The Datum Report

Sub-region

Outer London - South

What we think is happening

The job market in Outer London - South has been getting stronger.

improving · established confidence · formed 31 August 2026 · how we reached this

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
Unemployment rate - aged 16-64 Apr 2025-Mar 2026 5.8% +1.0 in the top 7% of 45
% aged 16-64 who are self employed Apr 2025-Mar 2026 10.2% -0.9 in the bottom 4% of 45

Moving with the rest of the country

Shown separately because these say something about the country rather than about Outer London - South.

By subject

Every figure published for Outer London - South. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
10.2%
9.311.213.12020-03-31: 12.72020-06-30: 12.62020-09-30: 12.62020-12-31: 11.42021-03-31: 11.42021-06-30: 11.12021-09-30: 11.02021-12-31: 10.62022-03-31: 10.62022-06-30: 11.22022-09-30: 10.42022-12-31: 11.32023-03-31: 10.32023-06-30: 9.72023-09-30: 10.92023-12-31: 11.32024-03-31: 11.82024-06-30: 11.02024-09-30: 10.52024-12-31: 10.32025-03-31: 11.22025-06-30: 11.72025-09-30: 11.32025-12-31: 11.12026-03-31: 10.2 2020-03 2026-03
25 monthly readings · 9.7 to 12.7 · axis starts at 9.3

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±1.5, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
76.9%
75.478.080.62020-03-31: 78.62020-06-30: 78.42020-09-30: 77.42020-12-31: 77.32021-03-31: 77.42021-06-30: 75.92021-09-30: 77.22021-12-31: 77.82022-03-31: 78.52022-06-30: 79.72022-09-30: 79.42022-12-31: 80.12023-03-31: 78.02023-06-30: 78.42023-09-30: 77.92023-12-31: 77.72024-03-31: 78.32024-06-30: 77.92024-09-30: 78.32024-12-31: 78.12025-03-31: 78.22025-06-30: 78.02025-09-30: 78.02025-12-31: 782026-03-31: 76.9 2020-03 2026-03
25 monthly readings · 75.9 to 80.1 · axis starts at 75.4

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±2.1, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
5.8%
2.14.67.12020-03-31: 4.02020-06-30: 3.82020-09-30: 4.62020-12-31: 5.32021-03-31: 5.52021-06-30: 6.62021-09-30: 6.32021-12-31: 5.42022-03-31: 4.62022-06-30: 3.32022-09-30: 2.52023-06-30: 4.42023-09-30: 5.62023-12-31: 5.62024-03-31: 6.12024-06-30: 4.62024-09-30: 4.12025-03-31: 3.72025-06-30: 4.22025-09-30: 4.42025-12-31: 4.82026-03-31: 5.8 2020-03 2026-03
22 monthly readings · 2.5 to 6.6 · axis starts at 2.1

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±1.3, basis not documented by the producer
3 earlier periods withheld by the producer and absent from the chart.

18.4%
16.318.019.62020-03-31: 18.02020-06-30: 18.52020-09-30: 18.92020-12-31: 18.32021-03-31: 18.12021-06-30: 18.72021-09-30: 17.72021-12-31: 17.72022-03-31: 17.82022-06-30: 17.52022-09-30: 18.52022-12-31: 17.72023-03-31: 19.32023-06-30: 182023-09-30: 17.52023-12-31: 17.72024-03-31: 16.62024-06-30: 18.42024-09-30: 18.22024-12-31: 18.62025-03-31: 18.82025-06-30: 18.52025-09-30: 18.42025-12-31: 182026-03-31: 18.4 2020-03 2026-03
25 monthly readings · 16.6 to 19.3 · axis starts at 16.3

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±2.0, basis not documented by the producer

