The Datum Report

Local area

South Ayrshire

What we think is happening

Pay in South Ayrshire has been growing.

improving · established confidence · formed 31 August 2026 · how we reached this

Other standing views

Labour market

The job market in South Ayrshire has been going both ways.

tentative confidence · how we reached this

What is distinctive here

These moved unusually against comparable areas, and did not simply move with them. A change shared with everywhere else is a fact about the country, not this place.

MeasurePeriodValueChangeAgainst peers
Claimant count August 2026 2,100 +110 in the top 4% of 182
% who are economically inactive - aged 16-64 Apr 2025-Mar 2026 23.6% -3.9 in the bottom 1% of 171
Employment rate - aged 16-64 Apr 2025-Mar 2026 74.3% +4.9 in the top 1% of 171
% of economically inactive long-term sick Apr 2025-Mar 2026 26.1% -5.4 in the bottom 4% of 171
Unemployment rate - aged 16-64 Apr 2025-Mar 2026 2.7% -1.5 in the bottom 4% of 169
% aged 16-64 who are self employed Apr 2025-Mar 2026 9.1% -1.5 in the bottom 5% of 171

By subject

Every figure published for South Ayrshire. Open a subject to see them, each with its history and its source. Where a producer splits the area into many categories, those sit behind a further disclosure.

Labour market 11
9.1%
6.38.711.12020-03-31: 9.92020-06-30: 8.72020-09-30: 8.32020-12-31: 7.32021-03-31: 7.92021-06-30: 8.92021-09-30: 8.62021-12-31: 9.32022-03-31: 9.42022-06-30: 7.82022-09-30: 8.42022-12-31: 9.22023-03-31: 8.72023-06-30: 10.02023-09-30: 9.42023-12-31: 10.22024-03-31: 8.32024-06-30: 7.42024-09-30: 8.22024-12-31: 6.72025-03-31: 7.92025-06-30: 9.22025-09-30: 9.12025-12-31: 10.62026-03-31: 9.1 2020-03 2026-03
25 monthly readings · 6.7 to 10.6 · axis starts at 6.3

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±3.4, basis not documented by the producer

Employment rate - aged 16-64
Apr 2025-Mar 2026
74.3%
58.667.776.82020-03-31: 75.12020-06-30: 72.22020-09-30: 72.72020-12-31: 71.72021-03-31: 69.62021-06-30: 69.62021-09-30: 69.12021-12-31: 68.32022-03-31: 69.82022-06-30: 70.62022-09-30: 69.12022-12-31: 67.42023-03-31: 65.52023-06-30: 60.32023-09-30: 61.42023-12-31: 65.12024-03-31: 62.52024-06-30: 70.52024-09-30: 71.22024-12-31: 72.32025-03-31: 72.52025-06-30: 70.62025-09-30: 72.32025-12-31: 69.42026-03-31: 74.3 2020-03 2026-03
25 monthly readings · 60.3 to 75.1 · axis starts at 58.6

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026
±5.1, basis not documented by the producer

Unemployment rate - aged 16-64
Apr 2025-Mar 2026
2.7%
2.05.69.22020-03-31: 3.82020-06-30: 4.32020-09-30: 4.02020-12-31: 4.72021-03-31: 3.22021-06-30: 4.62021-09-30: 5.52021-12-31: 6.32022-03-31: 6.02022-06-30: 5.32022-09-30: 6.02022-12-31: 6.92023-03-31: 8.22023-06-30: 8.42023-09-30: 8.52023-12-31: 62024-03-31: 5.62024-06-30: 5.52024-09-30: 3.82024-12-31: 3.32025-03-31: 3.92025-06-30: 5.22025-09-30: 4.12025-12-31: 4.22026-03-31: 2.7 2020-03 2026-03
25 monthly readings · 2.7 to 8.5 · axis starts at 2.0

ONS, Annual Population Survey - headline labour market rates, published 21 July 2026

