The Datum Report

Local area

Norwich and East Norfolk

What we think is happening

The number claiming unemployment benefits in Norwich and East Norfolk has been falling, though other measures here have run the other way.

mixed · tentative confidence · formed 5 October 2026 · how we reached this

By subject

Every figure published for Norwich and East Norfolk. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
7.9%
6.59.111.82020-03-31: 11.32020-06-30: 9.72020-09-30: 10.22020-12-31: 7.52021-03-31: 7.52021-06-30: 8.92021-09-30: 7.02021-12-31: 8.02022-03-31: 8.12022-06-30: 7.92022-09-30: 9.72022-12-31: 9.22023-03-31: 9.42023-06-30: 8.72023-09-30: 9.02023-12-31: 9.82024-03-31: 9.02024-06-30: 9.22024-09-30: 10.82024-12-31: 8.52025-03-31: 8.82025-06-30: 8.12025-12-31: 7.22026-03-31: 7.9 2020-03 2026-03
24 monthly readings · 7.0 to 11.3 · axis starts at 6.5

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±2.5, basis not documented by the producer
1 earlier period withheld by the producer and absent from the chart.

Employment rate - aged 16-64
Apr 2025-Mar 2026
77.1%
71.076.181.22020-03-31: 77.82020-06-30: 75.92020-09-30: 77.92020-12-31: 75.82021-03-31: 74.72021-06-30: 76.32021-09-30: 77.32021-12-31: 79.32022-03-31: 78.62022-06-30: 78.62022-09-30: 80.22022-12-31: 77.82023-03-31: 77.92023-06-30: 77.72023-09-30: 75.82023-12-31: 77.52024-03-31: 73.42024-06-30: 72.02024-09-30: 75.72024-12-31: 76.32025-03-31: 79.32025-06-30: 79.12025-09-30: 78.02025-12-31: 75.92026-03-31: 77.1 2020-03 2026-03
25 monthly readings · 72.0 to 80.2 · axis starts at 71.0

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±3.9, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
3.8%
3.25.17.12020-03-31: 4.42020-06-30: 4.62020-09-30: 3.62020-12-31: 6.72021-03-31: 6.52021-06-30: 5.72021-09-30: 5.82025-12-31: 3.72026-03-31: 3.8 2020-03 2026-03
9 monthly readings · 3.6 to 6.7 · axis starts at 3.2

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±2.0, basis not documented by the producer
16 earlier periods withheld by the producer and absent from the chart.

19.8%
16.221.226.22020-03-31: 18.72020-06-30: 20.52020-09-30: 19.22020-12-31: 18.82021-03-31: 202021-06-30: 19.22021-09-30: 17.92021-12-31: 17.52022-03-31: 18.22022-06-30: 17.82022-09-30: 17.12022-12-31: 20.02023-03-31: 19.42023-06-30: 19.02023-09-30: 20.12023-12-31: 19.32024-03-31: 22.52024-06-30: 25.22024-09-30: 22.02024-12-31: 20.12025-03-31: 17.72025-06-30: 17.32025-09-30: 17.72025-12-31: 21.22026-03-31: 19.8 2020-03 2026-03
25 monthly readings · 17.1 to 25.2 · axis starts at 16.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±3.7, basis not documented by the producer

