The Datum Report

Local area

North and West Norfolk

What we think is happening

The job market in North and West Norfolk has been weakening.

deteriorating · established confidence · formed 31 August 2026 · how we reached this

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
% of economically inactive long-term sick Apr 2025-Mar 2026 31.0% -5.6 in the bottom 3% of 171
% who are economically inactive - aged 16-64 Apr 2025-Mar 2026 21.6% -2.1 in the bottom 6% of 171
% of economically inactive student Apr 2025-Mar 2026 21.2% +4.8 in the top 8% of 171
% of economically inactive looking after family/home Apr 2025-Mar 2026 12.1% -3.1 in the bottom 8% of 170

By subject

Every figure published for North and West Norfolk. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
12.1%
6.811.616.42020-03-31: 12.82020-06-30: 15.42020-09-30: 15.22020-12-31: 13.22021-03-31: 12.72021-06-30: 13.02021-09-30: 13.42021-12-31: 14.32022-03-31: 13.92022-06-30: 9.82022-09-30: 11.42022-12-31: 11.02023-03-31: 9.92023-06-30: 13.12023-09-30: 8.92023-12-31: 8.72024-03-31: 8.62024-06-30: 8.32024-09-30: 7.72024-12-31: 9.52025-03-31: 10.12025-06-30: 11.12025-09-30: 12.72025-12-31: 12.42026-03-31: 12.1 2020-03 2026-03
25 monthly readings · 7.7 to 15.4 · axis starts at 6.8

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±3.7, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
75.5%
71.374.978.52020-03-31: 76.62020-06-30: 76.92020-09-30: 77.22020-12-31: 75.92021-03-31: 76.62021-06-30: 76.72021-09-30: 76.32021-12-31: 75.12022-03-31: 74.52022-06-30: 73.22022-09-30: 74.42022-12-31: 77.52023-03-31: 74.02023-06-30: 77.52023-09-30: 77.82023-12-31: 752024-03-31: 73.32024-06-30: 72.02024-09-30: 72.42024-12-31: 73.32025-03-31: 75.92025-06-30: 77.72025-09-30: 75.02025-12-31: 73.52026-03-31: 75.5 2020-03 2026-03
25 monthly readings · 72.0 to 77.8 · axis starts at 71.3

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±4.9, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
3.7%
3.25.47.62020-03-31: 4.52020-06-30: 6.22020-09-30: 5.72020-12-31: 5.72021-03-31: 7.22021-06-30: 4.72021-09-30: 4.12021-12-31: 3.72025-03-31: 6.62025-09-30: 5.22025-12-31: 3.72026-03-31: 3.7 2020-03 2026-03
12 monthly readings · 3.7 to 7.2 · axis starts at 3.2

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
13 earlier periods withheld by the producer and absent from the chart.

21.6%
16.820.824.92020-03-31: 19.82020-06-30: 18.12020-09-30: 18.12020-12-31: 19.42021-03-31: 17.62021-06-30: 19.52021-09-30: 20.52021-12-31: 22.12022-03-31: 24.12022-06-30: 23.92022-09-30: 22.12022-12-31: 19.02023-03-31: 20.92023-06-30: 18.22023-09-30: 18.12023-12-31: 21.82024-03-31: 22.72024-06-30: 23.62024-09-30: 23.12024-12-31: 20.82025-03-31: 18.72025-06-30: 19.12025-09-30: 20.92025-12-31: 23.72026-03-31: 21.6 2020-03 2026-03
25 monthly readings · 17.6 to 24.1 · axis starts at 16.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±4.7, basis not documented by the producer