23.6%
20.528.035.42020-03-31: 22.02020-06-30: 24.62020-09-30: 24.02020-12-31: 24.72021-03-31: 27.92021-06-30: 26.82021-09-30: 26.92021-12-31: 27.22022-03-31: 25.72022-06-30: 25.52022-09-30: 26.42022-12-31: 27.62023-03-31: 28.62023-06-30: 34.02023-09-30: 32.92023-12-31: 30.62024-03-31: 33.82024-06-30: 25.52024-09-30: 26.22024-12-31: 25.22025-03-31: 24.62025-06-30: 25.62025-09-30: 24.52025-12-31: 27.52026-03-31: 23.6 2020-03 2026-03
25 monthly readings · 22.0 to 34.0 · axis starts at 20.5

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±5.0, basis not documented by the producer

Claimant count
August 2026
2,100
1,5893,4555,3212020-01-31: 2,7402020-02-29: 2,7902020-03-31: 2,7552020-04-30: 4,2902020-05-31: 4,6152020-06-30: 4,6302020-07-31: 4,8452020-08-31: 4,9602020-09-30: 4,8202020-10-31: 4,5352020-11-30: 4,5752020-12-31: 4,5452021-01-31: 4,7252021-02-28: 4,6902021-03-31: 4,6202021-04-30: 4,5202021-05-31: 4,2452021-06-30: 3,9302021-07-31: 3,7852021-08-31: 3,6502021-09-30: 3,3602021-10-31: 3,2352021-11-30: 3,1402021-12-31: 3,0802022-01-31: 3,1052022-02-28: 3,0702022-03-31: 2,9402022-04-30: 2,6752022-05-31: 2,4952022-06-30: 2,4802022-07-31: 2,4202022-08-31: 2,4752022-09-30: 2,4302022-10-31: 2,3152022-11-30: 2,3152022-12-31: 2,4002023-01-31: 2,4402023-02-28: 2,4402023-03-31: 2,4902023-04-30: 2,4802023-05-31: 2,2602023-06-30: 2,2502023-07-31: 2,3352023-08-31: 2,2652023-09-30: 2,1902023-10-31: 2,1952023-11-30: 2,2352023-12-31: 2,3052024-01-31: 2,2752024-02-29: 2,3352024-03-31: 2,3152024-04-30: 2,2802024-05-31: 2,1802024-06-30: 2,3002024-07-31: 2,4152024-08-31: 2,3852024-09-30: 2,3552024-10-31: 2,2302024-11-30: 2,2002024-12-31: 2,2002025-01-31: 2,2602025-02-28: 2,3152025-03-31: 2,2102025-04-30: 2,1502025-05-31: 2,0702025-06-30: 2,0652025-07-31: 2,0702025-08-31: 2,0902025-09-30: 2,0052025-10-31: 1,9502025-11-30: 2,0052025-12-31: 2,0052026-01-31: 2,0402026-02-28: 2,0852026-03-31: 2,0902026-04-30: 2,0952026-05-31: 2,0302026-06-30: 1,9852026-07-31: 1,9902026-08-31: 2,100 2020-01 2026-08
80 monthly readings · 1,950 to 4,960 · axis starts at 1,589

ONS / DWP, Claimant count by sex and age, published 15 September 2026

3.2%
3.13.23.22026-01-31: 3.12026-02-28: 3.22026-03-31: 3.22026-04-30: 3.22026-05-31: 3.12026-06-30: 3.12026-07-31: 3.12026-08-31: 3.2 2026-01 2026-08
8 monthly readings · 3.1 to 3.2 · axis starts at 3.1

ONS / DWP, Claimant count by sex and age, published 15 September 2026
72 earlier periods withheld by the producer and absent from the chart.

% of economically inactive 5
—

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
Not published: Estimate and confidence interval not available since the group sample size is zero or disclosive (0-2)
25 earlier periods withheld by the producer and absent from the chart.