Claimant count
August 2026
8,660
6,34211k15k2020-01-31: 7,2902020-02-29: 7,4852020-03-31: 7,4002020-04-30: 12k2020-05-31: 14k2020-06-30: 14k2020-07-31: 14k2020-08-31: 14k2020-09-30: 14k2020-10-31: 13k2020-11-30: 14k2020-12-31: 14k2021-01-31: 14k2021-02-28: 14k2021-03-31: 14k2021-04-30: 14k2021-05-31: 13k2021-06-30: 12k2021-07-31: 11k2021-08-31: 11k2021-09-30: 10k2021-10-31: 10k2021-11-30: 9,9502021-12-31: 9,7702022-01-31: 9,7102022-02-28: 9,7552022-03-31: 9,4202022-04-30: 8,6652022-05-31: 8,1152022-06-30: 7,9002022-07-31: 7,6552022-08-31: 7,5602022-09-30: 7,3202022-10-31: 7,2052022-11-30: 7,3152022-12-31: 7,6352023-01-31: 7,8202023-02-28: 7,9452023-03-31: 7,9252023-04-30: 7,9702023-05-31: 7,6302023-06-30: 7,6202023-07-31: 7,6652023-08-31: 7,4552023-09-30: 7,4552023-10-31: 7,5052023-11-30: 7,7802023-12-31: 7,8402024-01-31: 8,1952024-02-29: 8,4502024-03-31: 8,5952024-04-30: 8,3702024-05-31: 8,2102024-06-30: 8,2302024-07-31: 8,8402024-08-31: 8,8152024-09-30: 8,6952024-10-31: 8,6552024-11-30: 8,6352024-12-31: 8,4602025-01-31: 8,5702025-02-28: 8,8502025-03-31: 8,7202025-04-30: 8,5252025-05-31: 8,3352025-06-30: 8,3252025-07-31: 8,2902025-08-31: 8,2652025-09-30: 8,0902025-10-31: 8,1602025-11-30: 8,3252025-12-31: 8,3852026-01-31: 8,5652026-02-28: 8,9252026-03-31: 8,9952026-04-30: 8,7952026-05-31: 8,5652026-06-30: 8,5152026-07-31: 8,4152026-08-31: 8,660 2020-01 2026-08
80 monthly readings · 7,205 to 14k · axis starts at 6,342

ONS / DWP, Claimant count by sex and age, published 15 September 2026

3.6%
3.53.63.72026-01-31: 3.62026-02-28: 3.72026-03-31: 3.72026-04-30: 3.72026-05-31: 3.62026-06-30: 3.52026-07-31: 3.52026-08-31: 3.6 2026-01 2026-08
8 monthly readings · 3.5 to 3.7 · axis starts at 3.5

ONS / DWP, Claimant count by sex and age, published 15 September 2026
72 earlier periods withheld by the producer and absent from the chart.

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
25 earlier periods withheld by the producer and absent from the chart.

35.2%
16.426.837.22021-09-30: 18.42021-12-31: 19.22022-06-30: 18.42023-06-30: 25.12023-09-30: 27.32023-12-31: 28.52024-03-31: 28.62024-12-31: 27.22025-03-31: 27.92025-12-31: 33.32026-03-31: 35.2 2021-09 2026-03
11 monthly readings · 18.4 to 35.2 · axis starts at 16.4

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±10.1, basis not documented by the producer
14 earlier periods withheld by the producer and absent from the chart.

25.7%
13.520.828.02022-03-31: 14.92022-06-30: 16.42025-12-31: 26.62026-03-31: 25.7 2022-03 2026-03
4 monthly readings · 14.9 to 26.6 · axis starts at 13.5

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±9.2, basis not documented by the producer
21 earlier periods withheld by the producer and absent from the chart.

9.5%
8.215.122.12021-09-30: 17.62022-03-31: 20.72022-06-30: 20.42022-09-30: 20.52022-12-31: 18.82025-12-31: 9.72026-03-31: 9.5 2021-09 2026-03
7 monthly readings · 9.5 to 20.7 · axis starts at 8.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±6.2, basis not documented by the producer
18 earlier periods withheld by the producer and absent from the chart.

16.5%
14.823.632.32020-03-31: 25.32020-06-30: 25.12020-09-30: 22.72020-12-31: 28.22021-03-31: 26.32021-06-30: 27.92021-09-30: 30.62023-03-31: 24.92023-06-30: 22.22025-03-31: 26.02025-06-30: 23.92025-12-31: 17.72026-03-31: 16.5 2020-03 2026-03
13 monthly readings · 16.5 to 30.6 · axis starts at 14.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±7.8, basis not documented by the producer
12 earlier periods withheld by the producer and absent from the chart.

