The Datum Report

Local area

Norwich and East Norfolk

What we think is happening

The job market in Norwich and East Norfolk has been weakening.

deteriorating · established confidence · formed 31 August 2026 · how we reached this

By subject

Every figure published for Norwich and East Norfolk. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
7.9%
6.59.111.82020-03-31: 11.32020-06-30: 9.72020-09-30: 10.22020-12-31: 7.52021-03-31: 7.52021-06-30: 8.92021-09-30: 7.02021-12-31: 8.02022-03-31: 8.12022-06-30: 7.92022-09-30: 9.72022-12-31: 9.22023-03-31: 9.42023-06-30: 8.72023-09-30: 9.02023-12-31: 9.82024-03-31: 9.02024-06-30: 9.22024-09-30: 10.82024-12-31: 8.52025-03-31: 8.82025-06-30: 8.12025-12-31: 7.22026-03-31: 7.9 2020-03 2026-03
24 monthly readings · 7.0 to 11.3 · axis starts at 6.5

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±2.5, basis not documented by the producer
1 earlier period withheld by the producer and absent from the chart.

Employment rate - aged 16-64
Apr 2025-Mar 2026
77.1%
71.076.181.22020-03-31: 77.82020-06-30: 75.92020-09-30: 77.92020-12-31: 75.82021-03-31: 74.72021-06-30: 76.32021-09-30: 77.32021-12-31: 79.32022-03-31: 78.62022-06-30: 78.62022-09-30: 80.22022-12-31: 77.82023-03-31: 77.92023-06-30: 77.72023-09-30: 75.82023-12-31: 77.52024-03-31: 73.42024-06-30: 72.02024-09-30: 75.72024-12-31: 76.32025-03-31: 79.32025-06-30: 79.12025-09-30: 78.02025-12-31: 75.92026-03-31: 77.1 2020-03 2026-03
25 monthly readings · 72.0 to 80.2 · axis starts at 71.0

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±3.9, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
3.8%
3.25.17.12020-03-31: 4.42020-06-30: 4.62020-09-30: 3.62020-12-31: 6.72021-03-31: 6.52021-06-30: 5.72021-09-30: 5.82025-12-31: 3.72026-03-31: 3.8 2020-03 2026-03
9 monthly readings · 3.6 to 6.7 · axis starts at 3.2

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±2.0, basis not documented by the producer
16 earlier periods withheld by the producer and absent from the chart.

19.8%
16.221.226.22020-03-31: 18.72020-06-30: 20.52020-09-30: 19.22020-12-31: 18.82021-03-31: 202021-06-30: 19.22021-09-30: 17.92021-12-31: 17.52022-03-31: 18.22022-06-30: 17.82022-09-30: 17.12022-12-31: 20.02023-03-31: 19.42023-06-30: 19.02023-09-30: 20.12023-12-31: 19.32024-03-31: 22.52024-06-30: 25.22024-09-30: 22.02024-12-31: 20.12025-03-31: 17.72025-06-30: 17.32025-09-30: 17.72025-12-31: 21.22026-03-31: 19.8 2020-03 2026-03
25 monthly readings · 17.1 to 25.2 · axis starts at 16.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±3.7, basis not documented by the producer