Claimant count
August 2026
4,130
2,4885,2628,0372020-01-31: 3,0252020-02-29: 3,2002020-03-31: 3,1302020-04-30: 5,8152020-05-31: 7,5002020-06-30: 7,0002020-07-31: 7,1102020-08-31: 7,0902020-09-30: 6,7902020-10-31: 6,3302020-11-30: 6,5252020-12-31: 6,5902021-01-31: 6,5702021-02-28: 6,9952021-03-31: 6,9402021-04-30: 6,8102021-05-31: 6,1702021-06-30: 5,6052021-07-31: 5,3552021-08-31: 5,0102021-09-30: 4,7052021-10-31: 4,6452021-11-30: 4,5002021-12-31: 4,4052022-01-31: 4,3552022-02-28: 4,3702022-03-31: 4,2502022-04-30: 3,9752022-05-31: 3,8252022-06-30: 3,6652022-07-31: 3,5852022-08-31: 3,6352022-09-30: 3,6152022-10-31: 3,5702022-11-30: 3,6602022-12-31: 3,6952023-01-31: 3,6902023-02-28: 3,8352023-03-31: 3,9152023-04-30: 3,9102023-05-31: 3,8602023-06-30: 3,8002023-07-31: 3,7652023-08-31: 3,6102023-09-30: 3,5952023-10-31: 3,5952023-11-30: 3,7102023-12-31: 3,7902024-01-31: 3,8402024-02-29: 3,9502024-03-31: 3,9502024-04-30: 3,9102024-05-31: 3,7502024-06-30: 3,7952024-07-31: 4,0902024-08-31: 4,0802024-09-30: 4,0602024-10-31: 4,0202024-11-30: 4,0102024-12-31: 4,0252025-01-31: 3,9802025-02-28: 4,1852025-03-31: 4,1902025-04-30: 4,0402025-05-31: 3,8702025-06-30: 3,9102025-07-31: 3,8002025-08-31: 3,7802025-09-30: 3,7752025-10-31: 3,7402025-11-30: 3,8102025-12-31: 3,9052026-01-31: 4,0302026-02-28: 4,2152026-03-31: 4,2352026-04-30: 4,2152026-05-31: 4,1752026-06-30: 4,1852026-07-31: 4,0952026-08-31: 4,130 2020-01 2026-08
80 monthly readings · 3,025 to 7,500 · axis starts at 2,488

ONS / DWP, Claimant count by sex and age, published 15 September 2026

2.9%
2.82.93.02026-01-31: 2.82026-02-28: 32026-03-31: 32026-04-30: 32026-05-31: 2.92026-06-30: 2.92026-07-31: 2.92026-08-31: 2.9 2026-01 2026-08
8 monthly readings · 2.8 to 3 · axis starts at 2.8

ONS / DWP, Claimant count by sex and age, published 15 September 2026
72 earlier periods withheld by the producer and absent from the chart.

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
25 earlier periods withheld by the producer and absent from the chart.

31.0%
16.527.939.32020-03-31: 18.72020-12-31: 26.42022-03-31: 28.32022-06-30: 23.62022-09-30: 24.32022-12-31: 20.72023-03-31: 21.12023-06-30: 29.82023-09-30: 30.82023-12-31: 27.22024-03-31: 32.12024-09-30: 29.72024-12-31: 37.12025-03-31: 36.82025-06-30: 32.82025-09-30: 32.72025-12-31: 36.62026-03-31: 31 2020-03 2026-03
18 monthly readings · 18.7 to 37.1 · axis starts at 16.5

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±11.5, basis not documented by the producer
7 earlier periods withheld by the producer and absent from the chart.

12.1%
9.821.833.72020-03-31: 14.72020-12-31: 16.22021-03-31: 20.42021-06-30: 20.72021-09-30: 27.22021-12-31: 26.22022-03-31: 25.32022-06-30: 31.42022-09-30: 25.92022-12-31: 23.72023-03-31: 25.22023-06-30: 18.82023-09-30: 19.42023-12-31: 24.22025-06-30: 13.32025-09-30: 12.62025-12-31: 15.22026-03-31: 12.1 2020-03 2026-03
18 monthly readings · 12.1 to 31.4 · axis starts at 9.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
7 earlier periods withheld by the producer and absent from the chart.

16.4%
9.125.040.82020-03-31: 37.72020-06-30: 35.12020-09-30: 27.92020-12-31: 23.82021-03-31: 17.12021-06-30: 13.22021-09-30: 12.22021-12-31: 16.32022-03-31: 15.72022-06-30: 18.42022-09-30: 21.02022-12-31: 20.32023-03-31: 19.42023-06-30: 16.92023-09-30: 14.62025-03-31: 21.12025-06-30: 21.42025-09-30: 16.72025-12-31: 14.82026-03-31: 16.4 2020-03 2026-03
20 monthly readings · 12.2 to 37.7 · axis starts at 9.1

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±9.2, basis not documented by the producer
5 earlier periods withheld by the producer and absent from the chart.