Claimant count
August 2026
39,320
19k41k63k2020-01-31: 23k2020-02-29: 24k2020-03-31: 24k2020-04-30: 39k2020-05-31: 56k2020-06-30: 55k2020-07-31: 56k2020-08-31: 58k2020-09-30: 58k2020-10-31: 56k2020-11-30: 58k2020-12-31: 58k2021-01-31: 56k2021-02-28: 59k2021-03-31: 59k2021-04-30: 58k2021-05-31: 54k2021-06-30: 49k2021-07-31: 49k2021-08-31: 46k2021-09-30: 44k2021-10-31: 42k2021-11-30: 40k2021-12-31: 38k2022-01-31: 37k2022-02-28: 37k2022-03-31: 35k2022-04-30: 33k2022-05-31: 33k2022-06-30: 32k2022-07-31: 32k2022-08-31: 31k2022-09-30: 32k2022-10-31: 31k2022-11-30: 31k2022-12-31: 32k2023-01-31: 31k2023-02-28: 32k2023-03-31: 32k2023-04-30: 33k2023-05-31: 32k2023-06-30: 33k2023-07-31: 33k2023-08-31: 33k2023-09-30: 34k2023-10-31: 34k2023-11-30: 34k2023-12-31: 34k2024-01-31: 34k2024-02-29: 35k2024-03-31: 35k2024-04-30: 35k2024-05-31: 35k2024-06-30: 36k2024-07-31: 39k2024-08-31: 39k2024-09-30: 39k2024-10-31: 39k2024-11-30: 39k2024-12-31: 39k2025-01-31: 39k2025-02-28: 40k2025-03-31: 40k2025-04-30: 40k2025-05-31: 40k2025-06-30: 41k2025-07-31: 40k2025-08-31: 40k2025-09-30: 40k2025-10-31: 39k2025-11-30: 39k2025-12-31: 39k2026-01-31: 39k2026-02-28: 39k2026-03-31: 39k2026-04-30: 39k2026-05-31: 39k2026-06-30: 39k2026-07-31: 39k2026-08-31: 39k 2020-01 2026-08
80 monthly readings · 23k to 59k · axis starts at 19k

ONS / DWP, Claimant count by sex and age, published 15 September 2026

4.5%
4.44.54.52026-01-31: 4.42026-02-28: 4.52026-03-31: 4.52026-04-30: 4.42026-05-31: 4.42026-06-30: 4.42026-07-31: 4.42026-08-31: 4.5 2026-01 2026-08
8 monthly readings · 4.4 to 4.5 · axis starts at 4.4

ONS / DWP, Claimant count by sex and age, published 15 September 2026
72 earlier periods withheld by the producer and absent from the chart.

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
25 earlier periods withheld by the producer and absent from the chart.

19.4%
12.918.824.82020-03-31: 14.02020-06-30: 15.62020-09-30: 14.62020-12-31: 15.02021-03-31: 15.32021-06-30: 17.52021-09-30: 19.72021-12-31: 20.32022-03-31: 20.72022-06-30: 19.12022-09-30: 20.32023-03-31: 18.02025-03-31: 23.72025-06-30: 23.52025-09-30: 19.82025-12-31: 19.62026-03-31: 19.4 2020-03 2026-03
17 monthly readings · 14.0 to 23.7 · axis starts at 12.9

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±4.6, basis not documented by the producer
8 earlier periods withheld by the producer and absent from the chart.

20.8%
16.223.530.82020-03-31: 29.42020-06-30: 27.72020-09-30: 27.12020-12-31: 26.02021-03-31: 23.62021-06-30: 23.82021-09-30: 22.42021-12-31: 20.82022-03-31: 24.02022-06-30: 24.92022-09-30: 23.02022-12-31: 26.92023-03-31: 20.62023-06-30: 20.52023-09-30: 22.72023-12-31: 25.52024-03-31: 25.12024-06-30: 24.12024-09-30: 19.82024-12-31: 17.62025-03-31: 19.82025-06-30: 19.82025-09-30: 22.22025-12-31: 212026-03-31: 20.8 2020-03 2026-03
25 monthly readings · 17.6 to 29.4 · axis starts at 16.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±4.8, basis not documented by the producer

9.1%
7.812.717.62020-09-30: 10.22020-12-31: 9.72021-03-31: 9.62021-06-30: 9.82021-09-30: 9.12021-12-31: 9.62022-03-31: 8.82022-06-30: 10.92022-09-30: 12.02022-12-31: 11.82023-03-31: 14.82023-06-30: 15.82023-09-30: 13.42023-12-31: 16.42024-03-31: 16.72024-09-30: 14.22024-12-31: 11.52025-03-31: 9.72025-06-30: 12.12025-09-30: 11.12025-12-31: 102026-03-31: 9.1 2020-09 2026-03
22 monthly readings · 8.8 to 16.7 · axis starts at 7.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±3.4, basis not documented by the producer
3 earlier periods withheld by the producer and absent from the chart.