26.1%
22.035.849.62020-03-31: 24.62020-06-30: 25.52020-09-30: 24.82020-12-31: 28.82021-03-31: 28.42021-06-30: 27.02021-09-30: 27.62021-12-31: 29.22022-03-31: 32.52022-06-30: 41.12022-09-30: 42.02022-12-31: 46.92023-03-31: 45.42023-06-30: 45.52023-09-30: 44.42023-12-31: 42.92024-03-31: 44.42024-06-30: 38.72024-09-30: 41.32024-12-31: 37.92025-03-31: 36.72025-06-30: 33.52025-09-30: 28.92025-12-31: 31.52026-03-31: 26.1 2020-03 2026-03
25 monthly readings · 24.6 to 46.9 · axis starts at 22.0

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±10.2, basis not documented by the producer

19.0%
6.015.324.52020-03-31: 16.92020-06-30: 14.32020-09-30: 10.82020-12-31: 102021-03-31: 10.92021-06-30: 9.82021-09-30: 11.52021-12-31: 11.82022-03-31: 7.82022-06-30: 8.02022-09-30: 10.72022-12-31: 11.92023-03-31: 16.22023-06-30: 14.12023-09-30: 10.72023-12-31: 10.62024-03-31: 16.22024-06-30: 18.42024-09-30: 22.82024-12-31: 21.72025-03-31: 17.12025-06-30: 17.42025-09-30: 18.22025-12-31: 16.42026-03-31: 19 2020-03 2026-03
25 monthly readings · 7.8 to 22.8 · axis starts at 6.0

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±9.1, basis not documented by the producer

21.5%
13.824.234.52020-03-31: 29.62020-06-30: 29.82020-09-30: 32.52020-12-31: 28.12021-03-31: 27.92021-06-30: 28.22021-09-30: 28.72021-12-31: 30.32022-03-31: 25.92022-06-30: 21.52022-09-30: 18.32022-12-31: 15.82023-03-31: 17.32023-06-30: 21.42023-09-30: 23.42023-12-31: 23.72024-03-31: 19.02024-06-30: 16.02024-09-30: 16.82024-12-31: 24.22025-03-31: 25.32025-06-30: 28.72025-09-30: 23.32025-12-31: 20.92026-03-31: 21.5 2020-03 2026-03
25 monthly readings · 15.8 to 32.5 · axis starts at 13.8

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±9.6, basis not documented by the producer

16.8%
6.014.823.52020-03-31: 15.52020-06-30: 18.62020-09-30: 19.72020-12-31: 18.12021-03-31: 18.02021-06-30: 21.82021-09-30: 19.02021-12-31: 16.92022-03-31: 16.92022-06-30: 13.52022-09-30: 14.82022-12-31: 15.32023-03-31: 9.22023-06-30: 7.72023-09-30: 9.32023-12-31: 9.12024-03-31: 13.92024-06-30: 18.42024-09-30: 13.22024-12-31: 12.42025-03-31: 14.62025-06-30: 10.22025-09-30: 16.42025-12-31: 15.42026-03-31: 16.8 2020-03 2026-03
25 monthly readings · 7.7 to 21.8 · axis starts at 6.0

ONS, Annual Population Survey - variables (percentages), published 21 July 2026
±8.7, basis not documented by the producer

Pay 3
£24,714
7,53717k27k1997-12-31: 9,3771998-12-31: 9,5241999-12-31: 10k2000-12-31: 10k2001-12-31: 11k2002-12-31: 11k2003-12-31: 12k2004-12-31: 13k2005-12-31: 13k2006-12-31: 14k2007-12-31: 14k2008-12-31: 15k2009-12-31: 15k2010-12-31: 16k2011-12-31: 16k2012-12-31: 17k2013-12-31: 17k2014-12-31: 17k2015-12-31: 18k2016-12-31: 18k2017-12-31: 18k2018-12-31: 18k2019-12-31: 19k2020-12-31: 19k2021-12-31: 20k2022-12-31: 21k2023-12-31: 23k2024-12-31: 25k 1997-12 2024-12
28 annual readings · 9,377 to 25k · axis starts at 7,537