21.2%
15.120.325.52020-03-31: 16.12020-06-30: 19.02020-09-30: 18.62020-12-31: 17.72021-03-31: 22.12021-06-30: 19.92021-09-30: 24.02021-12-31: 22.32023-09-30: 24.52025-09-30: 21.42025-12-31: 16.42026-03-31: 21.2 2020-03 2026-03
12 monthly readings · 16.1 to 24.5 · axis starts at 15.1

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±10.2, basis not documented by the producer
13 earlier periods withheld by the producer and absent from the chart.

Pay 3
£24,400
7,47317k26k1997-12-31: 9,2871998-12-31: 9,4621999-12-31: 9,8022000-12-31: 10k2001-12-31: 11k2002-12-31: 11k2003-12-31: 11k2004-12-31: 12k2005-12-31: 12k2006-12-31: 12k2007-12-31: 13k2008-12-31: 14k2009-12-31: 14k2010-12-31: 15k2011-12-31: 15k2012-12-31: 16k2013-12-31: 16k2014-12-31: 16k2015-12-31: 17k2016-12-31: 17k2017-12-31: 18k2018-12-31: 19k2019-12-31: 20k2020-12-31: 20k2021-12-31: 20k2022-12-31: 21k2023-12-31: 23k2024-12-31: 24k 1997-12 2024-12
28 annual readings · 9,287 to 24k · axis starts at 7,473

ONS, Gross disposable household income per head

Median pay
Jul 2026
£2,396
1,5031,9982,4922020-01-31: 1,6082020-02-29: 1,6182020-03-31: 1,6222020-04-30: 1,6022020-05-31: 1,5992020-06-30: 1,6072020-07-31: 1,6502020-08-31: 1,6832020-09-30: 1,6982020-10-31: 1,6962020-11-30: 1,6972020-12-31: 1,7062021-01-31: 1,6872021-02-28: 1,6832021-03-31: 1,7102021-04-30: 1,7352021-05-31: 1,7392021-06-30: 1,7592021-07-31: 1,7602021-08-31: 1,7732021-09-30: 1,7952021-10-31: 1,7882021-11-30: 1,7962021-12-31: 1,8222022-01-31: 1,7852022-02-28: 1,8002022-03-31: 1,8382022-04-30: 1,8442022-05-31: 1,8592022-06-30: 1,8682022-07-31: 1,8602022-08-31: 1,8892022-09-30: 1,9232022-10-31: 1,8942022-11-30: 1,9382022-12-31: 1,9702023-01-31: 1,9242023-02-28: 1,9292023-03-31: 1,9522023-04-30: 1,9982023-05-31: 2,0292023-06-30: 2,0562023-07-31: 2,0222023-08-31: 2,0402023-09-30: 2,0592023-10-31: 2,0562023-11-30: 2,0812023-12-31: 2,1022024-01-31: 2,0662024-02-29: 2,0702024-03-31: 2,0942024-04-30: 2,1492024-05-31: 2,1612024-06-30: 2,1502024-07-31: 2,1502024-08-31: 2,1752024-09-30: 2,1862024-10-31: 2,2052024-11-30: 2,2042024-12-31: 2,2252025-01-31: 2,1882025-02-28: 2,1812025-03-31: 2,2142025-04-30: 2,2692025-05-31: 2,2822025-06-30: 2,2742025-07-31: 2,2832025-08-31: 2,3092025-09-30: 2,3172025-10-31: 2,3132025-11-30: 2,3132025-12-31: 2,3262026-01-31: 2,3022026-02-28: 2,3002026-03-31: 2,3272026-04-30: 2,3642026-05-31: 2,3672026-06-30: 2,3802026-07-31: 2,396 2020-01 2026-07
79 monthly readings · 1,599 to 2,396 · axis starts at 1,503

ONS, Earnings and employment from PAYE Real Time Information, published 22 August 2026 (approximate)
no published uncertainty; this figure is our own aggregation
Our aggregation of local authorities, with no published interval.