28.8%
23.731.439.12020-03-31: 27.82020-06-30: 25.22020-09-30: 28.12020-12-31: 29.52021-03-31: 32.12021-06-30: 32.02021-09-30: 31.22021-12-31: 31.22022-03-31: 29.62022-06-30: 28.12022-09-30: 27.42022-12-31: 26.02023-03-31: 28.82023-06-30: 32.42023-09-30: 37.62023-12-31: 37.22024-03-31: 34.72024-06-30: 36.92024-09-30: 34.82024-12-31: 33.82025-03-31: 31.82025-06-30: 29.52025-09-30: 30.02025-12-31: 31.62026-03-31: 28.8 2020-03 2026-03
25 monthly readings · 25.2 to 37.6 · axis starts at 23.7

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±5.3, basis not documented by the producer

Pay 1
£31,849
10k22k34k1997-12-31: 13k1998-12-31: 13k1999-12-31: 14k2000-12-31: 15k2001-12-31: 15k2002-12-31: 15k2003-12-31: 16k2004-12-31: 17k2005-12-31: 18k2006-12-31: 18k2007-12-31: 19k2008-12-31: 20k2009-12-31: 20k2010-12-31: 20k2011-12-31: 20k2012-12-31: 21k2013-12-31: 22k2014-12-31: 22k2015-12-31: 24k2016-12-31: 24k2017-12-31: 25k2018-12-31: 26k2019-12-31: 26k2020-12-31: 26k2021-12-31: 27k2022-12-31: 29k2023-12-31: 30k2024-12-31: 32k 1997-12 2024-12
28 annual readings · 13k to 32k · axis starts at 10k

ONS, Gross disposable household income per head

Business 12
Businesses
2025
56,485
38k50k62k2010-03-31: 40k2011-03-31: 40k2012-03-31: 43k2013-03-31: 44k2014-03-31: 47k2015-03-31: 52k2016-03-31: 55k2017-03-31: 58k2018-03-31: 58k2019-03-31: 59k2020-03-31: 60k2021-03-31: 59k2022-03-31: 58k2023-03-31: 57k2024-03-31: 57k2025-03-31: 56k 2010-03 2025-03
16 annual readings · 40k to 60k · axis starts at 38k

ONS, UK Business Counts - enterprises, published 14 October 2025

47,525
30k42k53k2010-03-31: 32k2011-03-31: 33k2012-03-31: 35k2013-03-31: 36k2014-03-31: 38k2015-03-31: 43k2016-03-31: 46k2017-03-31: 49k2018-03-31: 49k2019-03-31: 50k2020-03-31: 51k2021-03-31: 51k2022-03-31: 49k2023-03-31: 48k2024-03-31: 48k2025-03-31: 48k 2010-03 2025-03
16 annual readings · 32k to 51k · axis starts at 30k

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

2,290
1,7952,0802,3652010-03-31: 1,8902011-03-31: 1,8502012-03-31: 2,0052013-03-31: 2,0802014-03-31: 2,1302015-03-31: 2,2552016-03-31: 2,1602017-03-31: 2,2302018-03-31: 2,2402019-03-31: 2,1952020-03-31: 2,1802021-03-31: 2,2252022-03-31: 2,2552023-03-31: 2,3102024-03-31: 2,2852025-03-31: 2,290 2010-03 2025-03
16 annual readings · 1,850 to 2,310 · axis starts at 1,795

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

195
1852102352010-03-31: 1902011-03-31: 2002012-03-31: 2202013-03-31: 2152014-03-31: 2152015-03-31: 2202016-03-31: 2302017-03-31: 2152018-03-31: 2252019-03-31: 2102020-03-31: 2202021-03-31: 2052022-03-31: 2202023-03-31: 2152024-03-31: 2102025-03-31: 195 2010-03 2025-03
16 annual readings · 190 to 230 · axis starts at 185

