The Datum Report

Sub-region

Norfolk

What we think is happening

The job market in Norfolk has been weakening.

deteriorating · established confidence · formed 31 August 2026 · how we reached this

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
% who are economically inactive - aged 16-64 Apr 2025-Mar 2026 19.2% -0.9 in the bottom 9% of 45

By subject

Every figure published for Norfolk. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
11.0%
8.510.011.52020-03-31: 9.92020-06-30: 9.82020-09-30: 10.22020-12-31: 8.92021-03-31: 9.02021-06-30: 10.32021-09-30: 9.42021-12-31: 10.02022-03-31: 10.32022-06-30: 8.82022-09-30: 10.42022-12-31: 9.82023-03-31: 10.12023-06-30: 11.22023-09-30: 9.72023-12-31: 10.02024-03-31: 9.72024-06-30: 9.62024-09-30: 9.92024-12-31: 10.32025-03-31: 10.02025-06-30: 9.72025-12-31: 10.72026-03-31: 11 2020-03 2026-03
24 monthly readings · 8.8 to 11.2 · axis starts at 8.5

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±1.9, basis not documented by the producer
1 earlier period withheld by the producer and absent from the chart.

Employment rate - aged 16-64
Apr 2025-Mar 2026
77.6%
72.075.579.02020-03-31: 78.32020-06-30: 78.02020-09-30: 77.92020-12-31: 76.52021-03-31: 75.32021-06-30: 76.12021-09-30: 76.32021-12-31: 77.02022-03-31: 77.32022-06-30: 76.62022-09-30: 77.72022-12-31: 77.42023-03-31: 76.92023-06-30: 78.22023-09-30: 76.32023-12-31: 76.22024-03-31: 73.82024-06-30: 72.72024-09-30: 74.72024-12-31: 75.32025-03-31: 76.92025-06-30: 78.02025-09-30: 77.22025-12-31: 76.62026-03-31: 77.6 2020-03 2026-03
25 monthly readings · 72.7 to 78.3 · axis starts at 72.0

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±2.5, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
4.0%
3.75.16.52020-09-30: 4.72021-03-31: 6.32021-06-30: 5.12025-12-31: 4.22026-03-31: 4 2020-09 2026-03
5 monthly readings · 4 to 6.3 · axis starts at 3.7

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±1.3, basis not documented by the producer
20 earlier periods withheld by the producer and absent from the chart.

19.2%
17.621.124.62020-03-31: 18.52020-06-30: 18.32020-09-30: 18.32020-12-31: 18.92021-03-31: 19.62021-06-30: 19.92021-09-30: 19.92021-12-31: 19.62022-03-31: 20.02022-06-30: 20.22022-09-30: 19.62022-12-31: 20.52023-03-31: 20.22023-06-30: 18.42023-09-30: 19.42023-12-31: 20.72024-03-31: 22.52024-06-30: 24.02024-09-30: 22.62024-12-31: 20.92025-03-31: 19.42025-06-30: 18.72025-09-30: 18.42025-12-31: 20.12026-03-31: 19.2 2020-03 2026-03
25 monthly readings · 18.3 to 24.0 · axis starts at 17.6

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±2.3, basis not documented by the producer

Claimant count
August 2026
16,945
11k21k31k2020-01-31: 13k2020-02-29: 14k2020-03-31: 13k2020-04-30: 23k2020-05-31: 29k2020-06-30: 27k2020-07-31: 28k2020-08-31: 28k2020-09-30: 27k2020-10-31: 26k2020-11-30: 27k2020-12-31: 27k2021-01-31: 26k2021-02-28: 28k2021-03-31: 28k2021-04-30: 27k2021-05-31: 25k2021-06-30: 23k2021-07-31: 22k2021-08-31: 21k2021-09-30: 20k2021-10-31: 19k2021-11-30: 19k2021-12-31: 19k2022-01-31: 18k2022-02-28: 18k2022-03-31: 18k2022-04-30: 17k2022-05-31: 16k2022-06-30: 15k2022-07-31: 15k2022-08-31: 15k2022-09-30: 15k2022-10-31: 14k2022-11-30: 14k2022-12-31: 15k2023-01-31: 15k2023-02-28: 15k2023-03-31: 15k2023-04-30: 15k2023-05-31: 15k2023-06-30: 15k2023-07-31: 15k2023-08-31: 14k2023-09-30: 14k2023-10-31: 15k2023-11-30: 15k2023-12-31: 15k2024-01-31: 16k2024-02-29: 16k2024-03-31: 16k2024-04-30: 16k2024-05-31: 16k2024-06-30: 16k2024-07-31: 17k2024-08-31: 17k2024-09-30: 17k2024-10-31: 17k2024-11-30: 16k2024-12-31: 16k2025-01-31: 16k2025-02-28: 17k2025-03-31: 17k2025-04-30: 16k2025-05-31: 16k2025-06-30: 16k2025-07-31: 16k2025-08-31: 16k2025-09-30: 16k2025-10-31: 16k2025-11-30: 16k2025-12-31: 16k2026-01-31: 17k2026-02-28: 17k2026-03-31: 17k2026-04-30: 17k2026-05-31: 17k2026-06-30: 17k2026-07-31: 17k2026-08-31: 17k 2020-01 2026-08
80 monthly readings · 13k to 29k · axis starts at 11k