98,741
93k97k102k2020-01-31: 96k2020-02-29: 96k2020-03-31: 96k2020-04-30: 95k2020-05-31: 95k2020-06-30: 95k2020-07-31: 96k2020-08-31: 96k2020-09-30: 96k2020-10-31: 95k2020-11-30: 95k2020-12-31: 94k2021-01-31: 94k2021-02-28: 94k2021-03-31: 94k2021-04-30: 95k2021-05-31: 96k2021-06-30: 97k2021-07-31: 98k2021-08-31: 98k2021-09-30: 98k2021-10-31: 97k2021-11-30: 98k2021-12-31: 97k2022-01-31: 96k2022-02-28: 97k2022-03-31: 97k2022-04-30: 98k2022-05-31: 98k2022-06-30: 99k2022-07-31: 100k2022-08-31: 100k2022-09-30: 100k2022-10-31: 99k2022-11-30: 99k2022-12-31: 98k2023-01-31: 97k2023-02-28: 97k2023-03-31: 98k2023-04-30: 98k2023-05-31: 99k2023-06-30: 100k2023-07-31: 100k2023-08-31: 100k2023-09-30: 100k2023-10-31: 99k2023-11-30: 99k2023-12-31: 98k2024-01-31: 97k2024-02-29: 97k2024-03-31: 98k2024-04-30: 99k2024-05-31: 100k2024-06-30: 100k2024-07-31: 101k2024-08-31: 100k2024-09-30: 100k2024-10-31: 100k2024-11-30: 99k2024-12-31: 99k2025-01-31: 98k2025-02-28: 98k2025-03-31: 98k2025-04-30: 98k2025-05-31: 99k2025-06-30: 99k2025-07-31: 100k2025-08-31: 100k2025-09-30: 99k2025-10-31: 99k2025-11-30: 98k2025-12-31: 97k2026-01-31: 97k2026-02-28: 96k2026-03-31: 97k2026-04-30: 97k2026-05-31: 98k2026-06-30: 98k2026-07-31: 99k 2020-01 2026-07
79 monthly readings · 94k to 101k · axis starts at 93k

ONS, Earnings and employment from PAYE Real Time Information, published 22 August 2026 (approximate)
no published uncertainty; this figure is our own aggregation
Our aggregation of local authorities, with no published interval.

Business 12
Businesses
2025
9,870
8,6999,40010k2010-03-31: 9,0202011-03-31: 8,8602012-03-31: 8,9102013-03-31: 8,8352014-03-31: 9,0002015-03-31: 9,5552016-03-31: 9,6902017-03-31: 9,8002018-03-31: 9,7952019-03-31: 9,8602020-03-31: 9,7952021-03-31: 9,7402022-03-31: 9,9652023-03-31: 9,9552024-03-31: 9,8552025-03-31: 9,870 2010-03 2025-03
16 annual readings · 8,835 to 9,965 · axis starts at 8,699

ONS, UK Business Counts - enterprises, published 14 October 2025

7,445
6,4036,9807,5572010-03-31: 6,7602011-03-31: 6,6052012-03-31: 6,5652013-03-31: 6,5152014-03-31: 6,5702015-03-31: 7,0402016-03-31: 7,2302017-03-31: 7,2802018-03-31: 7,2952019-03-31: 7,3152020-03-31: 7,2852021-03-31: 7,2702022-03-31: 7,4352023-03-31: 7,4102024-03-31: 7,3852025-03-31: 7,445 2010-03 2025-03
16 annual readings · 6,515 to 7,445 · axis starts at 6,403

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

600
5275956632010-03-31: 5452011-03-31: 5402012-03-31: 5752013-03-31: 5752014-03-31: 6152015-03-31: 6402016-03-31: 6402017-03-31: 6352018-03-31: 6302019-03-31: 6402020-03-31: 6352021-03-31: 6352022-03-31: 6252023-03-31: 6502024-03-31: 6052025-03-31: 600 2010-03 2025-03
16 annual readings · 540 to 650 · axis starts at 527

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

35
23.232.541.82010-03-31: 302011-03-31: 252012-03-31: 352013-03-31: 302014-03-31: 302015-03-31: 302016-03-31: 302017-03-31: 302018-03-31: 402019-03-31: 302020-03-31: 302021-03-31: 352022-03-31: 352023-03-31: 402024-03-31: 302025-03-31: 35 2010-03 2025-03
16 annual readings · 25 to 40 · axis starts at 23.2