Pay 3
£22,430
8,37816k24k1997-12-31: 9,8841998-12-31: 10k1999-12-31: 10k2000-12-31: 11k2001-12-31: 11k2002-12-31: 11k2003-12-31: 12k2004-12-31: 12k2005-12-31: 12k2006-12-31: 12k2007-12-31: 13k2008-12-31: 14k2009-12-31: 14k2010-12-31: 14k2011-12-31: 15k2012-12-31: 15k2013-12-31: 16k2014-12-31: 16k2015-12-31: 17k2016-12-31: 17k2017-12-31: 17k2018-12-31: 17k2019-12-31: 18k2020-12-31: 18k2021-12-31: 19k2022-12-31: 20k2023-12-31: 21k2024-12-31: 22k 1997-12 2024-12
28 annual readings · 9,884 to 22k · axis starts at 8,378

ONS, Gross disposable household income per head

Median pay
Jul 2026
£2,435
1,5252,0322,5392020-01-31: 1,6542020-02-29: 1,6492020-03-31: 1,6522020-04-30: 1,6232020-05-31: 1,6352020-06-30: 1,6562020-07-31: 1,6822020-08-31: 1,7112020-09-30: 1,7302020-10-31: 1,7252020-11-30: 1,7332020-12-31: 1,7592021-01-31: 1,7302021-02-28: 1,7202021-03-31: 1,7632021-04-30: 1,7672021-05-31: 1,7692021-06-30: 1,7852021-07-31: 1,7762021-08-31: 1,7872021-09-30: 1,8132021-10-31: 1,8112021-11-30: 1,8202021-12-31: 1,8402022-01-31: 1,8282022-02-28: 1,8412022-03-31: 1,8672022-04-30: 1,8662022-05-31: 1,8802022-06-30: 1,8872022-07-31: 1,8982022-08-31: 1,9252022-09-30: 1,9572022-10-31: 1,9542022-11-30: 1,9822022-12-31: 2,0152023-01-31: 1,9802023-02-28: 1,9792023-03-31: 2,0022023-04-30: 2,0292023-05-31: 2,0672023-06-30: 2,1142023-07-31: 2,0582023-08-31: 2,0722023-09-30: 2,0822023-10-31: 2,0892023-11-30: 2,1212023-12-31: 2,1472024-01-31: 2,1162024-02-29: 2,1142024-03-31: 2,1392024-04-30: 2,1832024-05-31: 2,1982024-06-30: 2,1912024-07-31: 2,1952024-08-31: 2,2112024-09-30: 2,2242024-10-31: 2,2792024-11-30: 2,2772024-12-31: 2,2832025-01-31: 2,2592025-02-28: 2,2482025-03-31: 2,2832025-04-30: 2,3162025-05-31: 2,3262025-06-30: 2,3252025-07-31: 2,3302025-08-31: 2,3712025-09-30: 2,3682025-10-31: 2,3562025-11-30: 2,3572025-12-31: 2,3762026-01-31: 2,3682026-02-28: 2,3692026-03-31: 2,3972026-04-30: 2,4252026-05-31: 2,4352026-06-30: 2,4412026-07-31: 2,435 2020-01 2026-07
79 monthly readings · 1,623 to 2,441 · axis starts at 1,525

ONS, Earnings and employment from PAYE Real Time Information, published 22 August 2026 (approximate)
no published uncertainty; this figure is our own aggregation
Our aggregation of local authorities, with no published interval.