Claimant count
August 2026
8,660
6,34211k15k2020-01-31: 7,2902020-02-29: 7,4852020-03-31: 7,4002020-04-30: 12k2020-05-31: 14k2020-06-30: 14k2020-07-31: 14k2020-08-31: 14k2020-09-30: 14k2020-10-31: 13k2020-11-30: 14k2020-12-31: 14k2021-01-31: 14k2021-02-28: 14k2021-03-31: 14k2021-04-30: 14k2021-05-31: 13k2021-06-30: 12k2021-07-31: 11k2021-08-31: 11k2021-09-30: 10k2021-10-31: 10k2021-11-30: 9,9502021-12-31: 9,7702022-01-31: 9,7102022-02-28: 9,7552022-03-31: 9,4202022-04-30: 8,6652022-05-31: 8,1152022-06-30: 7,9002022-07-31: 7,6552022-08-31: 7,5602022-09-30: 7,3202022-10-31: 7,2052022-11-30: 7,3152022-12-31: 7,6352023-01-31: 7,8202023-02-28: 7,9452023-03-31: 7,9252023-04-30: 7,9702023-05-31: 7,6302023-06-30: 7,6202023-07-31: 7,6652023-08-31: 7,4552023-09-30: 7,4552023-10-31: 7,5052023-11-30: 7,7802023-12-31: 7,8402024-01-31: 8,1952024-02-29: 8,4502024-03-31: 8,5952024-04-30: 8,3702024-05-31: 8,2102024-06-30: 8,2302024-07-31: 8,8402024-08-31: 8,8152024-09-30: 8,6952024-10-31: 8,6552024-11-30: 8,6352024-12-31: 8,4602025-01-31: 8,5702025-02-28: 8,8502025-03-31: 8,7202025-04-30: 8,5252025-05-31: 8,3352025-06-30: 8,3252025-07-31: 8,2902025-08-31: 8,2652025-09-30: 8,0902025-10-31: 8,1602025-11-30: 8,3252025-12-31: 8,3852026-01-31: 8,5652026-02-28: 8,9252026-03-31: 8,9952026-04-30: 8,7952026-05-31: 8,5652026-06-30: 8,5152026-07-31: 8,4152026-08-31: 8,660 2020-01 2026-08
80 monthly readings · 7,205 to 14k · axis starts at 6,342

ONS / DWP, Claimant count by sex and age, published 15 September 2026

3.6%
3.53.63.72026-01-31: 3.62026-02-28: 3.72026-03-31: 3.72026-04-30: 3.72026-05-31: 3.62026-06-30: 3.52026-07-31: 3.52026-08-31: 3.6 2026-01 2026-08
8 monthly readings · 3.5 to 3.7 · axis starts at 3.5

ONS / DWP, Claimant count by sex and age, published 15 September 2026
72 earlier periods withheld by the producer and absent from the chart.

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
25 earlier periods withheld by the producer and absent from the chart.

35.2%
16.426.837.22021-09-30: 18.42021-12-31: 19.22022-06-30: 18.42023-06-30: 25.12023-09-30: 27.32023-12-31: 28.52024-03-31: 28.62024-12-31: 27.22025-03-31: 27.92025-12-31: 33.32026-03-31: 35.2 2021-09 2026-03
11 monthly readings · 18.4 to 35.2 · axis starts at 16.4

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±10.1, basis not documented by the producer
14 earlier periods withheld by the producer and absent from the chart.

25.7%
13.520.828.02022-03-31: 14.92022-06-30: 16.42025-12-31: 26.62026-03-31: 25.7 2022-03 2026-03
4 monthly readings · 14.9 to 26.6 · axis starts at 13.5

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±9.2, basis not documented by the producer
21 earlier periods withheld by the producer and absent from the chart.

9.5%
8.215.122.12021-09-30: 17.62022-03-31: 20.72022-06-30: 20.42022-09-30: 20.52022-12-31: 18.82025-12-31: 9.72026-03-31: 9.5 2021-09 2026-03
7 monthly readings · 9.5 to 20.7 · axis starts at 8.2

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±6.2, basis not documented by the producer
18 earlier periods withheld by the producer and absent from the chart.

16.5%
14.823.632.32020-03-31: 25.32020-06-30: 25.12020-09-30: 22.72020-12-31: 28.22021-03-31: 26.32021-06-30: 27.92021-09-30: 30.62023-03-31: 24.92023-06-30: 22.22025-03-31: 26.02025-06-30: 23.92025-12-31: 17.72026-03-31: 16.5 2020-03 2026-03
13 monthly readings · 16.5 to 30.6 · axis starts at 14.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±7.8, basis not documented by the producer
12 earlier periods withheld by the producer and absent from the chart.