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5
02.85.62010-03-31: 52011-03-31: 52012-03-31: 52013-03-31: 52014-03-31: 02015-03-31: 02016-03-31: 02017-03-31: 02018-03-31: 02019-03-31: 52020-03-31: 02021-03-31: 02022-03-31: 02023-03-31: 52024-03-31: 02025-03-31: 5 2010-03 2025-03
16 annual readings · 0 to 5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

365
2513223942010-03-31: 2752011-03-31: 2652012-03-31: 2702013-03-31: 2902014-03-31: 3152015-03-31: 3302016-03-31: 3452017-03-31: 3552018-03-31: 3452019-03-31: 3502020-03-31: 3502021-03-31: 3452022-03-31: 3602023-03-31: 3752024-03-31: 3802025-03-31: 365 2010-03 2025-03
16 annual readings · 265 to 380 · axis starts at 251

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

10
4.47.510.62010-03-31: 102011-03-31: 102012-03-31: 102013-03-31: 52014-03-31: 102015-03-31: 102016-03-31: 102017-03-31: 102018-03-31: 102019-03-31: 102020-03-31: 102021-03-31: 102022-03-31: 52023-03-31: 52024-03-31: 52025-03-31: 10 2010-03 2025-03
16 annual readings · 5 to 10 · axis starts at 4.4

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

1,315
1,2981,3601,4222010-03-31: 1,3102011-03-31: 1,3252012-03-31: 1,3652013-03-31: 1,3202014-03-31: 1,3802015-03-31: 1,4102016-03-31: 1,3452017-03-31: 1,3902018-03-31: 1,3752019-03-31: 1,3952020-03-31: 1,3752021-03-31: 1,3452022-03-31: 1,4002023-03-31: 1,3752024-03-31: 1,3402025-03-31: 1,315 2010-03 2025-03
16 annual readings · 1,310 to 1,410 · axis starts at 1,298

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

95
7287.51032010-03-31: 852011-03-31: 802012-03-31: 752013-03-31: 802014-03-31: 802015-03-31: 802016-03-31: 852017-03-31: 952018-03-31: 952019-03-31: 1002020-03-31: 952021-03-31: 952022-03-31: 952023-03-31: 952024-03-31: 952025-03-31: 95 2010-03 2025-03
16 annual readings · 75 to 100 · axis starts at 72

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

10
08.416.82010-03-31: 02011-03-31: 02012-03-31: 52013-03-31: 52014-03-31: 52015-03-31: 102016-03-31: 152017-03-31: 52018-03-31: 152019-03-31: 102020-03-31: 102021-03-31: 102022-03-31: 102023-03-31: 102024-03-31: 102025-03-31: 10 2010-03 2025-03
16 annual readings · 0 to 15

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

11,590
10k11k12k2010-03-31: 11k2011-03-31: 11k2012-03-31: 11k2013-03-31: 10k2014-03-31: 11k2015-03-31: 11k2016-03-31: 11k2017-03-31: 11k2018-03-31: 11k2019-03-31: 12k2020-03-31: 12k2021-03-31: 11k2022-03-31: 12k2023-03-31: 12k2024-03-31: 12k2025-03-31: 12k 2010-03 2025-03
16 annual readings · 10k to 12k · axis starts at 10k

ONS, UK Business Counts - local units, published 14 October 2025

5,505
2,2294,0425,8561998-12-31: 2,5801999-12-31: 2,6512000-12-31: 2,7872001-12-31: 2,8682002-12-31: 3,0142003-12-31: 3,1652004-12-31: 3,1892005-12-31: 3,3012006-12-31: 3,4382007-12-31: 3,5432008-12-31: 3,7322009-12-31: 3,7202010-12-31: 3,7382011-12-31: 3,8262012-12-31: 3,9772013-12-31: 4,0902014-12-31: 4,2342015-12-31: 4,2732016-12-31: 4,3982017-12-31: 4,4632018-12-31: 4,5062019-12-31: 4,6412020-12-31: 4,5402021-12-31: 4,7752022-12-31: 5,0752023-12-31: 5,505 1998-12 2023-12
26 annual readings · 2,580 to 5,505 · axis starts at 2,229

ONS, Gross value added, published 16 October 2025

Local authorities in North and West Norfolk

King's Lynn and West Norfolk · North Norfolk