The Datum Report

Occupation 7214 · Sales and customer service occupations

Market research interviewers

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

How people enter it

There are no formal academic entry requirements. Training is typically provided on-the-job. Relevant professional qualifications are available.

What the work involves

Also called

Interviewer (market research) · Market researcher (interviewing) · Mystery shopper · Telephone interviewer · Telephone researcher · Traffic enumerator

What it pays

MeasureHoursBasisPeriodValueSource
7214 : Market research interviewers None None 2026-03 5,500.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
7214 : Market research interviewers None None 2026-03 5,900.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
7214 : Market research interviewers None None 2026-03 6,400.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
7214 : Market research interviewers None None 2026-03 1,000.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
7214 : Market research interviewers None None 2026-03 500.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
7214 : Market research interviewers None None 2026-03 7,400.00 ONS, Annual Population Survey - employment by occupation (SOC 2020)
7214 : Market research interviewers None None 2026-03 — ONS, Annual Population Survey - employment by occupation (SOC 2020)
Not published: Estimate is less than 500

Every regional figure

ONS does not publish occupational pay below region. Cells the survey could not support are shown as withheld, with its reason — adding a region split to a specific occupation leaves roughly a tenth of cells publishable.

RegionMeasureHoursValuePeriod
East 7214 : Market research interviewers None withheld 2026-03
East Midlands 7214 : Market research interviewers None 1,800.00 2026-03
London 7214 : Market research interviewers None withheld 2026-03
North East 7214 : Market research interviewers None withheld 2026-03
North West 7214 : Market research interviewers None withheld 2026-03
Northern Ireland 7214 : Market research interviewers None 1,000.00 2026-03
Scotland 7214 : Market research interviewers None 500.00 2026-03
South East 7214 : Market research interviewers None 1,000.00 2026-03
South West 7214 : Market research interviewers None withheld 2026-03
Wales 7214 : Market research interviewers None withheld 2026-03
West Midlands 7214 : Market research interviewers None 900.00 2026-03
Yorkshire and The Humber 7214 : Market research interviewers None 700.00 2026-03

Common questions

Does pay for market research interviewers vary by region?

ONS publishes regional pay for this occupation where the survey sample supports it — 6 of 12 cells on this page. The rest are withheld by ONS, and are shown as withheld with the reason, rather than left out.

Where do these pay figures come from?

The Annual Survey of Hours and Earnings, published by the Office for National Statistics. Figures are shown exactly as ONS publishes them — we do not adjust, model or fill them in, and every number on this page carries the series and period it came from.

Classified alongside this

Call and contact centre occupations · Communication operators · Customer service occupations n.e.c. · Telephonists