Pay 3
£22,430
8,37816k24k1997-12-31: 9,8841998-12-31: 10k1999-12-31: 10k2000-12-31: 11k2001-12-31: 11k2002-12-31: 11k2003-12-31: 12k2004-12-31: 12k2005-12-31: 12k2006-12-31: 12k2007-12-31: 13k2008-12-31: 14k2009-12-31: 14k2010-12-31: 14k2011-12-31: 15k2012-12-31: 15k2013-12-31: 16k2014-12-31: 16k2015-12-31: 17k2016-12-31: 17k2017-12-31: 17k2018-12-31: 17k2019-12-31: 18k2020-12-31: 18k2021-12-31: 19k2022-12-31: 20k2023-12-31: 21k2024-12-31: 22k 1997-12 2024-12
28 annual readings · 9,884 to 22k · axis starts at 8,378

ONS, Gross disposable household income per head

Median pay
Jul 2026
£2,435
1,5252,0322,5392020-01-31: 1,6542020-02-29: 1,6492020-03-31: 1,6522020-04-30: 1,6232020-05-31: 1,6352020-06-30: 1,6562020-07-31: 1,6822020-08-31: 1,7112020-09-30: 1,7302020-10-31: 1,7252020-11-30: 1,7332020-12-31: 1,7592021-01-31: 1,7302021-02-28: 1,7202021-03-31: 1,7632021-04-30: 1,7672021-05-31: 1,7692021-06-30: 1,7852021-07-31: 1,7762021-08-31: 1,7872021-09-30: 1,8132021-10-31: 1,8112021-11-30: 1,8202021-12-31: 1,8402022-01-31: 1,8282022-02-28: 1,8412022-03-31: 1,8672022-04-30: 1,8662022-05-31: 1,8802022-06-30: 1,8872022-07-31: 1,8982022-08-31: 1,9252022-09-30: 1,9572022-10-31: 1,9542022-11-30: 1,9822022-12-31: 2,0152023-01-31: 1,9802023-02-28: 1,9792023-03-31: 2,0022023-04-30: 2,0292023-05-31: 2,0672023-06-30: 2,1142023-07-31: 2,0582023-08-31: 2,0722023-09-30: 2,0822023-10-31: 2,0892023-11-30: 2,1212023-12-31: 2,1472024-01-31: 2,1162024-02-29: 2,1142024-03-31: 2,1392024-04-30: 2,1832024-05-31: 2,1982024-06-30: 2,1912024-07-31: 2,1952024-08-31: 2,2112024-09-30: 2,2242024-10-31: 2,2792024-11-30: 2,2772024-12-31: 2,2832025-01-31: 2,2592025-02-28: 2,2482025-03-31: 2,2832025-04-30: 2,3162025-05-31: 2,3262025-06-30: 2,3252025-07-31: 2,3302025-08-31: 2,3712025-09-30: 2,3682025-10-31: 2,3562025-11-30: 2,3572025-12-31: 2,3762026-01-31: 2,3682026-02-28: 2,3692026-03-31: 2,3972026-04-30: 2,4252026-05-31: 2,4352026-06-30: 2,4412026-07-31: 2,435 2020-01 2026-07
79 monthly readings · 1,623 to 2,441 · axis starts at 1,525

ONS, Earnings and employment from PAYE Real Time Information, published 22 August 2026 (approximate)
no published uncertainty; this figure is our own aggregation
Our aggregation of local authorities, with no published interval.