ONS / DWP, Claimant count by sex and age, published 15 September 2026

3.1%
3.03.13.22026-01-31: 32026-02-28: 3.12026-03-31: 3.22026-04-30: 3.12026-05-31: 3.12026-06-30: 32026-07-31: 32026-08-31: 3.1 2026-01 2026-08
8 monthly readings · 3 to 3.2 · axis starts at 3.0

ONS / DWP, Claimant count by sex and age, published 15 September 2026
72 earlier periods withheld by the producer and absent from the chart.

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
25 earlier periods withheld by the producer and absent from the chart.

32.7%
21.727.833.92022-06-30: 22.92023-06-30: 23.42023-09-30: 28.52025-03-31: 30.32025-12-31: 32.72026-03-31: 32.7 2022-06 2026-03
6 monthly readings · 22.9 to 32.7 · axis starts at 21.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±6.4, basis not documented by the producer
19 earlier periods withheld by the producer and absent from the chart.

17.1%
16.519.622.62022-03-31: 19.82022-06-30: 22.02025-12-31: 18.62026-03-31: 17.1 2022-03 2026-03
4 monthly readings · 17.1 to 22.0 · axis starts at 16.5

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±5.2, basis not documented by the producer
21 earlier periods withheld by the producer and absent from the chart.

16.2%
15.418.120.82021-09-30: 18.42022-03-31: 17.72022-06-30: 19.22022-09-30: 20.22022-12-31: 19.02025-12-31: 15.92026-03-31: 16.2 2021-09 2026-03
7 monthly readings · 15.9 to 20.2 · axis starts at 15.4

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±5.0, basis not documented by the producer
18 earlier periods withheld by the producer and absent from the chart.

16.7%
14.722.129.52020-03-31: 22.82020-06-30: 22.62020-09-30: 22.62020-12-31: 26.72021-03-31: 27.62021-06-30: 27.92021-09-30: 28.02025-12-31: 16.12026-03-31: 16.7 2020-03 2026-03
9 monthly readings · 16.1 to 28.0 · axis starts at 14.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±5.1, basis not documented by the producer
16 earlier periods withheld by the producer and absent from the chart.

Pay 1
£23,564
8,10017k25k1997-12-31: 9,7571998-12-31: 9,9201999-12-31: 10k2000-12-31: 11k2001-12-31: 11k2002-12-31: 11k2003-12-31: 12k2004-12-31: 12k2005-12-31: 12k2006-12-31: 13k2007-12-31: 13k2008-12-31: 14k2009-12-31: 14k2010-12-31: 15k2011-12-31: 15k2012-12-31: 15k2013-12-31: 16k2014-12-31: 16k2015-12-31: 17k2016-12-31: 17k2017-12-31: 18k2018-12-31: 18k2019-12-31: 19k2020-12-31: 19k2021-12-31: 20k2022-12-31: 21k2023-12-31: 22k2024-12-31: 24k 1997-12 2024-12
28 annual readings · 9,757 to 24k · axis starts at 8,100

ONS, Gross disposable household income per head

Business 12
Businesses
2025
33,665
28k31k34k2010-03-31: 29k2011-03-31: 29k2012-03-31: 29k2013-03-31: 29k2014-03-31: 30k2015-03-31: 32k2016-03-31: 32k2017-03-31: 33k2018-03-31: 33k2019-03-31: 33k2020-03-31: 33k2021-03-31: 33k2022-03-31: 34k2023-03-31: 34k2024-03-31: 34k2025-03-31: 34k 2010-03 2025-03
16 annual readings · 29k to 34k · axis starts at 28k

ONS, UK Business Counts - enterprises, published 14 October 2025

25,585
21k23k26k2010-03-31: 22k2011-03-31: 21k2012-03-31: 21k2013-03-31: 21k2014-03-31: 22k2015-03-31: 23k2016-03-31: 24k2017-03-31: 25k2018-03-31: 25k2019-03-31: 25k2020-03-31: 25k2021-03-31: 25k2022-03-31: 25k2023-03-31: 25k2024-03-31: 25k2025-03-31: 26k 2010-03 2025-03
16 annual readings · 21k to 26k · axis starts at 21k

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

2,045
1,7311,9322,1342010-03-31: 1,8202011-03-31: 1,7702012-03-31: 1,8752013-03-31: 1,8952014-03-31: 1,9902015-03-31: 2,0802016-03-31: 2,0602017-03-31: 2,0452018-03-31: 2,0502019-03-31: 2,0602020-03-31: 2,0302021-03-31: 2,0552022-03-31: 2,0252023-03-31: 2,0952024-03-31: 2,0302025-03-31: 2,045 2010-03 2025-03
16 annual readings · 1,770 to 2,095 · axis starts at 1,731