ONS, Gross disposable household income per head

Median pay
Jul 2026
£2,616
1,6332,1772,7212020-01-31: 1,7902020-02-29: 1,7952020-03-31: 1,7802020-04-30: 1,7382020-05-31: 1,7502020-06-30: 1,7772020-07-31: 1,8132020-08-31: 1,8262020-09-30: 1,8542020-10-31: 1,8702020-11-30: 1,8732020-12-31: 1,9092021-01-31: 1,8872021-02-28: 1,9032021-03-31: 1,8912021-04-30: 1,9262021-05-31: 1,9302021-06-30: 1,9282021-07-31: 1,9322021-08-31: 1,9312021-09-30: 1,9292021-10-31: 1,9522021-11-30: 1,9642021-12-31: 2,0502022-01-31: 2,0102022-02-28: 1,9822022-03-31: 2,0002022-04-30: 2,0292022-05-31: 2,0292022-06-30: 2,0332022-07-31: 2,0292022-08-31: 2,0232022-09-30: 2,0402022-10-31: 2,1252022-11-30: 2,1642022-12-31: 2,1412023-01-31: 2,1532023-02-28: 2,1952023-03-31: 2,0882023-04-30: 2,2092023-05-31: 2,1862023-06-30: 2,2032023-07-31: 2,2062023-08-31: 2,2072023-09-30: 2,2262023-10-31: 2,2282023-11-30: 2,3422023-12-31: 2,3682024-01-31: 2,2832024-02-29: 2,2832024-03-31: 2,3082024-04-30: 2,3262024-05-31: 2,3362024-06-30: 2,3282024-07-31: 2,3372024-08-31: 2,3422024-09-30: 2,3542024-10-31: 2,4522024-11-30: 2,5152024-12-31: 2,4512025-01-31: 2,4262025-02-28: 2,4252025-03-31: 2,4322025-04-30: 2,4522025-05-31: 2,4622025-06-30: 2,4702025-07-31: 2,5042025-08-31: 2,5272025-09-30: 2,5272025-10-31: 2,5182025-11-30: 2,5352025-12-31: 2,5682026-01-31: 2,5532026-02-28: 2,5482026-03-31: 2,5732026-04-30: 2,5952026-05-31: 2,6092026-06-30: 2,6162026-07-31: 2,616 2020-01 2026-07
79 monthly readings · 1,738 to 2,616 · axis starts at 1,633

ONS, Earnings and employment from PAYE Real Time Information, published 22 August 2026 (approximate)
no published uncertainty; this figure is our own aggregation
Our aggregation of local authorities, with no published interval.