166,701
150k160k170k2020-01-31: 157k2020-02-29: 157k2020-03-31: 157k2020-04-30: 155k2020-05-31: 154k2020-06-30: 154k2020-07-31: 155k2020-08-31: 155k2020-09-30: 154k2020-10-31: 154k2020-11-30: 154k2020-12-31: 153k2021-01-31: 152k2021-02-28: 152k2021-03-31: 152k2021-04-30: 154k2021-05-31: 156k2021-06-30: 157k2021-07-31: 158k2021-08-31: 159k2021-09-30: 159k2021-10-31: 159k2021-11-30: 160k2021-12-31: 159k2022-01-31: 158k2022-02-28: 159k2022-03-31: 160k2022-04-30: 161k2022-05-31: 161k2022-06-30: 162k2022-07-31: 163k2022-08-31: 163k2022-09-30: 163k2022-10-31: 163k2022-11-30: 163k2022-12-31: 162k2023-01-31: 161k2023-02-28: 161k2023-03-31: 163k2023-04-30: 164k2023-05-31: 164k2023-06-30: 165k2023-07-31: 166k2023-08-31: 166k2023-09-30: 166k2023-10-31: 166k2023-11-30: 166k2023-12-31: 166k2024-01-31: 164k2024-02-29: 164k2024-03-31: 165k2024-04-30: 166k2024-05-31: 167k2024-06-30: 167k2024-07-31: 168k2024-08-31: 167k2024-09-30: 167k2024-10-31: 167k2024-11-30: 167k2024-12-31: 166k2025-01-31: 164k2025-02-28: 164k2025-03-31: 165k2025-04-30: 166k2025-05-31: 166k2025-06-30: 166k2025-07-31: 167k2025-08-31: 167k2025-09-30: 166k2025-10-31: 166k2025-11-30: 166k2025-12-31: 166k2026-01-31: 164k2026-02-28: 164k2026-03-31: 165k2026-04-30: 166k2026-05-31: 166k2026-06-30: 166k2026-07-31: 167k 2020-01 2026-07
79 monthly readings · 152k to 168k · axis starts at 150k

ONS, Earnings and employment from PAYE Real Time Information, published 22 August 2026 (approximate)
no published uncertainty; this figure is our own aggregation
Our aggregation of local authorities, with no published interval.

Business 12
Businesses
2026
12,940
10k12k13k2010-03-31: 11k2011-03-31: 11k2012-03-31: 11k2013-03-31: 11k2014-03-31: 11k2015-03-31: 12k2016-03-31: 12k2017-03-31: 13k2018-03-31: 13k2019-03-31: 12k2020-03-31: 12k2021-03-31: 12k2022-03-31: 13k2023-03-31: 13k2024-03-31: 13k2025-03-31: 13k2026-03-31: 13k 2010-03 2026-03
17 annual readings · 11k to 13k · axis starts at 10k

ONS, UK Business Counts - enterprises, published 24 September 2026

9,625
7,3018,5889,8742010-03-31: 7,7102011-03-31: 7,5802012-03-31: 7,5802013-03-31: 7,5502014-03-31: 7,8052015-03-31: 8,4452016-03-31: 8,7552017-03-31: 9,4852018-03-31: 9,2002019-03-31: 9,0102020-03-31: 9,0702021-03-31: 9,2752022-03-31: 9,5102023-03-31: 9,2202024-03-31: 9,3502025-03-31: 9,4602026-03-31: 9,625 2010-03 2026-03
17 annual readings · 7,550 to 9,625 · axis starts at 7,301

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

875
7528208882010-03-31: 7752011-03-31: 7652012-03-31: 8052013-03-31: 8102014-03-31: 8352015-03-31: 8652016-03-31: 8452017-03-31: 8302018-03-31: 8552019-03-31: 8552020-03-31: 8302021-03-31: 8402022-03-31: 8352023-03-31: 8502024-03-31: 8552025-03-31: 8652026-03-31: 875 2010-03 2026-03
17 annual readings · 765 to 875 · axis starts at 752

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

70
66.4851042010-03-31: 802011-03-31: 702012-03-31: 802013-03-31: 852014-03-31: 952015-03-31: 1002016-03-31: 952017-03-31: 1002018-03-31: 902019-03-31: 802020-03-31: 802021-03-31: 802022-03-31: 752023-03-31: 752024-03-31: 752025-03-31: 702026-03-31: 70 2010-03 2026-03
17 annual readings · 70 to 100 · axis starts at 66.4

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

15
8.81521.22010-03-31: 102011-03-31: 152012-03-31: 152013-03-31: 152014-03-31: 152015-03-31: 202016-03-31: 152017-03-31: 152018-03-31: 152019-03-31: 152020-03-31: 152021-03-31: 152022-03-31: 152023-03-31: 152024-03-31: 152025-03-31: 152026-03-31: 15 2010-03 2026-03
17 annual readings · 10 to 20 · axis starts at 8.8