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

165
1281652022010-03-31: 1452011-03-31: 1352012-03-31: 1552013-03-31: 1602014-03-31: 1702015-03-31: 1852016-03-31: 1852017-03-31: 1852018-03-31: 1952019-03-31: 1752020-03-31: 1752021-03-31: 1802022-03-31: 1752023-03-31: 1752024-03-31: 1702025-03-31: 165 2010-03 2025-03
16 annual readings · 135 to 195 · axis starts at 128

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

25
18.82531.22010-03-31: 252011-03-31: 302012-03-31: 302013-03-31: 302014-03-31: 252015-03-31: 302016-03-31: 202017-03-31: 202018-03-31: 202019-03-31: 252020-03-31: 202021-03-31: 202022-03-31: 202023-03-31: 302024-03-31: 202025-03-31: 25 2010-03 2025-03
16 annual readings · 20 to 30 · axis starts at 18.8

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

1,190
9211,0981,2742010-03-31: 9602011-03-31: 9552012-03-31: 9852013-03-31: 1,0702014-03-31: 1,1352015-03-31: 1,1452016-03-31: 1,1652017-03-31: 1,1802018-03-31: 1,1652019-03-31: 1,1702020-03-31: 1,1852021-03-31: 1,1502022-03-31: 1,2052023-03-31: 1,2402024-03-31: 1,2252025-03-31: 1,190 2010-03 2025-03
16 annual readings · 955 to 1,240 · axis starts at 921

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

55
37.65062.42010-03-31: 452011-03-31: 452012-03-31: 502013-03-31: 402014-03-31: 502015-03-31: 502016-03-31: 552017-03-31: 602018-03-31: 602019-03-31: 552020-03-31: 602021-03-31: 552022-03-31: 452023-03-31: 552024-03-31: 452025-03-31: 55 2010-03 2025-03
16 annual readings · 40 to 60 · axis starts at 37.6

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

4,160
4,0424,2904,5382010-03-31: 4,2602011-03-31: 4,2002012-03-31: 4,2452013-03-31: 4,0902014-03-31: 4,2602015-03-31: 4,4452016-03-31: 4,2502017-03-31: 4,2702018-03-31: 4,4902019-03-31: 4,3102020-03-31: 4,2702021-03-31: 4,2202022-03-31: 4,3802023-03-31: 4,3702024-03-31: 4,2402025-03-31: 4,160 2010-03 2025-03
16 annual readings · 4,090 to 4,490 · axis starts at 4,042

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

415
2923604282010-03-31: 3202011-03-31: 3102012-03-31: 3052013-03-31: 3102014-03-31: 3102015-03-31: 3102016-03-31: 3352017-03-31: 3352018-03-31: 3402019-03-31: 3702020-03-31: 3602021-03-31: 3702022-03-31: 3752023-03-31: 3902024-03-31: 4002025-03-31: 415 2010-03 2025-03
16 annual readings · 305 to 415 · axis starts at 292

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

25
6.42543.62010-03-31: 152011-03-31: 102012-03-31: 152013-03-31: 202014-03-31: 152015-03-31: 302016-03-31: 402017-03-31: 252018-03-31: 352019-03-31: 352020-03-31: 352021-03-31: 302022-03-31: 352023-03-31: 352024-03-31: 302025-03-31: 25 2010-03 2025-03
16 annual readings · 10 to 40 · axis starts at 6.4

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

39,870
34k37k41k2010-03-31: 36k2011-03-31: 35k2012-03-31: 35k2013-03-31: 35k2014-03-31: 36k2015-03-31: 38k2016-03-31: 38k2017-03-31: 39k2018-03-31: 40k2019-03-31: 39k2020-03-31: 39k2021-03-31: 39k2022-03-31: 40k2023-03-31: 40k2024-03-31: 40k2025-03-31: 40k 2010-03 2025-03
16 annual readings · 35k to 40k · axis starts at 34k

ONS, UK Business Counts - local units, published 14 October 2025

24,562
7,12617k26k1998-12-31: 8,9941999-12-31: 9,3162000-12-31: 9,8972001-12-31: 10k2002-12-31: 11k2003-12-31: 11k2004-12-31: 12k2005-12-31: 12k2006-12-31: 13k2007-12-31: 14k2008-12-31: 14k2009-12-31: 15k2010-12-31: 15k2011-12-31: 15k2012-12-31: 16k2013-12-31: 16k2014-12-31: 17k2015-12-31: 17k2016-12-31: 17k2017-12-31: 18k2018-12-31: 18k2019-12-31: 20k2020-12-31: 19k2021-12-31: 21k2022-12-31: 22k2023-12-31: 25k 1998-12 2023-12
26 annual readings · 8,994 to 25k · axis starts at 7,126

ONS, Gross value added, published 16 October 2025

Local authorities in Norfolk

Breckland · Broadland · Great Yarmouth · King's Lynn and West Norfolk · North Norfolk · Norwich · South Norfolk