166,701
150k160k170k2020-01-31: 157k2020-02-29: 157k2020-03-31: 157k2020-04-30: 155k2020-05-31: 154k2020-06-30: 154k2020-07-31: 155k2020-08-31: 155k2020-09-30: 154k2020-10-31: 154k2020-11-30: 154k2020-12-31: 153k2021-01-31: 152k2021-02-28: 152k2021-03-31: 152k2021-04-30: 154k2021-05-31: 156k2021-06-30: 157k2021-07-31: 158k2021-08-31: 159k2021-09-30: 159k2021-10-31: 159k2021-11-30: 160k2021-12-31: 159k2022-01-31: 158k2022-02-28: 159k2022-03-31: 160k2022-04-30: 161k2022-05-31: 161k2022-06-30: 162k2022-07-31: 163k2022-08-31: 163k2022-09-30: 163k2022-10-31: 163k2022-11-30: 163k2022-12-31: 162k2023-01-31: 161k2023-02-28: 161k2023-03-31: 163k2023-04-30: 164k2023-05-31: 164k2023-06-30: 165k2023-07-31: 166k2023-08-31: 166k2023-09-30: 166k2023-10-31: 166k2023-11-30: 166k2023-12-31: 166k2024-01-31: 164k2024-02-29: 164k2024-03-31: 165k2024-04-30: 166k2024-05-31: 167k2024-06-30: 167k2024-07-31: 168k2024-08-31: 167k2024-09-30: 167k2024-10-31: 167k2024-11-30: 167k2024-12-31: 166k2025-01-31: 164k2025-02-28: 164k2025-03-31: 165k2025-04-30: 166k2025-05-31: 166k2025-06-30: 166k2025-07-31: 167k2025-08-31: 167k2025-09-30: 166k2025-10-31: 166k2025-11-30: 166k2025-12-31: 166k2026-01-31: 164k2026-02-28: 164k2026-03-31: 165k2026-04-30: 166k2026-05-31: 166k2026-06-30: 166k2026-07-31: 167k 2020-01 2026-07
79 monthly readings · 152k to 168k · axis starts at 150k

ONS, Earnings and employment from PAYE Real Time Information, published 22 August 2026 (approximate)
no published uncertainty; this figure is our own aggregation
Our aggregation of local authorities, with no published interval.

Business 12
Businesses
2025
12,735
10k12k13k2010-03-31: 11k2011-03-31: 11k2012-03-31: 11k2013-03-31: 11k2014-03-31: 11k2015-03-31: 12k2016-03-31: 12k2017-03-31: 13k2018-03-31: 13k2019-03-31: 12k2020-03-31: 12k2021-03-31: 12k2022-03-31: 13k2023-03-31: 13k2024-03-31: 13k2025-03-31: 13k 2010-03 2025-03
16 annual readings · 11k to 13k · axis starts at 10k

ONS, UK Business Counts - enterprises, published 14 October 2025

9,460
7,3158,5309,7452010-03-31: 7,7102011-03-31: 7,5802012-03-31: 7,5802013-03-31: 7,5502014-03-31: 7,8052015-03-31: 8,4452016-03-31: 8,7552017-03-31: 9,4852018-03-31: 9,2002019-03-31: 9,0102020-03-31: 9,0702021-03-31: 9,2752022-03-31: 9,5102023-03-31: 9,2202024-03-31: 9,3502025-03-31: 9,460 2010-03 2025-03
16 annual readings · 7,550 to 9,510 · axis starts at 7,315

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

865
7538158772010-03-31: 7752011-03-31: 7652012-03-31: 8052013-03-31: 8102014-03-31: 8352015-03-31: 8652016-03-31: 8452017-03-31: 8302018-03-31: 8552019-03-31: 8552020-03-31: 8302021-03-31: 8402022-03-31: 8352023-03-31: 8502024-03-31: 8552025-03-31: 865 2010-03 2025-03
16 annual readings · 765 to 865 · axis starts at 753

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

70
66.4851042010-03-31: 802011-03-31: 702012-03-31: 802013-03-31: 852014-03-31: 952015-03-31: 1002016-03-31: 952017-03-31: 1002018-03-31: 902019-03-31: 802020-03-31: 802021-03-31: 802022-03-31: 752023-03-31: 752024-03-31: 752025-03-31: 70 2010-03 2025-03
16 annual readings · 70 to 100 · axis starts at 66.4

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

15
8.81521.22010-03-31: 102011-03-31: 152012-03-31: 152013-03-31: 152014-03-31: 152015-03-31: 202016-03-31: 152017-03-31: 152018-03-31: 152019-03-31: 152020-03-31: 152021-03-31: 152022-03-31: 152023-03-31: 152024-03-31: 152025-03-31: 15 2010-03 2025-03
16 annual readings · 10 to 20 · axis starts at 8.8