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

505
4364825292010-03-31: 4552011-03-31: 4452012-03-31: 4502013-03-31: 4902014-03-31: 5052015-03-31: 5202016-03-31: 5102017-03-31: 5152018-03-31: 5052019-03-31: 5002020-03-31: 4902021-03-31: 4802022-03-31: 5002023-03-31: 5152024-03-31: 5102025-03-31: 5052026-03-31: 505 2010-03 2026-03
17 annual readings · 445 to 520 · axis starts at 436

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

25
13.222.531.82010-03-31: 202011-03-31: 202012-03-31: 202013-03-31: 152014-03-31: 202015-03-31: 252016-03-31: 302017-03-31: 302018-03-31: 302019-03-31: 252020-03-31: 302021-03-31: 252022-03-31: 252023-03-31: 302024-03-31: 252025-03-31: 252026-03-31: 25 2010-03 2026-03
17 annual readings · 15 to 30 · axis starts at 13.2

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

1,625
1,5101,6921,8752010-03-31: 1,6952011-03-31: 1,6352012-03-31: 1,6052013-03-31: 1,5452014-03-31: 1,6202015-03-31: 1,7152016-03-31: 1,6352017-03-31: 1,6352018-03-31: 1,8402019-03-31: 1,6252020-03-31: 1,6402021-03-31: 1,6002022-03-31: 1,6102023-03-31: 1,6852024-03-31: 1,6202025-03-31: 1,6002026-03-31: 1,625 2010-03 2026-03
17 annual readings · 1,545 to 1,840 · axis starts at 1,510

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

190
1341651962010-03-31: 1502011-03-31: 1402012-03-31: 1452013-03-31: 1452014-03-31: 1452015-03-31: 1402016-03-31: 1552017-03-31: 1452018-03-31: 1552019-03-31: 1702020-03-31: 1652021-03-31: 1652022-03-31: 1652023-03-31: 1602024-03-31: 1752025-03-31: 1802026-03-31: 190 2010-03 2026-03
17 annual readings · 140 to 190 · axis starts at 134

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

15
3.81016.22010-03-31: 102011-03-31: 52012-03-31: 52013-03-31: 102014-03-31: 102015-03-31: 102016-03-31: 152017-03-31: 102018-03-31: 102019-03-31: 152020-03-31: 152021-03-31: 102022-03-31: 152023-03-31: 152024-03-31: 102025-03-31: 102026-03-31: 15 2010-03 2026-03
17 annual readings · 5 to 15 · axis starts at 3.8

ONS, UK Business Counts - enterprises by size band, published 24 September 2026

15,750
13k15k16k2010-03-31: 14k2011-03-31: 14k2012-03-31: 14k2013-03-31: 14k2014-03-31: 14k2015-03-31: 15k2016-03-31: 15k2017-03-31: 16k2018-03-31: 16k2019-03-31: 15k2020-03-31: 15k2021-03-31: 16k2022-03-31: 16k2023-03-31: 15k2024-03-31: 16k2025-03-31: 16k2026-03-31: 16k 2010-03 2026-03
17 annual readings · 14k to 16k · axis starts at 13k

ONS, UK Business Counts - local units, published 24 September 2026

12,139
3,0338,07413k1998-12-31: 4,0091999-12-31: 4,1272000-12-31: 4,3862001-12-31: 4,6142002-12-31: 4,8542003-12-31: 5,1442004-12-31: 5,3742005-12-31: 5,6632006-12-31: 6,1812007-12-31: 6,4102008-12-31: 6,7252009-12-31: 6,9392010-12-31: 6,9652011-12-31: 6,9992012-12-31: 7,4242013-12-31: 7,8442014-12-31: 8,0432015-12-31: 8,2032016-12-31: 8,3242017-12-31: 8,9922018-12-31: 8,7262019-12-31: 9,9242020-12-31: 9,2552021-12-31: 10k2022-12-31: 11k2023-12-31: 12k 1998-12 2023-12
26 annual readings · 4,009 to 12k · axis starts at 3,033

ONS, Gross value added, published 16 October 2025

Local authorities in Norwich and East Norfolk

Broadland · Great Yarmouth · Norwich