 2024
12 : Manufacture of tobacco products 0 2024
13 : Manufacture of textiles 0 2024
14 : Manufacture of wearing apparel 0 2024
15 : Manufacture of leather and related products 0 2024
16 : Manufacture of wood and of products of wood and cork, except furniture;manufacture of articles of straw and plaiting materials 225 2024
17 : Manufacture of paper and paper products 0 2024
18 : Printing and reproduction of recorded media 30 2024
19 : Manufacture of coke and refined petroleum products 0 2024
20 : Manufacture of chemicals and chemical products 250 2024
21 : Manufacture of basic pharmaceutical products and pharmaceutical preparations 0 2024
22 : Manufacture of rubber and plastic products 150 2024
23 : Manufacture of other non-metallic mineral products 500 2024
24 : Manufacture of basic metals 0 2024
25 : Manufacture of fabricated metal products, except machinery and equipment 125 2024
26 : Manufacture of computer, electronic and optical products 100 2024
27 : Manufacture of electrical equipment 75 2024
28 : Manufacture of machinery and equipment n.e.c. 450 2024
29 : Manufacture of motor vehicles, trailers and semi-trailers 100 2024
30 : Manufacture of other transport equipment 150 2024
31 : Manufacture of furniture 0 2024
32 : Other manufacturing 15 2024
33 : Repair and installation of machinery and equipment 40 2024
35 : Electricity, gas, steam and air conditioning supply 10 2024
36 : Water collection, treatment and supply 200 2024
37 : Sewerage 10 2024
38 : Waste collection, treatment and disposal activities; materials recovery 200 2024
39 : Remediation activities and other waste management services. This division includes the provision of remediation services, i.e. the cleanup of contaminated buildings and sites, soil, surface or ground water. 0 2024
41 : Construction of buildings 300 2024
42 : Civil engineering 125 2024
43 : Specialised construction activities 600 2024
45 : Wholesale and retail trade and repair of motor vehicles and motorcycles 900 2024
46 : Wholesale trade, except of motor vehicles and motorcycles 1,250 2024
47 : Retail trade, except of motor vehicles and motorcycles 2,500 2024
49 : Land transport and transport via pipelines 600 2024
50 : Water transport 0 2024
51 : Air transport 0 2024
52 : Warehousing and support activities for transportation 1,500 2024
53 : Postal and courier activities 100 2024
55 : Accommodation 175 2024
56 : Food and beverage service activities 1,750 2024
58 : Publishing activities 5 2024
59 : Motion picture, video and television programme production, sound recording and music publishing activities 5 2024
60 : Programming and broadcasting activities 50 2024
61 : Telecommunications 100 2024
62 : Computer programming, consultancy and related activities 150 2024
63 : Information service activities 0 2024
64 : Financial service activities, except insurance and pension funding 10 2024
65 : Insurance, reinsurance and pension funding, except compulsory social security 0 2024
66 : Activities auxiliary to financial services and insurance activities 20 2024
68 : Real estate activities 300 2024
69 : Legal and accounting activities 100 2024
70 : Activities of head offices; management consultancy activities 200 2024
71 : Architectural and engineering activities; technical testing and analysis 400 2024
72 : Scientific research and development 10 2024
73 : Advertising and market research 30 2024
74 : Other professional, scientific and technical activities 125 2024
75 : Veterinary activities 125 2024
77 : Rental and leasing activities 75 2024
78 : Employment activities 150 2024
79 : Travel agency, tour operator and other reservation service and related activities 150 2024
80 : Security and investigation activities 150 2024
81 : Services to buildings and landscape activities 350 2024
82 : Office administrative, office support and other business support activities 175 2024
84 : Public administration and defence; compulsory social security 225 2024
85 : Education 2,250 2024
86 : Human health activities 1,500 2024
87 : Residential care activities 1,500 2024
88 : Social work activities without accommodation 800 2024
90 : Creative, arts and entertainment activities 5 2024
91 : Libraries, archives, museums and other cultural activities 25 2024
92 : Gambling and betting activities 40 2024
93 : Sports activities and amusement and recreation activities 800 2024
94 : Activities of membership organisations 125 2024
95 : Repair of computers and personal and household goods 5 2024
96 : Other personal service activities 350 2024
97 : Activities of households as employers of domestic personnel 0 2024
98 : Undifferentiated goods- and services-producing activities of private households for own use 0 2024
99 : Activities of extraterritorial organisations and bodies 0 2024
Skills 6
% with NVQ1+ - aged 16-64
Jan 2021-Dec 2021
92.5%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±5.8, basis not documented by the producer

% with NVQ2+ - aged 16-64
Jan 2021-Dec 2021
82.7%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±8.3, basis not documented by the producer

% with NVQ3+ - aged 16-64
Jan 2021-Dec 2021
62.5%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±10.7, basis not documented by the producer

% with NVQ4+ - aged 16-64
Jan 2021-Dec 2021
41.6%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022
±10.9, basis not documented by the producer

3.0%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022

4.5%

ONS, Annual Population Survey - qualifications (NVQ levels), published 12 April 2022