44,905
42k44k46k2020-01-31: 44k2020-02-29: 44k2020-03-31: 44k2020-04-30: 44k2020-05-31: 44k2020-06-30: 44k2020-07-31: 43k2020-08-31: 43k2020-09-30: 43k2020-10-31: 43k2020-11-30: 43k2020-12-31: 42k2021-01-31: 42k2021-02-28: 42k2021-03-31: 43k2021-04-30: 43k2021-05-31: 44k2021-06-30: 44k2021-07-31: 44k2021-08-31: 44k2021-09-30: 44k2021-10-31: 44k2021-11-30: 44k2021-12-31: 44k2022-01-31: 44k2022-02-28: 44k2022-03-31: 44k2022-04-30: 45k2022-05-31: 45k2022-06-30: 45k2022-07-31: 45k2022-08-31: 45k2022-09-30: 45k2022-10-31: 45k2022-11-30: 45k2022-12-31: 44k2023-01-31: 44k2023-02-28: 44k2023-03-31: 45k2023-04-30: 45k2023-05-31: 45k2023-06-30: 45k2023-07-31: 45k2023-08-31: 45k2023-09-30: 45k2023-10-31: 45k2023-11-30: 45k2023-12-31: 45k2024-01-31: 44k2024-02-29: 44k2024-03-31: 45k2024-04-30: 45k2024-05-31: 45k2024-06-30: 45k2024-07-31: 45k2024-08-31: 45k2024-09-30: 45k2024-10-31: 45k2024-11-30: 45k2024-12-31: 45k2025-01-31: 44k2025-02-28: 44k2025-03-31: 45k2025-04-30: 45k2025-05-31: 45k2025-06-30: 45k2025-07-31: 45k2025-08-31: 45k2025-09-30: 45k2025-10-31: 45k2025-11-30: 45k2025-12-31: 44k2026-01-31: 44k2026-02-28: 44k2026-03-31: 45k2026-04-30: 45k2026-05-31: 45k2026-06-30: 45k2026-07-31: 45k 2020-01 2026-07
79 monthly readings · 42k to 45k · axis starts at 42k

ONS, Earnings and employment from PAYE Real Time Information, published 22 August 2026 (approximate)
no published uncertainty; this figure is our own aggregation
Our aggregation of local authorities, with no published interval.

Business 12
Businesses
2025
3,510
3,0273,3253,6232010-03-31: 3,0852011-03-31: 3,0852012-03-31: 3,1452013-03-31: 3,0952014-03-31: 3,1552015-03-31: 3,3852016-03-31: 3,4952017-03-31: 3,5652018-03-31: 3,5002019-03-31: 3,5452020-03-31: 3,4552021-03-31: 3,5052022-03-31: 3,4552023-03-31: 3,4902024-03-31: 3,4902025-03-31: 3,510 2010-03 2025-03
16 annual readings · 3,085 to 3,565 · axis starts at 3,027

ONS, UK Business Counts - enterprises, published 14 October 2025

2,575
2,1282,3982,6672010-03-31: 2,1852011-03-31: 2,1902012-03-31: 2,2352013-03-31: 2,1802014-03-31: 2,1952015-03-31: 2,4102016-03-31: 2,5452017-03-31: 2,6152018-03-31: 2,5352019-03-31: 2,6002020-03-31: 2,5152021-03-31: 2,5752022-03-31: 2,5052023-03-31: 2,5502024-03-31: 2,5602025-03-31: 2,575 2010-03 2025-03
16 annual readings · 2,180 to 2,615 · axis starts at 2,128

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

265
2032382722010-03-31: 2102011-03-31: 2102012-03-31: 2202013-03-31: 2252014-03-31: 2352015-03-31: 2252016-03-31: 2402017-03-31: 2402018-03-31: 2402019-03-31: 2352020-03-31: 2302021-03-31: 2252022-03-31: 2352023-03-31: 2452024-03-31: 2602025-03-31: 265 2010-03 2025-03
16 annual readings · 210 to 265 · axis starts at 203

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

15
14.417.520.62010-03-31: 152011-03-31: 152012-03-31: 152013-03-31: 152014-03-31: 152015-03-31: 152016-03-31: 152017-03-31: 202018-03-31: 202019-03-31: 202020-03-31: 202021-03-31: 202022-03-31: 202023-03-31: 202024-03-31: 152025-03-31: 15 2010-03 2025-03
16 annual readings · 15 to 20 · axis starts at 14.4

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5
02.85.62010-03-31: 02011-03-31: 02012-03-31: 02013-03-31: 02014-03-31: 02015-03-31: 02016-03-31: 02017-03-31: 02018-03-31: 02019-03-31: 52020-03-31: 52021-03-31: 52022-03-31: 02023-03-31: 52024-03-31: 52025-03-31: 5 2010-03 2025-03
16 annual readings · 0 to 5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