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

40
38.84551.22010-03-31: 502011-03-31: 402012-03-31: 452013-03-31: 452014-03-31: 452015-03-31: 452016-03-31: 452017-03-31: 402018-03-31: 402019-03-31: 502020-03-31: 452021-03-31: 452022-03-31: 452023-03-31: 452024-03-31: 402025-03-31: 40 2010-03 2025-03
16 annual readings · 40 to 50 · axis starts at 38.8

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

1,195
9561,1081,2592010-03-31: 1,0202011-03-31: 9852012-03-31: 1,0402013-03-31: 1,1102014-03-31: 1,1452015-03-31: 1,1752016-03-31: 1,1902017-03-31: 1,2052018-03-31: 1,1902019-03-31: 1,1702020-03-31: 1,1802021-03-31: 1,1502022-03-31: 1,2002023-03-31: 1,2002024-03-31: 1,2302025-03-31: 1,195 2010-03 2025-03
16 annual readings · 985 to 1,230 · axis starts at 956

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

70
35.857.579.22010-03-31: 502011-03-31: 502012-03-31: 552013-03-31: 452014-03-31: 402015-03-31: 552016-03-31: 552017-03-31: 702018-03-31: 702019-03-31: 702020-03-31: 702021-03-31: 702022-03-31: 752023-03-31: 702024-03-31: 702025-03-31: 70 2010-03 2025-03
16 annual readings · 40 to 75 · axis starts at 35.8

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

4,755
4,0244,5485,0712010-03-31: 4,1252011-03-31: 4,1552012-03-31: 4,5302013-03-31: 4,4402014-03-31: 4,6952015-03-31: 4,9702016-03-31: 4,7452017-03-31: 4,7902018-03-31: 4,7752019-03-31: 4,7702020-03-31: 4,7352021-03-31: 4,6902022-03-31: 4,8802023-03-31: 4,8602024-03-31: 4,7902025-03-31: 4,755 2010-03 2025-03
16 annual readings · 4,125 to 4,970 · axis starts at 4,024

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

370
3353884402010-03-31: 3502011-03-31: 3452012-03-31: 3702013-03-31: 4002014-03-31: 4002015-03-31: 4302016-03-31: 4252017-03-31: 4302018-03-31: 4102019-03-31: 4002020-03-31: 4102021-03-31: 3902022-03-31: 3702023-03-31: 3702024-03-31: 3702025-03-31: 370 2010-03 2025-03
16 annual readings · 345 to 430 · axis starts at 335

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

45
22.63547.42010-03-31: 302011-03-31: 352012-03-31: 302013-03-31: 352014-03-31: 352015-03-31: 252016-03-31: 252017-03-31: 252018-03-31: 252019-03-31: 402020-03-31: 352021-03-31: 302022-03-31: 352023-03-31: 402024-03-31: 452025-03-31: 45 2010-03 2025-03
16 annual readings · 25 to 45 · axis starts at 22.6

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

63,070
45k57k69k2010-03-31: 48k2011-03-31: 48k2012-03-31: 50k2013-03-31: 51k2014-03-31: 54k2015-03-31: 59k2016-03-31: 62k2017-03-31: 65k2018-03-31: 65k2019-03-31: 66k2020-03-31: 67k2021-03-31: 66k2022-03-31: 65k2023-03-31: 63k2024-03-31: 63k2025-03-31: 63k 2010-03 2025-03
16 annual readings · 48k to 67k · axis starts at 45k

ONS, UK Business Counts - local units, published 14 October 2025

37,123
15k27k39k1998-12-31: 18k1999-12-31: 19k2000-12-31: 19k2001-12-31: 20k2002-12-31: 21k2003-12-31: 22k2004-12-31: 23k2005-12-31: 24k2006-12-31: 25k2007-12-31: 27k2008-12-31: 27k2009-12-31: 25k2010-12-31: 25k2011-12-31: 25k2012-12-31: 27k2013-12-31: 27k2014-12-31: 29k2015-12-31: 29k2016-12-31: 31k2017-12-31: 31k2018-12-31: 32k2019-12-31: 33k2020-12-31: 29k2021-12-31: 31k2022-12-31: 34k2023-12-31: 37k 1998-12 2023-12
26 annual readings · 18k to 37k · axis starts at 15k

ONS, Gross value added, published 16 October 2025

Local authorities in Outer London - South

Bromley · Croydon · Kingston upon Thames · Merton · Sutton