The Datum Report

Occupation 7214 · Sales and customer service occupations

Market research interviewers

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

How people enter it

There are no formal academic entry requirements. Training is typically provided on-the-job. Relevant professional qualifications are available.

What the work involves

• approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.
• records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer
• collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews
• collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research

Also called

Interviewer (market research) · Market researcher (interviewing) · Mystery shopper · Telephone interviewer · Telephone researcher · Traffic enumerator

What it pays

Every regional figure

ONS does not publish occupational pay below region. Cells the survey could not support are shown as withheld, with its reason — adding a region split to a specific occupation leaves roughly a tenth of cells publishable.

Common questions

Classified alongside this

Call and contact centre occupations · Communication operators · Customer service occupations n.e.c. · Telephonists