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

505
4364825292010-03-31: 4552011-03-31: 4452012-03-31: 4502013-03-31: 4902014-03-31: 5052015-03-31: 5202016-03-31: 5102017-03-31: 5152018-03-31: 5052019-03-31: 5002020-03-31: 4902021-03-31: 4802022-03-31: 5002023-03-31: 5152024-03-31: 5102025-03-31: 505 2010-03 2025-03
16 annual readings · 445 to 520 · axis starts at 436

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

25
13.222.531.82010-03-31: 202011-03-31: 202012-03-31: 202013-03-31: 152014-03-31: 202015-03-31: 252016-03-31: 302017-03-31: 302018-03-31: 302019-03-31: 252020-03-31: 302021-03-31: 252022-03-31: 252023-03-31: 302024-03-31: 252025-03-31: 25 2010-03 2025-03
16 annual readings · 15 to 30 · axis starts at 13.2

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

1,600
1,5101,6921,8752010-03-31: 1,6952011-03-31: 1,6352012-03-31: 1,6052013-03-31: 1,5452014-03-31: 1,6202015-03-31: 1,7152016-03-31: 1,6352017-03-31: 1,6352018-03-31: 1,8402019-03-31: 1,6252020-03-31: 1,6402021-03-31: 1,6002022-03-31: 1,6102023-03-31: 1,6852024-03-31: 1,6202025-03-31: 1,600 2010-03 2025-03
16 annual readings · 1,545 to 1,840 · axis starts at 1,510

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

180
1351601852010-03-31: 1502011-03-31: 1402012-03-31: 1452013-03-31: 1452014-03-31: 1452015-03-31: 1402016-03-31: 1552017-03-31: 1452018-03-31: 1552019-03-31: 1702020-03-31: 1652021-03-31: 1652022-03-31: 1652023-03-31: 1602024-03-31: 1752025-03-31: 180 2010-03 2025-03
16 annual readings · 140 to 180 · axis starts at 135

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

10
3.81016.22010-03-31: 102011-03-31: 52012-03-31: 52013-03-31: 102014-03-31: 102015-03-31: 102016-03-31: 152017-03-31: 102018-03-31: 102019-03-31: 152020-03-31: 152021-03-31: 102022-03-31: 152023-03-31: 152024-03-31: 102025-03-31: 10 2010-03 2025-03
16 annual readings · 5 to 15 · axis starts at 3.8

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

15,585
13k15k16k2010-03-31: 14k2011-03-31: 14k2012-03-31: 14k2013-03-31: 14k2014-03-31: 14k2015-03-31: 15k2016-03-31: 15k2017-03-31: 16k2018-03-31: 16k2019-03-31: 15k2020-03-31: 15k2021-03-31: 16k2022-03-31: 16k2023-03-31: 15k2024-03-31: 16k2025-03-31: 16k 2010-03 2025-03
16 annual readings · 14k to 16k · axis starts at 13k

ONS, UK Business Counts - local units, published 14 October 2025

12,139
3,0338,07413k1998-12-31: 4,0091999-12-31: 4,1272000-12-31: 4,3862001-12-31: 4,6142002-12-31: 4,8542003-12-31: 5,1442004-12-31: 5,3742005-12-31: 5,6632006-12-31: 6,1812007-12-31: 6,4102008-12-31: 6,7252009-12-31: 6,9392010-12-31: 6,9652011-12-31: 6,9992012-12-31: 7,4242013-12-31: 7,8442014-12-31: 8,0432015-12-31: 8,2032016-12-31: 8,3242017-12-31: 8,9922018-12-31: 8,7262019-12-31: 9,9242020-12-31: 9,2552021-12-31: 10k2022-12-31: 11k2023-12-31: 12k 1998-12 2023-12
26 annual readings · 4,009 to 12k · axis starts at 3,033

ONS, Gross value added, published 16 October 2025

Local authorities in Norwich and East Norfolk

Broadland · Great Yarmouth · Norwich