125
89.61181452010-03-31: 1102011-03-31: 1052012-03-31: 952013-03-31: 1102014-03-31: 1102015-03-31: 1252016-03-31: 1202017-03-31: 1252018-03-31: 1302019-03-31: 1352020-03-31: 1352021-03-31: 1352022-03-31: 1352023-03-31: 1402024-03-31: 1302025-03-31: 125 2010-03 2025-03
16 annual readings · 95 to 140 · axis starts at 89.6

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

10
4.47.510.62010-03-31: 52011-03-31: 102012-03-31: 52013-03-31: 52014-03-31: 102015-03-31: 102016-03-31: 102017-03-31: 102018-03-31: 102019-03-31: 102020-03-31: 102021-03-31: 102022-03-31: 102023-03-31: 102024-03-31: 102025-03-31: 10 2010-03 2025-03
16 annual readings · 5 to 10 · axis starts at 4.4

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

480
4715185642010-03-31: 5002011-03-31: 5052012-03-31: 5202013-03-31: 5052014-03-31: 5452015-03-31: 5552016-03-31: 5202017-03-31: 5152018-03-31: 5202019-03-31: 5102020-03-31: 5052021-03-31: 4952022-03-31: 5052023-03-31: 4902024-03-31: 4802025-03-31: 480 2010-03 2025-03
16 annual readings · 480 to 555 · axis starts at 471

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

30
27.64052.42010-03-31: 502011-03-31: 452012-03-31: 502013-03-31: 502014-03-31: 452015-03-31: 402016-03-31: 352017-03-31: 352018-03-31: 352019-03-31: 352020-03-31: 352021-03-31: 352022-03-31: 352023-03-31: 302024-03-31: 302025-03-31: 30 2010-03 2025-03
16 annual readings · 30 to 50 · axis starts at 27.6

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

5
02.85.62010-03-31: 02011-03-31: 52012-03-31: 02013-03-31: 02014-03-31: 52015-03-31: 52016-03-31: 52017-03-31: 52018-03-31: 52019-03-31: 02020-03-31: 02021-03-31: 02022-03-31: 52023-03-31: 02024-03-31: 52025-03-31: 5 2010-03 2025-03
16 annual readings · 0 to 5

ONS, UK Business Counts - enterprises by size band, published 14 October 2025

4,405
4,0364,3404,6442010-03-31: 4,1202011-03-31: 4,0952012-03-31: 4,1602013-03-31: 4,1252014-03-31: 4,1902015-03-31: 4,4252016-03-31: 4,5152017-03-31: 4,5852018-03-31: 4,5102019-03-31: 4,5402020-03-31: 4,4352021-03-31: 4,4552022-03-31: 4,3952023-03-31: 4,4052024-03-31: 4,3802025-03-31: 4,405 2010-03 2025-03
16 annual readings · 4,095 to 4,585 · axis starts at 4,036

ONS, UK Business Counts - local units, published 14 October 2025

2,901
1,1932,1383,0841998-12-31: 1,3761999-12-31: 1,3992000-12-31: 1,4952001-12-31: 1,5682002-12-31: 1,6382003-12-31: 1,6942004-12-31: 1,7882005-12-31: 1,8792006-12-31: 1,9862007-12-31: 1,9642008-12-31: 2,0592009-12-31: 2,0442010-12-31: 2,0702011-12-31: 2,1122012-12-31: 2,0972013-12-31: 2,0962014-12-31: 2,2032015-12-31: 2,2372016-12-31: 2,2572017-12-31: 2,3742018-12-31: 2,4352019-12-31: 2,4612020-12-31: 2,1942021-12-31: 2,2972022-12-31: 2,6002023-12-31: 2,901 1998-12 2023-12
26 annual readings · 1,376 to 2,901 · axis starts at 1,193

ONS, Gross value added, published 16 October 2025

Local authorities in South Ayrshire

South Ayrshire